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Personal Branding

Personal Brand Personalities & Why They Are Important

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In this Article Kenny Harper talks about how to relate to your audience through brand personality. Kenny provides you with advice to help you determine IF your brand has a personality and steps you can take to help cultivate and best leverage your brand personality.

 Another Aspect of Your Brand

 All brands have a voice and a message but it is important to note that your brand also has a personality or a lack of it.

 Questions to Ask Yourself Regarding Your Brand’s Personality

  • Does your brand have a personality?
  • Is it fun?
  • Is it interesting?
  • Is it easy to say yes to?
  • Does it attract people?
  • Does it get people wanting to take action or wanting to share it with others?
  • Does it excite?
  • Does it entice people to be involved with your personal brand?

 This is what you’re aiming to do.

 You Can Keep It More Professional

 Now you may not want to have a brand that’s flashy fun and exciting, it’s fine, you may want to do something that’s more reserved and of a more serious tone, more elegant. You can do that. Choose whatever best reflects you, the people you aim to connect with and the vision that you’re ultimately trying to achieve.

 How to Evaluate then Determine the Next Steps in Refining Your Brand’s Personality

 It’s important to know that your brand has a personality or a lack of it. What are the things that you’re doing to add more to and enhance your brand’s personality so that it gets noticed and celebrated, encouraging people to share it.

 It takes a little bit of thinking but if you look at your brand as a whole, at the things representing it and the experience that people have when they interact with it, you can then begin to start taking different actions to enhance and tweak your brand. This allows you to get the ultimate response that you want, which is people to engage with, to understand and to value your brand. This will call and attract new people and opportunities to your brand, allowing you to provide value and to serve them.

 Take Action

 From here take a moment to look at your brand’s personality. If you haven’t already find me on LinkedIn, I’d love to connect with you. I’d like to learn a little bit more about the brand that you’re building for yourself if you have a business or even if you’re just getting started.

 If you have any questions feel free to comment them in, I’m glad to answer questions or if you have comments I’d love to hear them as well. Thanks for your time and i’ll catch you on the next free run!

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Introduction to Personal Branding

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Meet Kenny Harper

52 Strategies to Leverage Personal Branding

 This article provides a little information about me, my credentials, the services I provide and the overview of what I am trying to accomplish. Check it out to see if we are on the same wavelength!

 Get To Know Me

 Kenny Harper here and I’d like to thank you for checking out my frequency. In this series I’m going to be sharing with you 52 ways you can elevate your personal brand and raise your status to be the rockstar professional in your industry. If you don’t know who I am, my name is Kenny Harper and I am an author, speaker and coach to help people in the business community elevate their personal status and be seen as rockstar professionals in their industry.

 I’m partner and co-founder of the authority marketing agency Rock My Image, you can learn more at http://rockmyimage.com. I’m also the co-author of the book Amplify Your Business the Rockstar Professional’s Guide to Marketing Success. It’s our best-selling book, we’ve had a lot of people give us great feedback about the insights it provides by helping people claim their stage and really thrive in their business and in their life. If you’d like to learn more about me you’re welcome to visit kennyharper.rocks I have some free giveaways on my website.

 What Are You Looking For?

 If you’re just looking to connect with other thought leaders and influencers, people that are out there making a difference, helping to serve and provide value, that is what I’m looking to do. I’m looking to share the insights that i’ve gained through my years of experience and to help people that have the passion, the attitude, the expertise and drive to really thrive in life. So, without further ado thanks for checking out the blogs.

 Take Action

 If you haven’t visited me on Facebook you can go to facebook.com/kenny.harper.rocks I appreciate any likes, comments and support. I’m also looking for other rockstar professionals out there that are doing their own thing and are thought leaders in their industry, so if you’re a thought leader, if you’re a rockstar professional I’d love to hear from you. Drop me a line I’d love to connect!

Thank you & rock on!

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Top 10 Personal Branding Strategies for Realtors

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Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

In this article I will share with you the top strategies to implement to help give you the edge to amplify your business.

When the market is hot, the competition increases. When you aim to be the leader in your industry and have the best clients and opportunities come to you, you need to give people a reason why.

The leaders of any industry know important it is to have a strong personal brand. A personal brand communicates who you are, what you do and what makes you unique. It should also communicate why you are different and better than your competitors. When you are perceived as the same as everybody else, you become a commodity. When you differentiate yourself, provide value and consistently stay connected with prospects you are on your way to success.

There are many realtors leveraging personal brands to attract their ideal clients in their market. While most realtors who leverage their personal brands may not be regular household names they are in the top percentage of successful realtors and known in their industry.

