Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.
- Ensure that all of your current marketing campaigns include valuable content. All offers incorporate this free content as the ‘bait’ to get prospects to contact you.
- Develop a simple white paper or ebook that can be used as a giveaway in return for contact information on your website.
- Promote a free ebook giveaway on your website in return for contact information that allows you to follow up with those prospects.
- Create additional resources like quizzes, questionnaires, or videos available online or by calling your office that give readers a compelling reason to reach out to you for additional value.
- Build an ebook Landing Page to drive prospects to request a free copy of your book in exchange for their contact information.
- Offer an Online Course that incorporates additional content and presents another sale opportunity for your clients and prospects.
- Identify your specific sales process and the calls to action for prospects to take along the way.
- Put together a ‘toolkit’ as an intermediate product between selling a book and becoming a client. This could include resources, samples documents and culminate in a short review session with you.