Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.