In this Article Kenny Harper talks about how to relate to your audience through brand personality. Kenny provides you with advice to help you determine IF your brand has a personality and steps you can take to help cultivate and best leverage your brand personality.
Another Aspect of Your Brand
All brands have a voice and a message but it is important to note that your brand also has a personality or a lack of it.
Questions to Ask Yourself Regarding Your Brand’s Personality
- Does your brand have a personality?
- Is it fun?
- Is it interesting?
- Is it easy to say yes to?
- Does it attract people?
- Does it get people wanting to take action or wanting to share it with others?
- Does it excite?
- Does it entice people to be involved with your personal brand?
This is what you’re aiming to do.
You Can Keep It More Professional
Now you may not want to have a brand that’s flashy fun and exciting, it’s fine, you may want to do something that’s more reserved and of a more serious tone, more elegant. You can do that. Choose whatever best reflects you, the people you aim to connect with and the vision that you’re ultimately trying to achieve.
How to Evaluate then Determine the Next Steps in Refining Your Brand’s Personality
It’s important to know that your brand has a personality or a lack of it. What are the things that you’re doing to add more to and enhance your brand’s personality so that it gets noticed and celebrated, encouraging people to share it.
It takes a little bit of thinking but if you look at your brand as a whole, at the things representing it and the experience that people have when they interact with it, you can then begin to start taking different actions to enhance and tweak your brand. This allows you to get the ultimate response that you want, which is people to engage with, to understand and to value your brand. This will call and attract new people and opportunities to your brand, allowing you to provide value and to serve them.
From here take a moment to look at your brand’s personality. If you haven’t already find me on LinkedIn, I’d love to connect with you. I’d like to learn a little bit more about the brand that you’re building for yourself if you have a business or even if you’re just getting started.
If you have any questions feel free to comment them in, I’m glad to answer questions or if you have comments I’d love to hear them as well. Thanks for your time and i’ll catch you on the next free run!