You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.
Gain more business and spend less money on marketing when you identify your perfect target market, market directly to them and ensure your message and offer is created with them in mind. Before you can do that, you must define your perfect target market. Follow these steps to get clarity on your ideal customer’s profile.
Sending a newsletter is one of the most powerful ways you can keep in touch with your prospects and customers. Newsletters open doors. Gain five secrets of a great customer newsletter.
They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.
Discover the power of emails and the benefits of taking your email marketing to the next level. Learn how to easily send different emails according to your audience’s individual personality personas and evaluate your organization’s current email marketing effectiveness by asking yourself these 6 questions.
The importance of brand style. Your brand style can communicate a lot. It can communicate the style that you have on your collateral or your tools such as: your website, newsletter and social media accounts as well as the different promotional items that you hand out. It can also be the style that you have yourself, the style that you have portraying who you are, what you do, and the purpose you serve.
Amplify Your Business by claiming your free chapter of my best selling book Amplify Your Business™. Learn how to attract new opportunities, generate more leads, close more sales & keep more profits.
Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.
The podcast aims to feature inspiration and insights with actions and clear direction in each session.
Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:
- Mindset / Mind Power (for entrepreneurs)
- Personal Branding
- Business Growth
Typical sessions may last 10 – 15 minutes and flow as follows:
- Introduction of Guest
- Introduction of Topic / Objective
- Presentation of Topic
- General Discussion About Topic / Questions
- Call to Action
- Sign Off
Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.
My partners and I at Rock My Image have spent the past several years developing a system that we could turn into a game changer product by empowering entrepreneurs to thrive in life using their unique gifts, following their passion and serving a bigger purpose. Following this system we’ve generated millions of dollars in revenue for our clients and now we are unleashing this system for aspiring rockstar professionals.
This speech is dedicated to the late Fred Williams III and was delivered to the Harvard Faculty Club‘s Business Expert Forum.
Claim Your Stage:
There are two types of people in the world, those who wander aimlessly and then the very, very, very small percentage that choose and commit to living a BOLD vision.
My first BOLD Vision
The first bold vision I set out to achieve was in music. I wanted to be a professional rock star. Who wouldn’t want to be a rock star with the flashing lights, the booming bass and the adoring fans?
I found a passion in music throughout my youth and I made some progress in my music career. I recorded and sold original music, met some of the biggest performers in rock-and-roll and played an official after party for a Metallica concert.
Despite loving music, I always kept one foot in the “safe zone”, going to school while working a job. I was never “all in”.
Encountering those who are are “All In”
While playing in bands I met a lot of interesting characters, including the musician who influenced me the most, a singer named Fred Williams III. He was a rock star personified. He talked the talk, he walked the walk and he even had our band name tattooed on his neck! Fred may have a tough exterior, but inside he was all heart.
I’ll never forget one of the things Fred told me that had a deep impact on me. We were backstage at the Hard Rock Cafe in Atlanta and I asked him “Fred, do you have a backup plan in case this whole music thing doesn’t work out?” He looked at me with his soulful green eyes and said, “Kenny, This is my dream and I am living it. I don’t need a backup plan.” Fred followed his dream with all of his heart. He was “all in”. I really admired that about him.
In the following years, life happened and Fred and I fell out of contact. A little over a year ago, out of the blue, Fred dropped me a line on Facebook suggesting that we get together to catch up. But I was too busy to even respond. A few months later, Fred popped up in my mind and I felt an urgency to reach out to him. So I contacted him on Facebook and said “Hey there Fred. Hope all is well. Life is keeping me busy. Let’s get together soon. You know, it’s a still life without you.” A Still Life Without You was one of the songs we recorded together in the studio. The next day I checked on Facebook to see if he replied but instead of seeing a reply, I saw a bunch of goodbyes.
Fred passed away that evening. Time had passed and I missed my opportunity to reconnect. That hurt.
Fred and I were the same age. This guy that I admired, that lived his passion was gone way too soon.
It took two weeks for the shock to even start to fade and then BAM it hit me! This was a wake up call. What I realized was that I still wasn’t living a bold vision. I still had one foot in the safe zone. Right then and there, I decided that wasn’t good enough for me. I once wanted to be a professional rock star, now I strive to be a rockstar professional in marketing, because that is what I do.