Top 10 Personal Branding Strategies for Realtors

There are many different strategies and tactics to implement when it comes to personal branding. Below are the top 10 strategies I recommend for real estate agents to get rapid results.

  1. Secure your own domain name with your name.
    This helps differentiate you from the start and positions you as an authority in your industry.
  2. Ensure you have a branded e-mail address.
    Using a generic email address like @gmail.com or @yahoo.com screams amateur. Either use your company’s branded email address like @mycompany.com or your personal email address like @yourname.com.
  3. Identify your ideal customer.
    Knowing your ideal customer is vital to producing your personal brand and attracting the right audience. By nature you can’t be the best real estate agent for everybody. People have different preferences on who they choose to work with. When you know your target audience and they are clearly defined with demographics & psychographics, you can create messaging and content that communicates directly to them, their desires and challenges. It may be tempting to try to serve more people, but keep in mind when you aim to serve everybody, in many cases you end up serving nobody. You must pick a lane.
  4. Invest in professional photos that show your personality.
    Most realtors do a good job with getting pretty decent headshots. However go a step further and get some photos that show your personality. Get some photos taken that show off a bit of what makes you different. If you’re fun and energetic, look fun and energetic. If you’re more serious and low key, ensure your photo portray your personality. Consider wearing with colors that typically represent you or your brand. If you have red and blue in your company or personal brand, try wearing matching colors. Imagine if your picture were in a group along with twenty five other realtors. What about your photo would grab someones attention? TIP: There is no need to go extreme, aim to be natural and authentic.
  5. Develop your own website.
    Your company may provide you with a decent web page or even a nice website branded under the company. However I recommend investing in having your own website developed that better communicates who you are, your personality and values. Remember people choose to do business with you because of who you are… so let them know who you are.
  6. Produce promotional video.
    Video is the second best thing to being with you in person. A welcome video can give people who stumble across your website or social media accounts an idea of the type of person you are. Keep in mind, this is not a sales video, it is a video to let people know more about you. You can also create more videos that provide value to your target audience and their particular needs.
  7. Create a lead generation asset.
    Many people may search around for quite some time before deciding to move forward with an action such as buying or selling a home. By creating a valuable asset such as a special training video, webinar or a PDF download that people can view when they provide their e-mail address, you establish thought leadership and at the same time acquire their contact information to continue the relationship. In many cases, if someone doesn’t provide their contact information, you may not have the opportunity to connect with them or serve them in the future.
  8. Be active on social media.
    Social media can be a huge time waster if it is not leveraged properly. Social media is not an advertising tool. If you use it for sales only and you will turn people away. Social media is for being social and providing value. Be present on social media by sharing your insights and information that may be of value to your target audience. People may not always take action such as like or share the post, but a percentage of people will or at the very least see it. Through time by keeping top of mind and consistently providing value, you may earn business.
  9. Follow up with all prospects.
    The biggest mistake I’ve seen most realtors make is that they are only focused on an immediate sale. They may connect with someone and if the contact is not ready to purchase or sell a home, the realty agent moves on to find the next person. This is a big mistake. Rockstar realtors know the importance of staying in contact with their audience to develop and nurture relationships and earn business through time.
  10. Write a book.
    A book establishes you as a thought leader and is a great way to provide value to your perspective clients. When writing a book it is important to provide value to your target audience. People tend to keep books of value so it’s also a great way to stay top of mind while at the same time elevating your status. Keep in mind that for marketing purposes, it would be best to simply give a copy of your book to prospective clients. The goal here isn’t book sales, it’s to provide value and earn trust.

These are initial tips to apply to leverage your personal brand and begin amplifying your realty business. Now that you have some ideas, get to action and make it happen.

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Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

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For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Amplify Your Business - A Rockstar Professional's Guide to Marketing Success
Free Personal Brand Guide Download

Free Personal Brand Guide Download

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Awesome! Glad you are here at this page in this moment.

Please fill out the form with your contact information to receive your free copy of Rock My Image’s Personal Brand Guide.

Thanks for your support!

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Business Expert Forum and Free Book Sample

Thought Leaders – Harvard Faculty Club – Business Expert Forum Book Sample

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Thanks for your interest in Thought Leaders.

Please fill in your contact information and you will receive an e-mail with free chapters of Thought Leaders – Harvard Faculty Club’s Business Expert Forum.

Thanks again for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Thought Leaders - Business Expert Forum - Harvard Faculty Club
Podcast for entrepreneurial success

Podcast for Entrepreneurial Success

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Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.

The podcast aims to feature inspiration and insights with actions and clear direction in each session.

