Many business owners get it wrong when it comes to marketing.

I’m about to share with you something that may seem counterintuitive.

Some may even think it’s bad advice but you’ve got to understand the rational before you make your judgement.

A lot of the times people think “What is the cheapest way I can get customers?”

“What is the cheapest way I can find prospects?”

Well, that’s the worst way to go about getting leads, is the cheapest.

The best way is to think “How can I pay the most to get my customers?” “How can I do this and still be profitable?”

You may be wondering “Why in the world would you want to do that?” Read for the full article.