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Tips for selecting colors for your personal brand

Tips For Selecting Colors For Your Personal Brand

By | Personal Branding | No Comments

Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.

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Yes! Fonts matter for your personal brand

Do Fonts Matter For Your Personal Brand? Yes!

By | Personal Branding | No Comments

Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.

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Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

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Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

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Create a Community for Your Brand- Its all About the Audience

Create a Community for Your Brand- Its All About the Audience

By | Authority Marketing, Personal Branding | No Comments

Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.

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Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Attraction Marketing, Marketing, Personal Branding | No Comments

They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

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tip to elevate your personal brand- define your benchmarks

Tip To Elevate Your Personal Brand- Define Your Benchmarks

By | Personal Branding, Rockstar Professional | No Comments

Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.

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critical step of personal branding - defining a bold vision

Critical Step Of Personal Branding- Defining Bold Vision

By | Personal Branding | No Comments

The first important step to elevate your personal brand allowing you to step into your greatness is to really identify and define YOUR BOLD VISION. They say whatever you dream you can conceive and that you really need to dream big and reach for the stars. Well that’s true in life, in your personal brand and in the business world; it’s true for just about everything. If you want to achieve greatness you’ve gotta dream big and you’ve got to take bold action.

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Defining a message for your personal brand

Defining A Message For Your Personal Brand

By | Personal Branding | No Comments

Your brand message is really important. While your voice is going to be how you’re saying what you’re saying, your message is essentially the ideas and essence of what is in your mind, and your beliefs and values that you want to portray to other people. Ultimately you want to share what’s in your mind, convey it with passion and let it resonate with others.

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Kenny Harper Coaching & Consulting Clients

Top 10 Personal Branding Strategies for Realtors

By | Attraction Marketing, Authority Marketing, Personal Branding, Rockstar Professional | No Comments

Realtors, Gain personal branding strategies to elevate your business and stick out from the sea of competition. Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

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9 Steps to Writing a Money Making Book

Nine Steps to Write a Money Making Book

By | Authority Marketing, Business Growth, Personal Branding, Resources, Rockstar Professional | No Comments

For entrepreneurs looking to differentiate themselves, you may want to consider writing a book. Writing a book can elevate you and position you as an authority in your industry. Even though there are quite a few books out there already, a majority of people don’t write books or leverage them properly. Below are nine steps you can take to create a money making book.

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Podcast for entrepreneurial success

Podcast for Entrepreneurial Success

By | Growth & Development, Marketing, Personal Branding | No Comments

Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.

The podcast aims to feature inspiration and insights with actions and clear direction in each session.

Listen On Sound Cloud »

Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:

  • Mindset / Mind Power (for entrepreneurs)
  • Personal Branding
  • Marketing
  • Sales
  • Business Growth
  • Entrepreneurship

Typical sessions may last 10 – 15 minutes and flow as follows:

  • Introduction of Guest
  • Introduction of Topic / Objective
  • Presentation of Topic
  • General Discussion About Topic / Questions
  • Call to Action
  • Sign Off

Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.

Grab this free sales funnel guide

Developing an inspired mission

Developing an Inspired Mission to Ignite Drive and Momentum

By | Growth & Development, Personal Branding | No Comments

Ignite Action by Shining an Inspired Mission

In a recent post I wrote about developing a BOLD Vision, the bigger picture of what you are aiming to achieve with your business with clarity and power. Once you’ve defined your vision you can define your Inspired Mission. In my book Amplify Your Business, I discussed the importance and benefits of defining a mission to ignite drive and action in yourself, your team, your prospects and your community.

What is an Inspired Mission?

Your mission statement should guide the actions of your company, spell out its overall goal, provide a clear path, and facilitate smart business decisions. The mission provides the framework or context within which the company’s strategies are formulated. It signals what your business is all about to your customers, employees, suppliers, and the community. A mission statement is a tool that can be as important as your business plan.

