was successfully added to your cart.
Get more engagement from your marketing messages.

Get More Engagement From Your Marketing Message

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing

Hey there Amplifiers!

In this section I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.

It makes it a little bit of fun so sometimes it’s good to just break out and… just be a little bit different. Right? Professionals can have
personalities. Some of the most successful professionals have just astounding personalities. Why not have a little fun when you’re creating content?

Now let’s do a little exercise.

Take a quick moment and think about a dessert.

Think about a dessert that you had that was just really memorable.

Something that was just like “Wow! That was really delicious.”

It doesn’t have to be your favorite, just think of one.

All right.

Are you thinking about vanilla ice cream?

Maybe now that I said it, right?

But chances are you weren’t thinking vanilla ice cream when I had you think of a memorable dessert because vanilla isn’t very memorable!

We want to be doing something that is memorable that sharing your personality letting people know a little bit about who you are and about your values and your character so people can be attracted to you. It also makes the content more interesting and engaging and memorable. To serve more people and engage with them put in that personality.

Now for some professions that aren’t very interesting, you’ve really got to work at it. But you can do this too! This can work for any industry. You can have fun with it and just put your personality in your content.

And here’s a little secret, you don’t need to be fake, you just need to be real and it’s okay to be yourself.

Adding your personality to your content is one of the most powerful strategies, it’s a lot of fun and you can see it working right now.

Take something from the celebrities, take something from the entertainers and put your personality in your message.

What Do You Do to Make Your Newsletters Engaging?

Send me an example of an engaging newsletter and I may highlight it as a case study on my web show.

Expert Secrets – Russell Brunson – Highlights

By | Attraction Marketing, Business Growth, Growth & Development, Marketing, Resources, Sales | No Comments

Expert Secrets from a Rockstar Professional

In Expert Secrets, Russel Brunson shares some of the best marketing and sales strategies from the best thought leaders around the world.

This book is perhaps one of the best books I’ve ever read because it not only shares concepts and theories, it gives actionable, guided direction along with real-result Expert Secrets.

He shares the skills and tools needed to create a massive movement of people who will pay for your advice.

For the better half of a decade, I’ve taken time to take trainings, attend conferences, watch webinars, hire coaches and this book takes years of training, simplifies it and puts it in order.

What Expert Secrets Teaches You To Do

1) Create Your Mass Movement

Want to avoid spending a lot of time and energy to get mediocre results? Then you need to create a mass movement. Not just a typical marketing campaign but a movement that is bigger than you, your product or your service.

Expert Secrets shares how to create:

  • The Charismatic Leader
  • The Cause
  • The New Opportunity
  • The Opportunity Switch

2) Create Belief

It’s not enough for you to know you and your product and service is great, you need others to know and believe it to.

Learn How To Create Belief in Your Audience by Leveraging:

  • The Big Domino
  • The Epiphany Bridge
  • False Belief Patterns
  • & More

3) Stacking Value

Although it’s common to think that people buy based on Price, what people really do is buy based on Value. In order to create offers that are compelling and get people to take action, you must learn how to Stack Value and effectively deliver a your message.

Learn How To Stack Value:

  • The Stack
  • The One Thing
  • Trial Closes
  • & more

3) The Funnels

Finally Russel shares how he’s been able to create multi-million dollar businesses in many different industries by leveraging technology including webinars, sales funnels, e-mail marketing and advertising.

Learn How To Grow and Scale Your Business:

  • The Perfect Webinar Model
  • Email Epiphany Funnels
  • The Four Question Close
  • & more

Who This Book Is For

Expert Secrets is a must have for the professional who aims to leverage technology to grow and scale their business.

After reading the book, I immediately implemented a couple strategies and gained new business. There are very few other books that are this impactful.

Leverage the Expert Secrets of The Pros!

What Words of Wisdom Can You Share
with Other Driven Professionals?

Shock-and-Awe Campaign

How To Win Over Prospects with a Shock-and-Awe Campaign

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing, More Sales Conversions Strategies | No Comments

Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.

Can they be expensive? Yes? However they make an amazing return on investment?

A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.

Read More
How to Know What Your Prospects are Thinking

How To Know What Your Customers Really Want

By | Attraction Marketing, Marketing

You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.

Read More
Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Attraction Marketing, Marketing, Personal Branding | No Comments

They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

Read More
Kenny Harper Coaching & Consulting Clients

Top 10 Personal Branding Strategies for Realtors

By | Attraction Marketing, Authority Marketing, Personal Branding, Rockstar Professional | No Comments

Realtors, Gain personal branding strategies to elevate your business and stick out from the sea of competition. Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

Read More
Top 8 marketing strategies for lead generation

Top 8 Authority Marketing Strategies for Lead Generation

By | Attraction Marketing, Authority Marketing, Leadership | No Comments

Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.

Read More