Retain Customers Longer with Newsletter Marketing
Sending a newsletter is one of the most powerful ways you can keep in touch with your prospects and customers. Many send e-newsletters on a regular basis, however most fail to get much results from their efforts because they don’t have a solid strategy and fail to send relevant information to their list.
Leveraged correctly, newsletters can be one of the most profitable forms of advertising available. Follow the strategies below to retain your customers and increase their average lifetime value.
Five secrets of a great customer newsletter.
Secret 1 – Tell them what else you do.
Many customers initially engage with a business by purchasing a single product or service. Over time they may do repeat business, usually reordering the same product or service, unaware of the other products or services that the company has to offer. How many times have you heard a client say “I didn’t know you did that,” or, “I didn’t know you also sold that?” These are all missed opportunities to increase your revenue and profits. So, every month, tell your customers what else you do!
Secret 2 – Tell them what’s new.
As business owners, we are always coming up with new products and services. A newsletter is a great way to get the word out to people who already trust you and find value in what you sell. This can often be done quite effectively by way of customer success stories and testimonials.
Secret 3 – It’s not about you.
This is very important. Your newsletter is not about you or how many industry awards you have won. Your newsletter should be about what’s important, interesting, and entertaining to your customers and clients. Every month, if you inform, educate, and entertain them, with a big emphasis on entertaining them, they will look forward to your newsletter.
Secret 4 – Recognize the expensive real estate!
The back page of your newsletter is not simply the mailing panel; it is the first thing your readers will see when the newsletter comes out of the mailbox. This is a great place to put important items that you want readers to see. Also, never have a back page article with the headline, “continued from …,” which is totally boring.
Secret 5 – Frequency trumps everything.
Frequency is more important than the size of a newsletter, whether it’s color or black and white, or even the quality of the content! Yes, you heard us right – we would actually prefer a homemade cheesy looking black/white newsletter published monthly to a professionally designed newsletter done twice a year. You simply must have frequency to build trust and strong relationships with your customers and prospects.
Sourced from GKIC as an Official Magnetic Marketing Advisor.
What Do You Do to Make Your Newsletters Engaging?
Send me an example of an engaging newsletter and I may highlight it as a case study on my web show.