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Authority Marketing: The 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage the 7 Pillars of Thought Leadership Highlights

By | Authority Marketing, Business Growth, Lead Generation Strategies, Marketing, Rockstar Professional

By visiting this blog post, chances are you are interested in Authority Marketing and what it could do for you and your business or career.

Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.

Now this book was written by Adam Witty of Advantage Media GroupForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.

What is Authority marketing?

Authority marketing is a process that builds your visibility and credibility in your field and uses that thought leadership as a way to drive business and make a bigger impact.

Summed up in an equation you may say…

Authority equals Expertise times Celebrity

Why Should Business Owners and Entrepreneurs Leverage Authority Marketing?

Authority marketing, it levels the playing field and accelerates trust. Trust leads to more opportunities, more business, more sales, more profitability. Just look at your average celebrity. Do they have to go around looking for opportunities or does it come to them?

Overview of the Seven Pillars of Thought Leadership:

  1. Branding and Omnipresence.
    People need to know who you are, what you’re about, the purpose you serve and why people should do business with you versus somebody else. Furthermore this information should not just live on your website or your LinkedIn page or your business card. You need to be omnipresent. You need to be everywhere your prospects are.
  2. Lead Generation
    And it’s great to have visibility but if you really want to gain business, you’ve got to attract leads, you’ve got to be putting a message out there that is attracting people to come to you for the value that you provide. Do this with a lead generation strategy.
  3. Content Marketing.
    Content marketing is a great way to show thought leadership put out your personality and send out a signal that starts attracting the people who are tuned in to your frequency so you can gain their trust.
  4. PR and Media.
    You got to have a strategy for public relations and being in the media. The more you can do this, the higher you elevate your status, the more opportunities you attract.
  5. Speaking.
    Perhaps is one of the most effective ways to be seen as a thought leader. Being in front of a room sharing your unique thoughts in front of an audience, connecting with them. That is very powerful and cannot be replaced.
  6. Events.
    Creating your own events can be very effective at building rapport in establishing a connection with your audience.
  7. Referral Marketing.
    Building an engine that attracts new business and new leads and new opportunities is great but when you can amplify it with referrals now you’re going to be unstoppable.

You may be asking “Is Authority marketing something that really works?”

Let me tell you I’ve been using it for myself and it has been working for me. I’ve been featured in magazines, interviewed in the media, been able to speak around the nation at thought leadership events, participated in large global events such as the Harvard Faculty Club’s Business Expert Forum and earned the opportunity to be a President of the No B.S. Inner Circle Jacksonville Chapter.

Doing these things has elevated my career, changed my life and it could do it for you too.

You may be asking “Well how do I get started with authority marketing?”

Number one, Awareness.

You need to have awareness of authority marketing what it is and the concepts and components of it.

Number two you need to have a Strategy.

It’s great to be aware about something but you need to have a strategy that’s actually going to get results.

Number Three you need to Take Action

One way you can take action is you can get your own copy of Authority Marketing. It’s available on Amazon.

I’ve bought many copies of this and actually give it out to my clients and the different people that I work with to help them elevate their authority.

Another way that you can Take Action is to subscribe to my youtube channel. Visit bit.ly.com/kwh-youtube. On my youtube channel I share ways that you can grow your business with proven strategies for business growth.

Awesome so that’s an idea of what you could do with the authority marketing definitely pick up your copy on Amazon.

Have any questions or looking for how this can implement in your business or industry?

Connect with me and let’s figure out how we can amplify your business using Authority Marketing.

Get This Book to Elevate Your Status and Attract Better Opportunities!

Do You Have an Authority Marketing Strategy?

Create Big Ticket Items for More Profits

Add Profits to Your Bottom Line with Big Ticket Items

By | Growth & Development, Higher Price Strategies, Lead Generation Strategies, Sales

Sell Big Ticket Items to Grow Your Bottom Line

Hey there amplifiers.

Here’s a tip you definitely want to be considering regardless of what your business is in, what industry you’re in.

You want to be thinking about how you can sell big-ticket items.

Because if you can sell just a few big-ticket items then it could be a lot more profitable and valuable than selling a lot of little wimpy, small priced items.

How do you do this in your business? Well there’s a lot of different ways but you got to think about first, what is something that you could sell that’s big-ticket. And maybe you don’t have a product that you can stack that easily, but you can include other products and services.

You don’t even need to create them all yourself. You can get them from other people other professionals and bundle them together.

Bundling Your Products Has Two Core Benefits

Number one, bundling takes price out of the equation because now you’re no longer being compared to other similar things. Because you have a bundle with more value. Your product or service is no longer being perceived as a commodity and therefore no longer has to compete on being the lowest price.

Number two, sell more and earn more profits. In this bundle with more value you can sell it for a higher price because it has more value. Higher price, higher profits. Work smarter, not harder.

Do you have a big-ticket item?

Are High Ticket Items Good for Your Customer’s Best Interest?

Now here’s the thing, you may be thinking “I don’t know is that really in the clients best interest”. Well if you’re providing more value, then it could be. If you’re just selling something expensive just to sell something expensive, that may not benefit your customers. Eventually that may work against you. When you keep the customer’s interest first, this can be a lot better.

Creating big ticket offers is going be different for each business but when you aim to serve your client, provide more value, give them more transformation, give them more of what they’re looking for then, they will benefit from buying a big ticket item. So why not create a big ticket item? It’s a win-win. They get more value, you get more value.

