Inspiration and Insights

Category Archives: Rockstar Entrepreneur

Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

By | Marketing, Personal Branding, Resources, Rockstar Entrepreneur | No Comments

For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Professional Speaker Kit

Professional Speaker Kit

By | Professional Speaking, Resources, Rockstar Entrepreneur | No Comments

Thanks for your interest in my speaking kit!

If you are looking for a dynamic speaker or Presentrainer for your group or event, please fill out the form and I’ll send you a PDF along with some additional information.

OR

If you’d rather just download my simple PDF, you can access it here »

Thank you for your interest!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Personal Brand Checklist

Authority Marketing Strategies for Public Relations

Authority Marketing Strategies for Public Relations

By | Authority Marketing, Rockstar Entrepreneur | No Comments

Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.

  1. Target local news outlets. Across television, newspapers, radio and even magazines, identify the top 5 journalists in your niche and align your expertise to what is already happening in the news.
  2. Develop a Press Kit to present a professional image to producers and journalists looking to cover you in their publications or programs.
  3. Connect your expertise or message to a relevant, timely event or topic that is generating publicity already.
  4. Repurpose your expertise into a 2-page magazine article to submit to trade journals, alumni publications, or regional newspapers as a magazine advertorial.
  5. Take advantage of affinity magazines such as alumni publications or magazines geared toward clubs and organizations in your target market.
  6. Host a book signing or launch event to generate press and business around your book. Capture photos from “Evening with the Author”.
  7. Solicit Amazon book reviews from trusted clients and friends. This will give you a head start when trying to generate publicity.
  8. Create a 30-minute radio interview to place in local talk radio programs or a podcast.

Choose the PR strategy for you and take action! Which PR action will you take?

Business of Being a Brand Guide

The ultimate blueprint for marketing and sales success

The Ultimate Blueprint for Marketing and Sales Success

By | Authority Marketing, Marketing, Rockstar Entrepreneur | No Comments

My partners and I at Rock My Image have spent the past several years developing a system that we could turn into a game changer product by empowering entrepreneurs to thrive in life using their unique gifts, following their passion and serving a bigger purpose. Following this system we’ve generated millions of dollars in revenue for our clients and now we are unleashing this system for aspiring rockstar professionals.

Rockstar Professionals are those business owners and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, while following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. At Rock My Image we encourage you to boldly follow your dream. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!

Our Ultimate Marketing & Sales blueprint falls right in line with our 3 part book series:

  1. Amplify Your Business
  2. Boost Your Business
  3. Rock Your Business

We are stoked to have developed this proven system and excited to be offering it to the masses.

Our Full System Goes Through 5 Key Stages:

  1. Setting the Stage
  2. Producing Your Brand
  3. Designing Your M.A.P.
  4. Amplifying Your Business
  5. Rocking Your Authority

Each stage targets a problem and delivers on a promise.

Business of Being a Brand Guide

5 key tips to rapidly amplify your business success

5 Key Tips to Rapidly Amplify Your Success

By | Growth & Development, My Journey, Rockstar Entrepreneur | No Comments

Each year many people start the new year with aspirations of goals they look to accomplish in the upcoming year however in many cases the year goes by and many goals are not accomplished and little has changed. People continually attempt to set New Year’s Resolutions but constantly fail to succeed? So how can we increase our chances for success?

This post is for professionals with the attitude, expertise and drive to thrive in life. Of course there are many more than 5 techniques to increase your chances of success in the new year but I’m giving you my top five.

My partners and I at Rock My Image like to call these five strategies, Getting In Tune. We outlined them in our book Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success. You can score a copy of our book on Amazon.com OR you can also tune in to the Audio Book on SoundCloud.

We’ve come to understand that most people don’t fail because lack of effort they fail because they didn’t get in tune with the end in mind first. Beginning with the end-in-mind is one of Steven Covey’s 7 Habits of Highly Effective People.