Listen On Sound Cloud »

Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:

  • Mindset / Mind Power (for entrepreneurs)
  • Personal Branding
  • Marketing
  • Sales
  • Business Growth
  • Entrepreneurship

Typical sessions may last 10 – 15 minutes and flow as follows:

  • Introduction of Guest
  • Introduction of Topic / Objective
  • Presentation of Topic
  • General Discussion About Topic / Questions
  • Call to Action
  • Sign Off

Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.

Grab this free sales funnel guide

Understand your reasoned motivation

Entrepreneur Success Tips – Understand Your Reasoned Motivation

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Motivation is that force, or energy, that drives you and your business forward. Owning a business is rewarding but also challenging. During the challenging times, you will want to reflect on what we call your Reasoned Motivation or your why to stay motivated and keep your eyes on the prize. In my book Amplify Your Business, we cover this topic is the last of four items you should aim to address in Level 0 of marketing. After you’ve defined your Clear Objective, Bold Vision, and Inspired Mission you should take time to understand your Reasoned Motivation.

The Importance of Understanding the Why You Do What You Do:

Why you do something is really important both to you and your potential customers.

If you communicate you are building a business solely “To make a lot of money” then that will not inspire many people to join your cause. Even worse it won’t really inspire you when times are tough because money alone can not buy happiness. There are countless numbers of unhappy rich people to prove my point.

If you communicate you are building a business with an intent to “Empower professionals in your community to reach their full potential” you will inspire others to join your cause, you can feel fulfilled with your efforts and you can still make a lot of money in the process.

The Why you define and communicate is very important.

The Need for Two Reasoned Motivations

There may be a need to define two Reasoned Motivations, one for you personally and one for your business.

Your personal Why you do what you do depends on you and your needs. Why are you doing what you do? It may tie right back in to your Clear Objective of what you’re ultimately trying to achieve.

My Clear Objective is to create a profitable business that utilizes talents, to inspire and empower others while providing me freedom in life to enjoy it. My Why is that I enjoy seeing others grow and succeed and I want to set a great example for my two boys. In my case my Personal Why aligns with my Business Why. This is because my Personal Why includes offering value to the people I serve. I genuinely do what I do for the sake of providing values to others. This may be great for entrepreneurs who share similar values of helping making a difference in other’s lives.

In another example let’s say that your Personal Why is “to own a lot of property and high end material possessions” because that is how you best feel fulfilled. This may inspiring to you but may be a disconnect with your business because it doesn’t express why your business is doing what it does that will benefit others. Communicating that you want to own more things to potential customers won’t earn any brownie points. In this case there is a need to define a Business Why. If your business developed software applications, the Why may be “to provide simple, effective solutions to save people time and increase efficiency”. This Why clearly defines a better understanding to your customers and how it benefits them. For a merchant your Why may be to “Help people save money and live better lives”. When people understand your business’s primary intent is to offer value to them then they will be much more likely to support it or do business with it.

Leveraging Your Business’s Why for Marketing Your Business

Ultimately this exercise in defining your Whys are to inspire you and your customers. Hubspot provided this great example of marketing copy for a content rich download.

Look at the following examples below:

“Check out our new ebook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.”

OR

“In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new ebook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social Media.”

The second paragraph proved to gets people to take more action. This because it leads with the Why answering the question Why should I care about this. People need to either care about what you do, why you do it or how you can help them in some way, if you don’t communicate one of these you are going to miss the chance to earn their business.

Understand your Reasoned Motivation why you do what you do to keep you motivated and inspired and communicate your business’s why to let potential customers know why they should care. If they happen to be the same, great, if not take the time to write them out.

What Is Your Reasoned Motivation? Is it the same for your Business?

Personal Brand Checklist

Developing an inspired mission

Entrepreneur Success Tips – Developing an Inspired Mission

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In my last post I wrote about developing a BOLD Vision, the bigger picture of what you are aiming to achieve with your business with clarity and power. Once you’ve defined your vision you can define your Inspired Mission. In my book Amplify Your Business, I discussed the importance and benefits of defining a mission.

What is an Inspired Mission?

Your mission statement should guide the actions of your company, spell out its overall goal, provide a clear path, and facilitate smart business decisions. The mission provides the framework or context within which the company’s strategies are formulated. It signals what your business is all about to your customers, employees, suppliers, and the community. A mission statement is a tool that can be as important as your business plan.

An Inspired Mission takes the mission statement one step forward. Some companies breeze by the mission statement and write out a general mission statement to check it off the things to do list, however they are missing the full impact of what a mission statement can do. An inspired mission should inspire your leadership, your team, your clients and yourself. If it is lukewarm, that won’t provide much power. Take the time to write a mission statement that is aimed to inspire.

