You will be very glad you read this article! You can use this information to locate your target customers when you begin to improve your marketing program. Find out what your customers really want! In truth, the physical makeup of your target customer is responsible for only about 10% of the success equation for small business owners. The reason for this low percentage has to do with the way human beings make decisions.
Break Through Your Upper Limits on TV with Clint Arthur. Learn the strategy to follow to secure spots on national TV, get out your message and elevate your position as an expert in your industry.
Gain more business and spend less money on marketing when you identify your perfect target market, market directly to them and ensure your message and offer is created with them in mind. Before you can do that, you must define your perfect target market. Follow these steps to get clarity on your ideal customer’s profile.
Sending a newsletter is one of the most powerful ways you can keep in touch with your prospects and customers. Newsletters open doors. Gain five secrets of a great customer newsletter.
Your Bold Vision is so important. Once you know what you’re aiming to achieve you can dedicate your actions and full attention to achieving it. When defining your BOLD Vision, don’t worry about what you know is possible and easily achieved, define a Bold Vision that you want for your life.
Join me on Facebook LIVE for Business Growth Strategies where I will share the best insights, resources and action items that you can implement in your business for more freedom and fulfillment.
The No B.S. Guide to Powerful Presentations is packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.
By reading books and journals of thought leaders around the world, I’ve come to understand that the key to establishing success is creating the right habits. That’s powerful right? However it’s easier said than done. What are the right habits and how do we create them? Turns out our country’s founding father was on to something way back in 1726.
Communication is the most valuable skill you can ever develop as it affects every facet in your life. By attending this one-time only public speaking workshop you will gain great insights to elevate your communication skills and effectively spread your message to your audience.
Brand colors are important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.
Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.
A brand guide is very valuable. A brand guide can help communicate to your whole team what is in your brand. There are a lot of things to consider; from photography, colors and fonts to your messaging and how to use those different elements altogether.
Your brand voice is how you’re going to communicate the style that you portray of yourself when it comes to messaging. When people are reading your content or they’re listening to you on video, how do you communicate?
Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.
Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.
Are business cards still vital. Well no and yes. It’s all relevant to how you use them. Learn ways to elevate your brand with your business card.
Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.
They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.
How to Leverage Your Personal Brand to Move Up, Make More & Thrive with Professional Speaker, Kenny Harper presenting to the American Marketing Association in Lincoln Nebraska.
Discover the power of emails and the benefits of taking your email marketing to the next level. Learn how to easily send different emails according to your audience’s individual personality personas and evaluate your organization’s current email marketing effectiveness by asking yourself these 6 questions.
Business Growth Event for professionals aiming to elevate their influence and attract new opportunities facilitated by American Marketing Association, Wichita, Kansas.
Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.
The first important step to elevate your personal brand allowing you to step into your greatness is to really identify and define YOUR BOLD VISION. They say whatever you dream you can conceive and that you really need to dream big and reach for the stars. Well that’s true in life, in your personal brand and in the business world; it’s true for just about everything. If you want to achieve greatness you’ve gotta dream big and you’ve got to take bold action.
The importance of brand style. Your brand style can communicate a lot. It can communicate the style that you have on your collateral or your tools such as: your website, newsletter and social media accounts as well as the different promotional items that you hand out. It can also be the style that you have yourself, the style that you have portraying who you are, what you do, and the purpose you serve.
Connect with your audience through developing brand personality. Learn about the power of a personality of a brand and steps you can take to develop your brand’s personality.
Realtors, Gain personal branding strategies to elevate your business and stick out from the sea of competition. Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?
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Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.
Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.
For entrepreneurs looking to differentiate themselves, you may want to consider writing a book. Writing a book can elevate you and position you as an authority in your industry. Even though there are quite a few books out there already, a majority of people don’t write books or leverage them properly. Below are nine steps you can take to create a money making book.