The key is not to prioritize what’s on your schedule, but to schedule your priorities. – Steven Covey

5 Steps for Getting In Tune & Amplifying Your New Year

I. Define Your Clear Objective:

Define the ultimate end result you seek to obtain. While this may seem painfully obvious, it is commonly overlooked and many people set goals that don’t actually contribute to what they really want.

Example: You may set a goal that you want to run a marathon, but you may really just want to get in shape. If you don’t truly have the desire to run a marathon then you probably won’t take the efforts to make it happen and may not achieve what was really important to you. In this instance you should create a different goal that better targets your clear objective.

II. Set Your BOLD Vision:

Set a vision for the midterm or long-term future that identifies what you want to achieve or accomplish and paints the picture in full detail.

Example: You may want to generate more money in the new year. Well how much money are you looking to earn? What do you plan to do with the money? What will you buy? What will you invest in? How will that make you feel? The better you can picture what you are aiming to achieve the better your chances are to achieving it. By envisioning your goals in detail you can evoke the law of attraction and measure the future actions you plan to take to ensure they are helping you move towards achieving your vision.

“Freedom Lies in Being BOLD!” – Robert Frost

III. Establish Your Inspired Mission:

When you have a large goal you’d like to accomplish it becomes imperative to identify the pathways to succeed in reaching that goal. By establishing your mission you are outlining the actions and efforts that you will commit to in order to achieve your goal.

Example: If you find you are too stressed out and not getting to enjoy your time, you would identify the actions and efforts you will commit to in order to make the needed changes. Efforts in your mission may be committing to listening to a podcast with regular strategies that may help save you time, investing in business systems that could empower you to save time or making meditation a regular ritual for yourself. While these efforts may take some time, if you want to achieve different results you must be willing to try and commit to new techniques.

IV. Understanding Reasoned Motivation:

Tapping into the energy that drives you forward is a must. Successful people are driven by having a greater understanding of their purpose and the bigger picture behind what they do. Taking the time to build value and drive for the big goals you seek to accomplish is vital for success.

Example: You create a goal to to spend more time with your family or travel. Having the general desire to do that is one thing but thinking about how that would make you feel, how that would make your significant other feel, how that would make your kids feel and how that would add true value in your life makes it much more powerful. Understand what your driver is and amplify it to get more power from it and you will greatly increase your chances of success.

V. Create an Action Plan:

Your action plan is the steps and actions that you will take, prioritized in a timeline complete with milestones, rewards, and consequences for completing your goals. For those who aim to succeed you need a plan. Think of anybody who has ever achieved anything substantial, they had a plan to make it happen. When you set a plan and execute it you’re on the fast track to success. Even if your plan doesn’t work as intended, you’ll learn what works and what doesn’t and can then take corrective actions to reach the goal.

So there you have it. 5 Steps to Rapidly Amplify Your New Year!

BONUS TIP: Take the initial actions right now to put these five steps into action!

+++ ACTION STEP +++

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What goals are you planning to achieve in the new year?

Understand your reasoned motivation

Entrepreneur Success Tips – Understand Your Reasoned Motivation

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

Motivation is that force, or energy, that drives you and your business forward. Owning a business is rewarding but also challenging. During the challenging times, you will want to reflect on what we call your Reasoned Motivation or your why to stay motivated and keep your eyes on the prize. In my book Amplify Your Business, we cover this topic is the last of four items you should aim to address in Level 0 of marketing. After you’ve defined your Clear Objective, Bold Vision, and Inspired Mission you should take time to understand your Reasoned Motivation.

The Importance of Understanding the Why You Do What You Do:

Why you do something is really important both to you and your potential customers.

If you communicate you are building a business solely “To make a lot of money” then that will not inspire many people to join your cause. Even worse it won’t really inspire you when times are tough because money alone can not buy happiness. There are countless numbers of unhappy rich people to prove my point.

If you communicate you are building a business with an intent to “Empower professionals in your community to reach their full potential” you will inspire others to join your cause, you can feel fulfilled with your efforts and you can still make a lot of money in the process.

The Why you define and communicate is very important.