An Inspired Mission takes the mission statement one step forward. Some companies breeze by the mission statement and write out a general mission statement to check it off the things to do list, however they are missing the full impact of what a mission statement can do. An inspired mission should inspire your leadership, your team, your clients and yourself. If it is lukewarm, that won’t provide much power. Take the time to write a mission statement that is aimed to inspire.

Examples of Inspired Mission Statements:

Patagonia’s Mission Statement

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

American Express

To be the world’s most respected service brand. To do this, we have established a culture that supports our team members, so they can provide exceptional service to our customers.

Cradles to Crayons

Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities that have with communities that need.

Universal Health Services, Inc.

To provide superior quality healthcare services that: patients recommend to family and friends, physicians prefer for their parents, purchasers select for their clients, employees are proud of and investors seek for long-term returns.

Rock My Image

To inspire and empower one hundred thousand business owners to thrive in life as Rockstar Professionals using their unique gifts, following their true passion and serving a higher purpose.

These examples illustrate some different ways to tackle a mission statement but they all clearly provide some direction on what the intended purpose is of the organization and how the organization aims to achieve it.

How to Develop an Inspired Mission:

To develop an inspired mission you should look back to your vision statement and reflect on the bigger picture of what you are aiming to accomplish then think of how your organization aims to make this happen.

Here’s another simple example of a vision and mission for a nonprofit organization that helps the under served. The nonprofit’s bold vision may be “A world without poverty.” That is the bigger picture of what they are trying to serve. Their inspired mission, consequently, may be “Providing jobs for the homeless and unemployed.” This is how they go about accomplishing the bigger vision. Now it would be recommended to add a bit more verbiage to make the mission statement a bit more inspirational and once you’ve developed it, share it with the world. Let the world now who you are and what your about.

What is your Inspired Mission?

Top ways to benefit from public speaking

Top Ways to Benefit from Public Speaking

By | Personal Branding | No Comments

Top Ways to Benefit from Public Speaking

Speaking can offer value to you, your business and the people you serve. Public peaking is perhaps one of the most powerful ways to share ideas, inspire and influence others. There are many ways to benefit from public speaking including:

Overcoming Your Fears

Many people fear speaking and the best way to defeat a fear is to face it.

Building Your Confidence and Self Esteem

Public speaking develops personal growth which in turn produces greater confidence and higher self esteem.

Improve Critical Thinking Skills

When you take the time to research, write and refine your speech you are sharpening your critical thinking skills.

Improve Communication Skills

Communication is one of the most important skills you can develop in your life. It effects your relationships, your business and any encounters you make in life. By practicing your speaking skills and reflecting to improve, you can improve your communication skills which can have a great impact on many areas in your life.

Connect With More People

Public speaking engagements are a great place to meet more people. When you are a better communicator you will also have the opportunity to connect with people on a deeper level.

Gain Publicity

Public speaking will get your message in front of more people gaining you and your message attention while showcasing thought leadership.

Develop Authority

Depending on who you speak to, where you speak and what you talk about you can increase your authority in your industry. Aim to practice your message then aim to speak to people in esteemed places sharing your expertise in a field of knowledge. Being the expert speaker in front of a professional audience is an excellent way to raise your authority.

Enhance Your Personal Brand

Your personal brand should reflect who you are, what you are about and the purpose you serve. Communicating your ideas in front of people in an authentic manner can enhance your brand and build deeper connections with your audience.

Influence the World Around You

Public speaking is a powerful way to unite people under a common cause and motivate them to take action. The most influential people in history spoke to others to share their ideas.

What are you doing to improve your Public Speaking skills?

Personal Brand Checklist

 

claim my stage personal branding and authority marketing workshop

Claim My Stage – Personal Branding & Authority Marketing Workshop

By | Authority Marketing, Growth & Development, Personal Branding | No Comments

What is Claim My Stage?

Claim My Stage is a signature Personal Branding & Authority Marketing Workshop developed by Rock My Image for entrepreneurs and rockstar professionals looking to build their personal brand as an industry expert, leverage their expertise into workshops or online classes, and/or share their knowledge as a speaker and/or author.

