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Ascension and Continuity

Tip to Attract More Profitable Customers… It’s Not What You Think

By | Business Growth, Growth & Development, Lead Generation Strategies, Marketing, More Profits Strategies

Many business owners get it wrong when it comes to marketing.

I’m about to share with you something that may seem counterintuitive.

Some may even think it’s bad advice but you’ve got to understand the rational before you make your judgement.

A lot of the times people think “What is the cheapest way I can get customers?”

“What is the cheapest way I can find prospects?”

Well, that’s the worst way to go about getting leads, is the cheapest.

The best way is to think “How can I pay the most to get my customers?” “How can I do this and still be profitable?”

You may be wondering “Why in the world would you want to do that?” Read for the full article.

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Authority Marketing: The 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage the 7 Pillars of Thought Leadership Highlights

By | Authority Marketing, Business Growth, Lead Generation Strategies, Marketing, Rockstar Professional

Authority marketing is really powerful strategy and in this article I’m going to share with you the Seven Pillars that you can use to elevate your status and begin having business and opportunity coming to you.

Now this book was written by Adam Witty of Advantage Media Group, ForbesBooks and Rusty Shelton. There’s a lot of great content so let’s get right down to it.

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Create Big Ticket Items for More Profits

Add Profits to Your Bottom Line with Big Ticket Items

By | Growth & Development, Higher Price Strategies, Lead Generation Strategies, Sales

Here’s a tip you definitely want to be considering regardless of what your business is in, what industry you’re in.

You want to be thinking about how you can sell big-ticket items.

Because if you can sell just a few big-ticket items then it could be a lot more profitable and valuable than selling a lot of little wimpy, small priced items.

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Get more engagement from your marketing messages.

Get More Engagement From Your Marketing Message

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing

In this session I’m going to share a strategy that’s a lot of fun and helps produce a lot of results. If you’re just putting out a message, say a blog or newsletter or some social media and it’s just very generic eventually people are gonna tune out. They’re gonna lose interest. We have to do something that’s entertaining, it shows a little bit of your personality.

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Shock-and-Awe Campaign

How To Win Over Prospects with a Shock-and-Awe Campaign

By | Attraction Marketing, Business Growth, Lead Generation Strategies, Marketing, More Sales Conversions Strategies | No Comments

Get Through the Clutter by Demanding Attention and Being Memorable.
Introducing the Shock and Awe Package and Campaign
Now, obviously Shock and Awe packages and campaigns are not anything new. There are definitely new ways of implementing them with technology but they have been around for some time still most people don’t leverage them.

Can they be expensive? Yes? However they make an amazing return on investment?

A Shock and Awe packages have been used for decades by companies to get the attention of their prospects from large brands Disney to smaller service based companies including companies who deal with high-dollar products or services.

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How to Know What Your Prospects are Thinking

How To Know What Your Customers Really Want

By | Attraction Marketing, Marketing

You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.

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Tips for selecting colors for your personal brand

Tips For Selecting Colors For Your Personal Brand

By | Personal Branding | No Comments

Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.

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Yes! Fonts matter for your personal brand

Do Fonts Matter For Your Personal Brand? Yes!

By | Personal Branding | No Comments

Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.

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Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

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Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

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Create a Community for Your Brand- Its all About the Audience

Create a Community for Your Brand- Its All About the Audience

By | Authority Marketing, Personal Branding | No Comments

Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.

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Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Attraction Marketing, Marketing, Personal Branding | No Comments

They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

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