Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.
Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.
In his best selling book, Gary Vaynerchuk challenges the passionate to follow their dreams and leverage MASSIVE Action to cash in on your passion.
Your brand voice is how you’re going to communicate the style that you portray of yourself when it comes to messaging. When people are reading your content or they’re listening to you on video, how do you communicate?
Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.
Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.
Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.
They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.
Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.
The first important step to elevate your personal brand allowing you to step into your greatness is to really identify and define YOUR BOLD VISION. They say whatever you dream you can conceive and that you really need to dream big and reach for the stars. Well that’s true in life, in your personal brand and in the business world; it’s true for just about everything. If you want to achieve greatness you’ve gotta dream big and you’ve got to take bold action.
The importance of brand style. Your brand style can communicate a lot. It can communicate the style that you have on your collateral or your tools such as: your website, newsletter and social media accounts as well as the different promotional items that you hand out. It can also be the style that you have yourself, the style that you have portraying who you are, what you do, and the purpose you serve.
Connect with your audience through developing brand personality. Learn about the power of a personality of a brand and steps you can take to develop your brand’s personality.
Gain 52 Strategies to Leverage Personal Branding for more opportunities and Boost Your Business. Elevate your status and boost your business.
Realtors, Gain personal branding strategies to elevate your business and stick out from the sea of competition. Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?
Download a Free Personal Brand Guide and gain the insights you need to elevate your brand and attract new opportunities. Elevate your brand and amplify your business.
Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.
Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.
What is Claim My Stage? Claim My Stage is a signature Personal Branding & Authority Marketing Workshop developed by Rock My Image for entrepreneurs and rockstar professionals looking to build…
This speech is dedicated to the late Fred Williams III and was delivered to the Harvard Faculty Club‘s Business Expert Forum. Claim Your Stage: There are two types of people…
In 2016, I attended my first NSA (National Speakers Association) event in Phoenix, Arizona. The NSA is a professional speakers’ organization that supports the pursuit of public speaking as a…
Learn how to connect and engage with customers both online and offline to create a truly fan-centric brand with Think Like a Rock Star by Mack Collier.
On Your Mark is an easy read and a great outline for those looking to write their own book or work through the book writing process.
Rock My Image’s best-selling book, Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success Volume 1 provides practical action items to empower business growth and success.
Authority Marketing Tips and Resources with Kenny Harper, Becky Auer, Jen DeVore Richter & Jack Jostes. When you position yourself as an expert in your industry you rise above your competition.
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