Many business owners get it wrong when it comes to marketing.
I’m about to share with you something that may seem counterintuitive.
Some may even think it’s bad advice but you’ve got to understand the rational before you make your judgement.
A lot of the times people think “What is the cheapest way I can get customers?”
“What is the cheapest way I can find prospects?”
Well, that’s the worst way to go about getting leads, is the cheapest.
The best way is to think “How can I pay the most to get my customers?” “How can I do this and still be profitable?”
You may be wondering “Why in the world would you want to do that?” Read for the full article.
Hey there Amplifiers, Kenny Harper here, business growth expert and I’m here to share with you an idea that you should definitely consider having in your business.
It’s continuity and ascension.
So what is continuity and ascension?
Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.
Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.
Here’s a tip you definitely want to be considering regardless of what your business is in, what industry you’re in.
You want to be thinking about how you can sell big-ticket items.
Because if you can sell just a few big-ticket items then it could be a lot more profitable and valuable than selling a lot of little wimpy, small priced items.
In this session I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.
In this post, gain a quick and easy to implement strategy that will increase your Customer’s Lifetime Value and your business’s revenue.
Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.
Can they be expensive? Yes? However they make an amazing return on investment?
A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.
Quick Tip To Increase Sales Conversions
Oh my goodness.
I can’t even tell you how ridiculous this is.
Guys let me tell you, I have been working with business owners and entrepreneurs for over a decade and I can’t tell you how many times I’ve seen people miss this important step.
Don’t Waste Your Time Marketing to Anybody
Hey guys! Kenny Harper here and right now I’m sharing Choose Your Target Market.
If you’ve been in business for a while, you’re gonna go “uhh, duh, I kind of know that”.
Here’s the thing. Most people kind of know that, but they’re missing some opportunities.
Action Step to Rapidly Grow Your Business Profits
Raise your prices!
Now this is going to do a few different things depending on your product or service.
If you offer a product or service that is a commodity and there’s really no difference between Product A and Product B it might be hard just to raise your prices for the sake of raising prices.
Get Your Marketing Message Noticed and Remembered with Lumpy Direct Mail
By reading this page, you will gain a strategy that if you start using you’ll start being able to get more attention especially if you have a very focused niche audience which by the way is one of the best ways to market.
You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.
Break Through Your Upper Limits on TV with Clint Arthur. Learn the strategy to follow to secure spots on national TV, get out your message and elevate your position as an expert in your industry.
Gain more business and spend less money on marketing when you identify your perfect target market, market directly to them and ensure your message and offer is created with them in mind. Before you can do that, you must define your perfect target market. Follow these steps to get clarity on your ideal customer’s profile.
Sending a newsletter is one of the most powerful ways you can keep in touch with your prospects and customers. Newsletters open doors. Gain five secrets of a great customer newsletter.
Though Leaders Business Expert Forum at Harvard Faculty Club is a collection from more than 100 experts and world-changers from around the world.
What to charge for your services and products is one of the biggest obstacles business owners face, follow this advice and ensure you maximize your profits.
Your Bold Vision is so important. Once you know what you’re aiming to achieve you can dedicate your actions and full attention to achieving it. When defining your BOLD Vision, don’t worry about what you know is possible and easily achieved, define a Bold Vision that you want for your life.
The No B.S. Guide to Powerful Presentations is packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
Who are you BECOMING as a … parent leader citizen athlete coach friend spouse entrepreneur Who are you helping those around you to BECOME?
By reading books and journals of thought leaders around the world, I’ve come to understand that the key to establishing success is creating the right habits. That’s powerful right? However it’s easier said than done. What are the right habits and how do we create them? Turns out our country’s founding father was on to something way back in 1726.
Communication is the most valuable skill you can ever develop as it affects every facet in your life. By attending this one-time only public speaking workshop you will gain great insights to elevate your communication skills and effectively spread your message to your audience.
Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.
Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.
A brand guide is very valuable. A brand guide can help communicate to your whole team what is in your brand. There are a lot of things to consider; from photography, colors and fonts to your messaging and how to use those different elements altogether.
Your brand voice is how you’re going to communicate the style that you portray of yourself when it comes to messaging. When people are reading your content or they’re listening to you on video, how do you communicate?
Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.
Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.
Are business cards still vital. Well no and yes. It’s all relevant to how you use them. Learn ways to elevate your brand with your business card.
Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.
They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.
How to Leverage Your Personal Brand to Move Up, Make More & Thrive with Professional Speaker, Kenny Harper presenting to the American Marketing Association in Lincoln Nebraska.