Deciding what your Passion & Purpose is and going “All In”
At that point, my partners and I at Rock My Image decided it was time to be “all in” and we set out on a mission to define our bold vision and we outlined the plan to becoming true rockstar professionals. We even wrote a book on it.
Now we help other driven professionals like us become the go-to experts in their industries.
Right now I’m going to share with you the three simple steps you need to take to get started:
- Define Your Bold Vision – Clearly define a vision that challenges you, energizes you and makes a difference in your life and the life of others.
- Craft Your Story – Identify what makes you unique and what value you, and you alone, can provide.
- Share Your Message with the World – Ensure you have a personal brand that clearly communicates who you are, what you’re about and the purpose you serve.
Right now you are in the performance of your lifetime, it’s called your life. Make it count.
What is your BOLD Vision? What will you commit Your Life to achieving?
In 2016, I attended my first NSA (National Speakers Association) event in Phoenix, Arizona. The NSA is a professional speakers’ organization that supports the pursuit of public speaking as a business. Rockstar Professional and international speaker, Pegine Echevarria, had recommend that my business partner, Jen DeVore, and I attend as we had shared with her our intent to take our message around the world to a larger audience. I’m glad we took her advice.
Quick re-cap of my experience at NSA’s Influence 2016:
I did not know what to expect when I attended. My fears were that I’d spend a couple grand and find myself in the same spot after the event minus the two grand investment. However I was delighted to have found my tribe. The NSA is full of speakers of all different backgrounds, experience levels and personalities that are welcoming, inspiring and encouraging. I made many amazing contacts, my professional perspective shifted and I developed relationships with people who shared a similar passion about getting their message out to the world. I highly recommend this organization to anybody looking to increase their influence or pursue a career in speaking.
Keep in mind, like anything else you get out what you put in, so if you’re not going to put in the effort, a membership alone won’t do anything for you. The same goes for other organizations. Go “all in” in order to leverage the membership to it’s full extent.
Who is the NSA for?
If you are a speaker or an aspiring Rockstar Professional looking to build your influence and authority in your industry, you may want to consider the NSA. They have the connections, tools, training and experience to help save you time and get better results in professional speaking.
How can the NSA help you or your business?
You can save a lot of time, energy and money buy learning from people who have already learned the steps to take to succeed in the profession. By reading their materials, watching their videos and connecting with their members you will elevate your business and reach new levels of success.
What about Toastmasters International?
If you’re familiar with my background than you know that I’m a Toastmasters advocate. Toastmasters helps people develop their communication and leadership skills and it is a great organization to learn the basics. When you’re ready to take the next step and become a paid professional speaker, the NSA gives you more insights focused on leveraging your speaking abilities for business and monetization.
Is an NSA Membership really worth the investment?
The National Speakers Association has many different levels of membership. They have a national membership and they also have local chapter membership as well as different levels depending on your experience. If you can’t earn a positive ROI in your investment through time, then you are honestly not trying. It is not hard to do if you focus and really apply yourself. Business professionals can increase the money they make and their business as well by rising their influence.
Tip: When considering investing in something, try thinking, “What is the cost of not investing?”.
How do I join the NSA?
Visit NSA.org and sign up to the level that best fits you. If there is a chapter close to your city, I highly recommend getting involved with it. Just make sure you’re ready to take the step and get involved. Again if you don’t commit to it, it won’t do anything for you. If you’re looking to improve your speaking skills but not yet ready to get involved with a speakers association, check out Toastmasters International, it’s great practice and less financial commitment.
Pics from NSA’s Influence 2016 in Phoenix, Arizona
Does the National Speakers Association sound like it could be your tribe? How would this help you achieve your BOLD Vision?
On Your Mark is an easy read and a great outline for those looking to write their own book or work through the book writing process.
Rock My Image’s best-selling book, Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success Volume 1 provides practical action items to empower business growth and success.
Marketing Mic Check – AMA Blab Edition features leaders from AMA Chapters around the nation discussing marketing topics, top brands and a look behind the scenes in the AMA.
This Marketing Mic Check Blab episode features marketing experts from the American Marketing Association sharing ideas about Content Marketing for Organizations.