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Ascension and Continuity

Tip to Attract More Profitable Customers… It’s Not What You Think

By | Business Growth, Growth & Development, Lead Generation Strategies, Marketing, More Profits Strategies

Many business owners get it wrong when it comes to marketing.

I’m about to share with you something that may seem counterintuitive.

Some may even think it’s bad advice but you’ve got to understand the rational before you make your judgement.

A lot of the times people think “What is the cheapest way I can get customers?”

“What is the cheapest way I can find prospects?”

Well, that’s the worst way to go about getting leads, is the cheapest.

The best way is to think “How can I pay the most to get my customers?” “How can I do this and still be profitable?”

You may be wondering “Why in the world would you want to do that?”

Well let me tell you this, when you market more effectively and can afford to pay more for getting customers and prospects you will attract higher value customers.

And in doing that you can have a better return on investment.

For example you could run cheep-cheep ads say on Craigslist right?

Are those the type of customers or clients that you’d be looking to get?

That may be the cheapest way you can get an ad out there or get your message out there but is that going to give you the best return? However what if you wanted to market to the affluent and you wanted to go after your either high premium businesses or high-end clientele.

Do you think a cheap ad is going to cut it? No! Of course not!

What if you were to market to them very specifically and give them a shock in our package.

If you’re marketing to the affluent or somebody who has a lot of options, you’ve got to get their attention.

You’ve got to share with them why they should do business with you. Why they should buy your product or your service.

And so being able to afford more to market to that ideal customer it’s going to give the opportunity to get a better return on investment because when you have more profitable customers that continue to do business with you with higher profitability that’s much better off than going the cheap route getting cheap customers who are shopping on price.

How you market matters. So the concept that I want you to take away is to spend more on your leads than your competitors.

When you do this you’re going to get the better customers you’re gonna get the better clients and it’s going to show in your bottom line.

What Do You Do to Make Your Newsletters Engaging?

Send me an example of an engaging newsletter and I may highlight it as a case study on my web show.

Authority Marketing: The 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage the 7 Pillars of Thought Leadership Highlights

By | Authority Marketing, Business Growth, Lead Generation Strategies, Marketing, Rockstar Professional

Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.

Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.

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Get more engagement from your marketing messages.

Get More Engagement From Your Marketing Message

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing

In this session I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.

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Shock-and-Awe Campaign

How To Win Over Prospects with a Shock-and-Awe Campaign

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing, More Sales Conversions Strategies | No Comments

Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.

Can they be expensive? Yes? However they make an amazing return on investment?

A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.

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9 Steps to Writing a Money Making Book

Nine Steps to Write a Money Making Book

By | Authority Marketing, Business Growth, Personal Branding, Resources, Rockstar Professional | No Comments

For entrepreneurs looking to differentiate themselves, you may want to consider writing a book. Writing a book can elevate you and position you as an authority in your industry. Even though there are quite a few books out there already, a majority of people don’t write books or leverage them properly. Below are nine steps you can take to create a money making book.

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Defining your clear objective

Tips for Business Success – Defining Your Clear Objective

By | Business Growth | No Comments

When Entrepreneurs set out to start a business, they set out to succeed and are looking to achieve business success. Unfortunately many business owners don’t always get what they truly desire in their lives even if their business succeeds. Why? Because they did not define their Clear Objective.

What Is a Clear Objective?

In my book, Amplify Your Business, I introduced a term Clear Objective which defines the main accomplishment you’re trying to achieve or the end goal. It is the ultimate intention you want to achieve by building a business.

Why Does a Clear Objective Matter to Me & My Business?

It main seem silly but I’ve seen it time and time again, the stressed, burnt out business owner that has a running business but is not happy for one reason or another after years slaving to their business. It’s the doctor that has a thriving practice but is so stressed out that he has health problems, the family law attorney with a successful firm that ends up getting a divorce because they didn’t make time for their family, and it’s the financial planner that realizes they saved a lot of money but didn’t enjoy many experiences during the best years of their life while they had the health and opportunity. Don’t let this happen to you. Define your Clear Objective, include it in your plans and continue to check if you are on track to achieving it as your business progresses.

Questions to Ask When defining a Clear Objective.

  • Do you plan build up and sell the business as quick as possible?
  • Do you plan to hold on the business until you retire then sell?
  • Do you plan to pass the business on?
  • Do you desire more freedom with your time?
  • Do you desire to travel often?
  • Do you desire to oversee and manage a team, finances, operations or are you looking for less responsibilities?
  • Are you looking for a steady safe income or are you willing to take big risks for big rewards?
  • If you could wave a magic wand, what would you get out of starting a business?
  • Do you aim to own a lot of material possessions? If so what are they?
  • Where do you want to live?
  • What does your daily life look like?
  • Will you have a significant other in your life? How will they support your business?
  • Do you plan to have children? How will you fit in your responsibilities as a parent?
  • What does work, life, and balance look for you?

What is Your Clear Objective?

Business objectives are the results you hope to achieve and maintain as you run and grow your business. Such objectives may involve profitability, production, and growth. However, before you can begin to define detailed business objectives, you need to know your main objective, what we call your clear objective.

Ultimately, your clear objective should answer this question: What are you trying to achieve and why are you trying to achieve it? Take a moment to record your initial response to this vital question, trying to do so in 25 words or less.

Defined Your Clear Objective? What Is It? Are You On Track to Achieving It?

Business of Being a Brand Guide

Top of the Rock - Toastmasters

My Journey to DTM

By | Business Growth

In this post I share my personal journey towards becoming a DTM, a Distinguished Toastmaster. I’ve learned many things in my journey including one of the the most important lessons about life. Life is fast, take quick action on what is important to you or you may miss the opportunity.

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