The Need for Two Reasoned Motivations

There may be a need to define two Reasoned Motivations, one for you personally and one for your business.

Your personal Why you do what you do depends on you and your needs. Why are you doing what you do? It may tie right back in to your Clear Objective of what you’re ultimately trying to achieve.

My Clear Objective is to create a profitable business that utilizes talents, to inspire and empower others while providing me freedom in life to enjoy it. My Why is that I enjoy seeing others grow and succeed and I want to set a great example for my two boys. In my case my Personal Why aligns with my Business Why. This is because my Personal Why includes offering value to the people I serve. I genuinely do what I do for the sake of providing values to others. This may be great for entrepreneurs who share similar values of helping making a difference in other’s lives.

In another example let’s say that your Personal Why is “to own a lot of property and high end material possessions” because that is how you best feel fulfilled. This may inspiring to you but may be a disconnect with your business because it doesn’t express why your business is doing what it does that will benefit others. Communicating that you want to own more things to potential customers won’t earn any brownie points. In this case there is a need to define a Business Why. If your business developed software applications, the Why may be “to provide simple, effective solutions to save people time and increase efficiency”. This Why clearly defines a better understanding to your customers and how it benefits them. For a merchant your Why may be to “Help people save money and live better lives”. When people understand your business’s primary intent is to offer value to them then they will be much more likely to support it or do business with it.

Leveraging Your Business’s Why for Marketing Your Business

Ultimately this exercise in defining your Whys are to inspire you and your customers. Hubspot provided this great example of marketing copy for a content rich download.

Look at the following examples below:

“Check out our new ebook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.”

OR

“In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new ebook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social Media.”

The second paragraph proved to gets people to take more action. This because it leads with the Why answering the question Why should I care about this. People need to either care about what you do, why you do it or how you can help them in some way, if you don’t communicate one of these you are going to miss the chance to earn their business.

Understand your Reasoned Motivation why you do what you do to keep you motivated and inspired and communicate your business’s why to let potential customers know why they should care. If they happen to be the same, great, if not take the time to write them out.

What Is Your Reasoned Motivation? Is it the same for your Business?

Personal Brand Checklist

Developing an inspired mission

Entrepreneur Success Tips – Developing an Inspired Mission

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

In my last post I wrote about developing a BOLD Vision, the bigger picture of what you are aiming to achieve with your business with clarity and power. Once you’ve defined your vision you can define your Inspired Mission. In my book Amplify Your Business, I discussed the importance and benefits of defining a mission.

What is an Inspired Mission?

Your mission statement should guide the actions of your company, spell out its overall goal, provide a clear path, and facilitate smart business decisions. The mission provides the framework or context within which the company’s strategies are formulated. It signals what your business is all about to your customers, employees, suppliers, and the community. A mission statement is a tool that can be as important as your business plan.

An Inspired Mission takes the mission statement one step forward. Some companies breeze by the mission statement and write out a general mission statement to check it off the things to do list, however they are missing the full impact of what a mission statement can do. An inspired mission should inspire your leadership, your team, your clients and yourself. If it is lukewarm, that won’t provide much power. Take the time to write a mission statement that is aimed to inspire.

Examples of Inspired Mission Statements:

Patagonia’s Mission Statement
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

American Express
To be the world’s most respected service brand. To do this, we have established a culture that supports our team members, so they can provide exceptional service to our customers.

Cradles to Crayons
Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities that have with communities that need.

Universal Health Services, Inc.
To provide superior quality healthcare services that: patients recommend to family and friends, physicians prefer for their parents, purchasers select for their clients, employees are proud of and investors seek for long-term returns.

Rock My Image
To create first-rate tools and systems needed to empower business owners to reach their goals by leveraging their unique brand and the power of the Internet.

These examples illustrate some different ways to tackle a mission statement but they all clearly provide some direction on what the intended purpose is of the organization and how the organization aims to achieve it.

How to Develop an Inspired Mission:

To develop an inspired mission you should look back to your vision statement and reflect on the bigger picture of what you are aiming to accomplish then think of how your organization aims to make this happen.

