Tips for Leveraging Public Relations

By April 11, 2016Marketing
Tips for leveraging public relations

Marketing Mic Check – Tips for Leveraging Public Relations


Kenny Harper Partner of Rock My Image, AMA Member (Jacksonville, FL)@kennywharper


Why PR?

Many people today get so caught up in the latest marketing trends like social media apps or live video streaming that they forget to leverage the power of Public Relations. When you utilize public relations strategically and consistent manner it can amplify your success and ROI in your marketing. It’s not a set it and forget it approach, it must be nurtured but it’s effects are unparalleled for building visibility and credibility.

Top 3 Tips for Leveraging Public Relations from this Marketing Mic Check

  1. Clint Arthur’s mathmatical formula for PR / TV success » Hx+Cx+P+D+AC+TA/F=TV
    Create a proposal including all of the following:
    Hooks + Celebrities + Props + Demonstration + Appropriate Costume + Takeaway/Formula = TV (at 19:00 minutes)
  2. Don’t try to kill giant monster with scissors
    PR is not something that you do as a one time effort to get results, it takes commitment and discipline to best leverage PR. By killing smaller giants through time you can get the big monster when it counts. Build the right relationships ahead of time and become a resource by the media then you can become a go to person that adds value not a someone just asking for their time in the sunlight.
  3. Leverage the connections in your current network
    It’s easy to overlook your current connections and think that you need to meet more people or create new relationships to get connected and find PR success. However in many cases you already have connections that you could nurture and leverage for more opportunities. It’s not all about quantity, quality is highly important. Identify the people in your contact sphere who could help you move your agenda forward and strengthen those relationships by adding value. As Zig Ziglar once said

“You can have anything you want as long as you help enough other people get what they want.” – Zig Ziglar

Check out many more tips and in the actual program below:

View on YouTube »

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