Examples of Inspired Mission Statements:

Patagonia’s Mission Statement
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

American Express
To be the world’s most respected service brand. To do this, we have established a culture that supports our team members, so they can provide exceptional service to our customers.

Cradles to Crayons
Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities that have with communities that need.

Universal Health Services, Inc.
To provide superior quality healthcare services that: patients recommend to family and friends, physicians prefer for their parents, purchasers select for their clients, employees are proud of and investors seek for long-term returns.

Rock My Image
To create first-rate tools and systems needed to empower business owners to reach their goals by leveraging their unique brand and the power of the Internet.

These examples illustrate some different ways to tackle a mission statement but they all clearly provide some direction on what the intended purpose is of the organization and how the organization aims to achieve it.

How to Develop an Inspired Mission:

To develop an inspired mission you should look back to your vision statement and reflect on the bigger picture of what you are aiming to accomplish then think of how your organization aims to make this happen.

Here’s another simple example of a vision and mission for a nonprofit organization that helps the under served. The nonprofit’s bold vision may be “A world without poverty.” That is the bigger picture of what they are trying to serve. Their inspired mission, consequently, may be “Providing jobs for the homeless and unemployed.” This is how they go about accomplishing the bigger vision. Now it would be recommended to add a bit more verbiage to make the mission statement a bit more inspirational and once you’ve developed it, share it with the world. Let the world now who you are and what your about.

Great post with more mission statements »

What is your Inspired Mission? Do your employees, team members and affiliates know it?

Business of Being a Brand Guide

Business tip define a bold vision

Business Success Tip – Define a BOLD Vision

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In my last post, I suggested defining a Clear Objective, the main thing you’re looking to accomplish, prior to beginning a business. This ensures you are actually planning to achieve the accomplishment that is most important to you when building a business. Once you have a clear objective defined, you should next define your BOLD Vision. In my book Amplify Your Business, I identify the purpose and benefits of a vision statement and why I encourage you to make it bold.

What is a Vision Statement?

A vision statement is a declaration of an organization’s objectives intended to guide its internal decision-making. It is the picture of what you are aiming to build, how it will look and operate. It’s the big picture of what you’re aiming to accomplish with your business. It’s not what you are trying to physically build, or how many offices you have, or what you will be doing for business but the end result that you are trying to achieve in the business.

Examples of a Vision Statement:

  • Spreading Optimism – Life Is Good
  • Create a Better Everyday Life for People – Ikea
  • Ignite (your) Message (to) Amplify (business) Growth (and achieve) Excellence – Rock My Image
  • World Abundance through Business Re-Education – Action Coach
  • Best service, Best selection – Zappos

What are the Main Benefits of a Vision Statement?

The main benefits of a Vision Statement include:

  • Defining where you are going and what you’re trying to achieve with the business.
  • Being a guide to help you make decisions.
  • Inspiring participants in the business on a deeper level by letting them know what you stand for and why you’re in business.
  • Provides a larger focus and purpose for your overall actions.
  • Draws in the powers of the law of attraction and visualization.

There are many benefits but having the overall focus of what you are aiming to build is very powerful. Imagine if you were trying to build a building and you didn’t take time to envision it before starting to build it… How do you think it would look? Probably a bit awkward if it was even stable. Some of the best and most successful companies started out with a clear vision of what they were aiming to achieve. Sure it may change through time but it’s better to have a strong idea and alter it versus having no clear idea at all.

How to Develop a BOLD Vision?

To develop a BOLD Vision you need to think beyond a typical vision statement. I still recommend that you define a vision statement but ask you to develop a BOLD Vision that stretches your imagination and provides clarity to the business that you aspire to build. When you envision a dream with clarity and focus you give it power and start to bring it into fruition. A BOLD Vision should inspire you, excite you and give you energy. To develop a BOLD Vision you must take time to write out your vision statement and then write out the BOLD Vision of what that looks like in a visualized form.

When I started my first company, I totally missed this step. I wanted to be a freelance web designer and that’s just what I did. It wasn’t all that grand and didn’t have a large impact but that is because I never really planned for it.

Now my personal BOLD Vision is to Inspire the World to Thrive by traveling around the world, connecting with like minded individuals and inspiring and empowering people to utilize their inner gifts and thrive in life. I continue to visualize what that looks like in my life and how it impacts others in the world. This gives me fuel and power to bring it into fruition.

Great post with more Vision examples

Do you have a BOLD Vision defined? If so what is it and how are you achieving it?

Personal Brand Checklist