Claim My Stage is a fun, interactive and lively event to inspire & motivate you to claim your stage as a Rockstar Professional (RP)!

Attendees leave armed with the insight and tools they need to elevate their status as an industry expert and dominate their competition at marketing.

Why Claim My Stage?

My partners at Rock My Image and I believe that people should claim their stage in life. We believe people should aim to live the life they truly desire. In this modern world if you want to succeed as an entrepreneur you will have an advantage if you develop a strong personal brand that resonates your who you are, what you do and the goals you aim to achieve.

The Claim My Stage workshop highlights clear strategies towards improving your personal brand and actions to take to define and live a BOLD Vision.

Claim My Stage Workshop Reviews:

“You totally rocked the workshop yesterday. I was blown away! I learned so much and implemented so many new ideas.” – Marcia K.

“I am crystal clear about my “why”. I have been “blocked” with all of these things for months and now they just came out. How is that for a productive day? You really helped me. Thank you so much. Cheers!” – Debra D.

“Powerful presentation!” – Doug W.

Interested in Personal Branding or Authority Marketing and looking for more info?

Personal Brand Checklist

Top business thought leaders on vision, branding and image

Top Business Thought Leaders on Vision, Branding and Image

By | Growth & Development, Leadership, Personal Branding, Resources | No Comments

The most successful entrepreneurs have a team of advisors that they trust. The advisors may be their board of directors, a mastermind group, or even a group of like-minded individuals. When building your business, it is important to continually surround yourself with positive individuals striving to reach new heights.

Recently, I had the opportunity to participate in the Cox Media Group, WOKV Business Expert Forum hosted by Rich Jones. The forum provided the perfect opportunity for local business owners to learn from and share with each other.

The Business Expert Panelists included:

  • Mike Lester owner and CEO of Talon Wealth Management – Financial
  • Paul Astelford from Visit Jacksonville – Local
  • CC Underwood from the Sellin’ With CC Team at Keller Williams – Realty
  • Kenny Harper from Rock My Image – Marketing
  • John Keeley from Community First Credit Union – Community

Top 5 Takeaways from Thought Leaders on Vision, Branding and Image

(all mentions below are paraphrased and not actual quotes.)

1) Leveraging Modern Marketing Works – Mike Lester

Traditional media still gets a large amount of eyeballs but digital marketing can be more targeted, it is easier to measure and can be quickly optimized. If you are not leveraging a digital marketing strategy you are missing a great opportunity to grow your business.

2) Real Change Begins with a Strong Vision – Paul Astelford

Many entrepreneurs put the cart before the horse by starting to execute goals before defining a clear vision. A vision is the blueprint to whatever you are conceptually building. When it comes to developing a vision, the more you can define what you’re aiming to achieve the better. Business owners should lead their company to fulfill a well thought out vision.

3) You Must Be Bold and Different – CC Underwood

If you do not differentiate yourself in a crowded market, you may be viewed as a commodity. You must take the time and energy to work on defining what makes you unique and why people would want to choose you over your competitors. Be yourself and authentic but also be sure to highlight what makes you unique.

4) Your Mindset is Paramount to Success – Kenny Harper

There are a lot of statistics showing how the majority of small businesses fail. You must keep a positive, abundant mindset to reach success. If you expect to fail, you most likely will. Your decisions will be affected by your mindset and bring to fruition whatever you are expecting. Be diligent, be proactive and keep faith that it all will work out and you will increase your chances of success.

5) The Experience Matters – John Keeley

In a world where people have multiple options at their fingertips, it is more important than ever to have a quality and consistent experience for your customers. People will not necessarily remember everything about your business but they will most likely remember how you made them feel. Make them feel good and chances are you’ll earn their repeat business.

Jacksonville Business Experts

(Kenny Harper, Rich Jones & Wally Conway)

Are you implementing the thoughts and advice of great business leaders? Where do you need to put your attention and focus?

