Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.
Accelerate your rise to the top by locating the benchmarks, mentors and guiding stars in your life. They have a lot to teach you that will help you in all aspects of your life.