Shock-and-Awe Campaign

How To Win Over Prospects with a Shock-and-Awe Campaign

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing, Sales | No Comments

Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.

Can they be expensive? Yes? However they make an amazing return on investment?

A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.

Read More
Zoom Meeting

Tip to Attract More Profitable Customers… It’s Not What You Think

By | Business Growth, Lead Generation Strategies, Marketing, Personal Development, Profit Growth Strategies

Many business owners get it wrong when it comes to marketing.

I’m about to share with you something that may seem counterintuitive.

Some may even think it’s bad advice but you’ve got to understand the rational before you make your judgement.

A lot of the times people think “What is the cheapest way I can get customers?”

“What is the cheapest way I can find prospects?”

Well, that’s the worst way to go about getting leads, is the cheapest.

The best way is to think “How can I pay the most to get my customers?” “How can I do this and still be profitable?”

You may be wondering “Why in the world would you want to do that?” Read for the full article.

Read More
Authority Marketing: The 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage the 7 Pillars of Thought Leadership Highlights

By | Business Growth, Lead Generation Strategies, Marketing

Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.

Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.

Read More
Get more engagement from your marketing messages.

Get More Engagement From Your Marketing Message

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing

In this session I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.

Read More
How to Know What Your Prospects are Thinking

How To Know What Your Customers Really Want

By | Attraction Marketing, Marketing

You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.

Read More
Tips for selecting colors for your personal brand

Tips For Selecting Colors For Your Personal Brand

By | Personal Branding | No Comments

Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.

Read More
Yes! Fonts matter for your personal brand

Do Fonts Matter For Your Personal Brand? Yes!

By | Personal Branding | No Comments

Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.

Read More
Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

Read More
Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

Read More