Here’s another simple example of a vision and mission for a nonprofit organization that helps the under served. The nonprofit’s bold vision may be “A world without poverty.” That is the bigger picture of what they are trying to serve. Their inspired mission, consequently, may be “Providing jobs for the homeless and unemployed.” This is how they go about accomplishing the bigger vision. Now it would be recommended to add a bit more verbiage to make the mission statement a bit more inspirational and once you’ve developed it, share it with the world. Let the world now who you are and what your about.

Great post with more mission statements »

What is your Inspired Mission? Do your employees, team members and affiliates know it?

Business of Being a Brand Guide

Business tip define a bold vision

Business Success Tip – Define a BOLD Vision

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

In my last post, I suggested defining a Clear Objective, the main thing you’re looking to accomplish, prior to beginning a business. This ensures you are actually planning to achieve the accomplishment that is most important to you when building a business. Once you have a clear objective defined, you should next define your BOLD Vision. In my book Amplify Your Business, I identify the purpose and benefits of a vision statement and why I encourage you to make it bold.

What is a Vision Statement?

A vision statement is a declaration of an organization’s objectives intended to guide its internal decision-making. It is the picture of what you are aiming to build, how it will look and operate. It’s the big picture of what you’re aiming to accomplish with your business. It’s not what you are trying to physically build, or how many offices you have, or what you will be doing for business but the end result that you are trying to achieve in the business.

Examples of a Vision Statement:

  • Spreading Optimism – Life Is Good
  • Create a Better Everyday Life for People – Ikea
  • Ignite (your) Message (to) Amplify (business) Growth (and achieve) Excellence – Rock My Image
  • World Abundance through Business Re-Education – Action Coach
  • Best service, Best selection – Zappos

What are the Main Benefits of a Vision Statement?

The main benefits of a Vision Statement include:

  • Defining where you are going and what you’re trying to achieve with the business.
  • Being a guide to help you make decisions.
  • Inspiring participants in the business on a deeper level by letting them know what you stand for and why you’re in business.
  • Provides a larger focus and purpose for your overall actions.
  • Draws in the powers of the law of attraction and visualization.

There are many benefits but having the overall focus of what you are aiming to build is very powerful. Imagine if you were trying to build a building and you didn’t take time to envision it before starting to build it… How do you think it would look? Probably a bit awkward if it was even stable. Some of the best and most successful companies started out with a clear vision of what they were aiming to achieve. Sure it may change through time but it’s better to have a strong idea and alter it versus having no clear idea at all.

How to Develop a BOLD Vision?

To develop a BOLD Vision you need to think beyond a typical vision statement. I still recommend that you define a vision statement but ask you to develop a BOLD Vision that stretches your imagination and provides clarity to the business that you aspire to build. When you envision a dream with clarity and focus you give it power and start to bring it into fruition. A BOLD Vision should inspire you, excite you and give you energy. To develop a BOLD Vision you must take time to write out your vision statement and then write out the BOLD Vision of what that looks like in a visualized form.

When I started my first company, I totally missed this step. I wanted to be a freelance web designer and that’s just what I did. It wasn’t all that grand and didn’t have a large impact but that is because I never really planned for it.

Now my personal BOLD Vision is to Inspire the World to Thrive by traveling around the world, connecting with like minded individuals and inspiring and empowering people to utilize their inner gifts and thrive in life. I continue to visualize what that looks like in my life and how it impacts others in the world. This gives me fuel and power to bring it into fruition.

Great post with more Vision examples

Do you have a BOLD Vision defined? If so what is it and how are you achieving it?

Personal Brand Checklist

Defining your clear objective

Tips for Business Success – Defining Your Clear Objective

By | Rockstar Entrepreneur | No Comments

When Entrepreneurs set out to start a business, they set out to succeed and are looking to achieve business success. Unfortunately many business owners don’t always get what they truly desire in their lives even if their business succeeds. Why? Because they did not define their Clear Objective.