Sell big-ticket items, make big-ticket money.

Looking for big ticket ideas for your business? Contact me an apply for a complimentary amplified business consultation.

I will share ideas and strategies that have worked to grow profits for other businesses so you can get ideas for your business.

What Is Your Big Ticket Item?

Do you have a strategy for creating Irresistible Offers to your Big Ticket Item? Want one? Contact me.

Get more engagement from your marketing messages.

Get More Engagement From Your Marketing Message

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing

Hey there Amplifiers!

In this section I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.

It makes it a little bit of fun so sometimes it’s good to just break out and… just be a little bit different. Right? Professionals can have
personalities. Some of the most successful professionals have just astounding personalities. Why not have a little fun when you’re creating content?

Now let’s do a little exercise.

Take a quick moment and think about a dessert.

Think about a dessert that you had that was just really memorable.

Something that was just like “Wow! That was really delicious.”

It doesn’t have to be your favorite, just think of one.

All right.

Are you thinking about vanilla ice cream?

Maybe now that I said it, right?

But chances are you weren’t thinking vanilla ice cream when I had you think of a memorable dessert because vanilla isn’t very memorable!

We want to be doing something that is memorable that sharing your personality letting people know a little bit about who you are and about your values and your character so people can be attracted to you. It also makes the content more interesting and engaging and memorable. To serve more people and engage with them put in that personality.

Now for some professions that aren’t very interesting, you’ve really got to work at it. But you can do this too! This can work for any industry. You can have fun with it and just put your personality in your content.

And here’s a little secret, you don’t need to be fake, you just need to be real and it’s okay to be yourself.

Adding your personality to your content is one of the most powerful strategies, it’s a lot of fun and you can see it working right now.

Take something from the celebrities, take something from the entertainers and put your personality in your message.

What Do You Do to Make Your Newsletters Engaging?

Send me an example of an engaging newsletter and I may highlight it as a case study on my web show.

Expert Secrets – Russell Brunson – Highlights

By | Attraction Marketing, Business Growth, Growth & Development, Marketing, Resources, Sales | No Comments

Expert Secrets from a Rockstar Professional

In Expert Secrets, Russel Brunson shares some of the best marketing and sales strategies from the best thought leaders around the world.

This book is perhaps one of the best books I’ve ever read because it not only shares concepts and theories, it gives actionable, guided direction along with real-result Expert Secrets.

He shares the skills and tools needed to create a massive movement of people who will pay for your advice.

For the better half of a decade, I’ve taken time to take trainings, attend conferences, watch webinars, hire coaches and this book takes years of training, simplifies it and puts it in order.

What Expert Secrets Teaches You To Do

1) Create Your Mass Movement

Want to avoid spending a lot of time and energy to get mediocre results? Then you need to create a mass movement. Not just a typical marketing campaign but a movement that is bigger than you, your product or your service.

Expert Secrets shares how to create:

  • The Charismatic Leader
  • The Cause
  • The New Opportunity
  • The Opportunity Switch

2) Create Belief

It’s not enough for you to know you and your product and service is great, you need others to know and believe it to.

Learn How To Create Belief in Your Audience by Leveraging:

  • The Big Domino
  • The Epiphany Bridge
  • False Belief Patterns
  • & More

3) Stacking Value

Although it’s common to think that people buy based on Price, what people really do is buy based on Value. In order to create offers that are compelling and get people to take action, you must learn how to Stack Value and effectively deliver a your message.

Learn How To Stack Value:

  • The Stack
  • The One Thing
  • Trial Closes
  • & more

3) The Funnels

Finally Russel shares how he’s been able to create multi-million dollar businesses in many different industries by leveraging technology including webinars, sales funnels, e-mail marketing and advertising.

Learn How To Grow and Scale Your Business:

  • The Perfect Webinar Model
  • Email Epiphany Funnels
  • The Four Question Close
  • & more

Who This Book Is For

Expert Secrets is a must have for the professional who aims to leverage technology to grow and scale their business.

After reading the book, I immediately implemented a couple strategies and gained new business. There are very few other books that are this impactful.

Leverage the Expert Secrets of The Pros!

What Words of Wisdom Can You Share
with Other Driven Professionals?

Shock-and-Awe Campaign

How To Win Over Prospects with a Shock-and-Awe Campaign

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing, More Sales Conversions Strategies | No Comments

Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.

Can they be expensive? Yes? However they make an amazing return on investment?

A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.

Read More
How to Know What Your Prospects are Thinking

How To Know What Your Customers Really Want

By | Attraction Marketing, Marketing

You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.

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Tips for selecting colors for your personal brand

Tips For Selecting Colors For Your Personal Brand

By | Personal Branding | No Comments

Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.

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Yes! Fonts matter for your personal brand

Do Fonts Matter For Your Personal Brand? Yes!

By | Personal Branding | No Comments

Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.

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Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

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Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

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Create a Community for Your Brand- Its all About the Audience

Create a Community for Your Brand- Its All About the Audience

By | Authority Marketing, Personal Branding | No Comments

Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.

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Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Attraction Marketing, Marketing, Personal Branding | No Comments

They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

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tip to elevate your personal brand- define your benchmarks

Tip To Elevate Your Personal Brand- Define Your Benchmarks

By | Personal Branding, Rockstar Professional | No Comments

Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.

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