Business of Being a Brand Guide

 

 

 

 

 

Personal note:I found it very rewarding to hear the top business thought leaders in Jacksonville echo some of the core principals that I’ve been sharing on vision, branding and image. Great minds think alike! Special Thanks to John Showalter, Rich Jones, WOKV and the panelists for putting on a great event.

Harvard faculty club- 3 tips for living your bold vision

Three Tips for Living Your BOLD Vision – Harvard Faculty Club

By | Growth & Development, Marketing, Personal Branding | No Comments

This speech is dedicated to the late Fred Williams III and was delivered to the Harvard Faculty Club‘s Business Expert Forum.

Claim Your Stage:

There are two types of people in the world, those who wander aimlessly and then the very, very, very small percentage that choose and commit to living a BOLD vision.

My first BOLD Vision

The first bold vision I set out to achieve was in music. I wanted to be a professional rock star. Who wouldn’t want to be a rock star with the flashing lights, the booming bass and the adoring fans?

I found a passion in music throughout my youth and I made some progress in my music career. I recorded and sold original music, met some of the biggest performers in rock-and-roll and played an official after party for a Metallica concert.

Despite loving music, I always kept one foot in the “safe zone”, going to school while working a job. I was never “all in”.

Encountering those who are are “All In”

While playing in bands I met a lot of interesting characters, including the musician who influenced me the most, a singer named Fred Williams III. He was a rock star personified. He talked the talk, he walked the walk and he even had our band name tattooed on his neck! Fred may have a tough exterior, but inside he was all heart.

I’ll never forget one of the things Fred told me that had a deep impact on me. We were backstage at the Hard Rock Cafe in Atlanta and I asked him “Fred, do you have a backup plan in case this whole music thing doesn’t work out?” He looked at me with his soulful green eyes and said, “Kenny, This is my dream and I am living it. I don’t need a backup plan.” Fred followed his dream with all of his heart. He was “all in”. I really admired that about him.

In the following years, life happened and Fred and I fell out of contact. A little over a year ago, out of the blue, Fred dropped me a line on Facebook suggesting that we get together to catch up. But I was too busy to even respond. A few months later, Fred popped up in my mind and I felt an urgency to reach out to him. So I contacted him on Facebook and said “Hey there Fred. Hope all is well. Life is keeping me busy. Let’s get together soon. You know, it’s a still life without you.” A Still Life Without You was one of the songs we recorded together in the studio. The next day I checked on Facebook to see if he replied but instead of seeing a reply, I saw a bunch of goodbyes.

Fred passed away that evening. Time had passed and I missed my opportunity to reconnect. That hurt.

Fred and I were the same age. This guy that I admired, that lived his passion was gone way too soon.

It took two weeks for the shock to even start to fade and then BAM it hit me! This was a wake up call. What I realized was that I still wasn’t living a bold vision. I still had one foot in the safe zone. Right then and there, I decided that wasn’t good enough for me. I once wanted to be a professional rock star, now I strive to be a rockstar professional in marketing, because that is what I do.

Deciding what your Passion & Purpose is and going “All In”

At that point, my partners and I at Rock My Image decided it was time to be “all in” and we set out on a mission to define our bold vision and we outlined the plan to becoming true rockstar professionals. We even wrote a book on it.

Now we help other driven professionals like us become the go-to experts in their industries.

Right now I’m going to share with you the three simple steps you need to take to get started:

  1. Define Your Bold Vision – Clearly define a vision that challenges you, energizes you and makes a difference in your life and the life of others.
  2. Craft Your Story – Identify what makes you unique and what value you, and you alone, can provide.
  3. Share Your Message with the World – Ensure you have a personal brand that clearly communicates who you are, what you’re about and the purpose you serve.

Right now you are in the performance of your lifetime, it’s called your life. Make it count.

What is your BOLD Vision? What will you commit Your Life to achieving?

Personal Brand Checklist

 

Kenny Harper-Positive Fix Guest

Positive Fix Guest

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