What Is a Clear Objective?

In my book, Amplify Your Business, I introduced a term Clear Objective which defines the main accomplishment you’re trying to achieve or the end goal. It is the ultimate intention you want to achieve by building a business.

Why Does a Clear Objective Matter to Me & My Business?

It main seem silly but I’ve seen it time and time again, the stressed, burnt out business owner that has a running business but is not happy for one reason or another after years slaving to their business. It’s the doctor that has a thriving practice but is so stressed out that he has health problems, the family law attorney with a successful firm that ends up getting a divorce because they didn’t make time for their family, and it’s the financial planner that realizes they saved a lot of money but didn’t enjoy many experiences during the best years of their life while they had the health and opportunity. Don’t let this happen to you. Define your Clear Objective, include it in your plans and continue to check if you are on track to achieving it as your business progresses.

Questions to Ask When defining a Clear Objective.

  • Do you plan build up and sell the business as quick as possible?
  • Do you plan to hold on the business until you retire then sell?
  • Do you plan to pass the business on?
  • Do you desire more freedom with your time?
  • Do you desire to travel often?
  • Do you desire to oversee and manage a team, finances, operations or are you looking for less responsibilities?
  • Are you looking for a steady safe income or are you willing to take big risks for big rewards?
  • If you could wave a magic wand, what would you get out of starting a business?
  • Do you aim to own a lot of material possessions? If so what are they?
  • Where do you want to live?
  • What does your daily life look like?
  • Will you have a significant other in your life? How will they support your business?
  • Do you plan to have children? How will you fit in your responsibilities as a parent?
  • What does work, life, and balance look for you?

What is Your Clear Objective?

Business objectives are the results you hope to achieve and maintain as you run and grow your business. Such objectives may involve profitability, production, and growth. However, before you can begin to define detailed business objectives, you need to know your main objective, what we call your clear objective.

Ultimately, your clear objective should answer this question: What are you trying to achieve and why are you trying to achieve it? Take a moment to record your initial response to this vital question, trying to do so in 25 words or less.

Defined Your Clear Objective? What Is It? Are You On Track to Achieving It?

Business of Being a Brand Guide

Top ways to benefit from public speaking

Top Ways to Benefit from Public Speaking

By | Personal Branding, Rockstar Entrepreneur | No Comments

Top Ways to Benefit from Public Speaking

Speaking can offer value to you, your business and the people you serve. Public peaking is perhaps one of the most powerful ways to share ideas, inspire and influence others. There are many ways to benefit from public speaking including:

Overcoming Your Fears

Many people fear speaking and the best way to defeat a fear is to face it.

Building Your Confidence and Self Esteem

Public speaking develops personal growth which in turn produces greater confidence and higher self esteem.

Improve Critical Thinking Skills

When you take the time to research, write and refine your speech you are sharpening your critical thinking skills.

Improve Communication Skills

Communication is one of the most important skills you can develop in your life. It effects your relationships, your business and any encounters you make in life. By practicing your speaking skills and reflecting to improve, you can improve your communication skills which can have a great impact on many areas in your life.

Connect With More People

Public speaking engagements are a great place to meet more people. When you are a better communicator you will also have the opportunity to connect with people on a deeper level.

Gain Publicity

Public speaking will get your message in front of more people gaining you and your message attention while showcasing thought leadership.

Develop Authority

Depending on who you speak to, where you speak and what you talk about you can increase your authority in your industry. Aim to practice your message then aim to speak to people in esteemed places sharing your expertise in a field of knowledge. Being the expert speaker in front of a professional audience is an excellent way to raise your authority.

Enhance Your Personal Brand

Your personal brand should reflect who you are, what you are about and the purpose you serve. Communicating your ideas in front of people in an authentic manner can enhance your brand and build deeper connections with your audience.

Influence the World Around You

Public speaking is a powerful way to unite people under a common cause and motivate them to take action. The most influential people in history spoke to others to share their ideas.

What are you doing to improve your Public Speaking skills?

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