Authority Marketing: The 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage the 7 Pillars of Thought Leadership Highlights

By | Business Growth, Lead Generation Strategies, Marketing

Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.

Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.

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Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

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Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

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Create a Community for Your Brand- Its all About the Audience

Create a Community for Your Brand- Its All About the Audience

By | Personal Branding | No Comments

Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.

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Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Attraction Marketing, Marketing, Personal Branding | No Comments

They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

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tip to elevate your personal brand- define your benchmarks

Tip To Elevate Your Personal Brand- Define Your Benchmarks

By | Personal Branding | No Comments

Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.

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critical step of personal branding - defining a bold vision

Critical Step Of Personal Branding- Defining Bold Vision

By | Personal Branding | No Comments

The first important step to elevate your personal brand allowing you to step into your greatness is to really identify and define YOUR BOLD VISION. They say whatever you dream you can conceive and that you really need to dream big and reach for the stars. Well that’s true in life, in your personal brand and in the business world; it’s true for just about everything. If you want to achieve greatness you’ve gotta dream big and you’ve got to take bold action.

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The importance of style and image in personal branding

Style & Image Are Important In Personal Branding

By | Marketing | No Comments

The importance of brand style. Your brand style can communicate a lot. It can communicate the style that you have on your collateral or your tools such as: your website, newsletter and social media accounts as well as the different promotional items that you hand out. It can also be the style that you have yourself, the style that you have portraying who you are, what you do, and the purpose you serve.

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Authority Marketing Strategies for Public Relations

Authority Marketing Strategies for Public Relations

By | Business Growth | No Comments

Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.

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Top 8 marketing strategies for lead generation

Top 8 Authority Marketing Strategies for Lead Generation

By | Attraction Marketing, Leadership | No Comments

Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.

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