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Personal Branding

Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

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In this article Kenny Harper demonstrates the value of having a branded email address as well as the ramifications if you don’t.

Establish Credibility

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

Lack of a Branded Email Address Puts Up an Orange Flag

When I see somebody has a domain or email address that’s not branded, I start scratching my head and wonder how long they’ve been in business. Most businesses that I’ve seen have branded email addresses. When I see someone that doesn’t have a branded email address it puts up an orange flag. Don’t put orange flags up for your prospects or your customers, market yourself professionally, let that email brand you even further.

Making It Easy

Have an email address that includes your company name or your brand name. It’s easy to do, you can have it forwarded to your other email addresses and if you really just want to use your other email addresses you can do that for you communications. I suggest finding a way to use google apps or Microsoft to correspond with your branded email address. I personally use google apps for business, now called G sweet which lets me use my branded email address using gmail’s platform.

Take Action

If you haven’t already done this and you have an @gmail, @yahoo etc., make sure you take the time and energy to really put your best foot forward by getting a branded email address. Go ahead and do this today!

 

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tip to elevate your personal brand- define your benchmarks

Tip To Elevate Your Personal Brand- Define Your Benchmarks

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Today Kenny Harper illustrates the link between achieving success according to your own standard and determining a benchmark who has already reached that point. He provides you with questions to ask yourself when studying your benchmark and explains how to emulate without copying them.

The Importance Of Finding A Benchmark According To YOUR Vision Of Success

Defining a brand benchmark is very important. First off what is a benchmark? A benchmark is something that you can look up to and measure yourself against. You want to see what people are doing that is excellent, great and is achieving results. When you model success you can become successful and that’s what most people are striving to achieve. It’s not money that we ultimately want, money can buy freedom but money can’t buy happiness.

We aim to be successful not just in the money that we create or achieving a certain status, we aim to be successful by creating the lifestyle that we’ve envisioned, by being fulfilled and providing value. That’s the important part. We want to model people who are successful in OUR eyes if we’re striving to achieve similar results. We don’t want to look only at people that have a lot of money because they might not be the right benchmarks. We want to find people who are in our particular industry, share our values or are doing something that we really gravitate towards, something in which we can see ourselves doing something very similar. We want to find that benchmark and study what they’re doing.

Questions To Ask Yourself When Studying Your Benchmark:

  • How do they portray themselves?
  • What content do they put out there?
  • How do they serve people?
  • What makes them different?

The Difference Between Emulating and Copying Your Benchmark

What you want to do here is study different benchmarks, you want to define the benchmarks that are for you and will help you towards your bold vision. You want to learn from them but not to copy them, you can emulate but you don’t want to copy. Copying is just taking what somebody else does and making a generic version of it, that’s not how you’ll become successful. You’re welcome to use some of the good things that others are doing but make it your own. Be original, be genuine, be yourself. When you do that with the right intent and are providing value consistently while continuing to strive towards achieving your bold vision, you will claim your stage as a rock star professional!

Take Action

So what are you going to do next? Define your benchmarks of course! What are some benchmarks that really inspire you? Who are some people in your industry that have values or operate in a manner that you really appreciate? Feel free to share them I’d love to hear what you have to say!

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critical step of personal branding - defining a bold vision

Critical Step Of Personal Branding- Defining Bold Vision

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In this article Kenny Harper demonstrates how defining your Bold Vision is key to elevating your personal brand. He enforces the importance of clarity in specific areas, reveals a common factor that all icons have and leaves you with 8 questions to ask yourself while going through the process.

 Elevate Your Personal Brand By Dreaming Big & Defining Your Bold Vision

 The first important step to elevate your personal brand allowing you to step into your greatness is to really identify and define YOUR BOLD VISION. They say whatever you dream you can conceive and that you really need to dream big and reach for the stars. Well that’s true in life, in your personal brand and in the business world; it’s true for just about everything. If you want to achieve greatness you’ve gotta dream big and you’ve got to take bold action.

 That’s what having a bold vision is all about. A lot of people in business or even in the influencer space look to see what others are doing and they fall low-suit. However just because other people are doing something doesn’t mean that you need to. It may not fit your goals, your desires or your personality. What I recommend is to begin by defining your bold vision, what do you want your life to be like? Really understand and have clarity of what that is.

 4 Areas That Need To Be Clear:

  1. Who you are
  2. What you’re about
  3. The purpose you serve
  4. The bold vision of what you’re trying to achieve

 When these are determined with clarity then every action that you take in your business or in defining your personal brand can work towards achieving your bold vision. If it’s not working towards your vision then it may be working against it and that’s not what we want.

 8 Questions To Ask Yourself When Defining Your Bold Vision:

  1. What is the bold vision of what you’re trying to create?
  2. How do you want to be perceived?
  3. What are your skills?
  4. What are your talents?
  5. What do you like, what don’t you like?
  6. How much money are you looking to make?
  7. What service are you aiming to provide?
  8. How will you provide value to people?

 Identifying these things is IMPORTANT and CRITICAL if you really want to produce whatever it is you’re trying to build.

 Take Action

Start with identifying what your bold vision is and what are you trying to achieve, and make sure to DREAM BIG! If you want to achieve greatness, to achieve things that are massive and be the rock star professional in YOUR industry you need to think big.

 The Determining Factor: What All Icons Have In Common

 All of the successful rock stars, athletes, and celebrities didn’t get to being who they are just by waking up and becoming the celebrity entity in which you think of them. They were born a person like everyone else but these people had a dream. They had a vision, communicated it and found people to help bring that vision to life. Any icon in the world didn’t become an icon by themselves. It took a team of people to make it happen and to believe in the vision of what they were trying to create. So start defining your bold vision today and begin claiming your stage as a rock star professional in life!

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Defining a message for your personal brand

Defining A Message For Your Personal Brand

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In this article Kenny harper discusses the difference between your brand message and brand voice. He gives you an example of a brand message and provides insight on how to align your brand message to your strengths.

 Your Brand Message Differs From Your Brand Voice

 Your brand message is really important. While your voice is going to be how you’re saying what you’re saying, your message is essentially the ideas and essence of what is in your mind, and your beliefs and values that you want to portray to other people. Ultimately you want to share what’s in your mind, convey it with passion and let it resonate with others.

 By doing this consistently you’re going to attract people that share those similar likes and beliefs, it’s the law of attraction coming into play. BUT you need to know clearly what your message is and communicate it with conviction.

 My Brand Message As An Example

 If you tune into my frequency you know my message, I believe that everyone has unique gifts. I feel that if everyone follows their true passions they’re going to be better off than if they’re just going through the motions. I also believe that rather than focusing on getting as much as you can for yourself, you should aim to serve a higher purpose. You should aim to provide value for more people. When you give to and serve more people, you’ll naturally attract more opportunities yourself, that’s how it works.

 So for people who want to thrive in life, I encourage you to use your unique gifts, follow your true passion and serve a higher purpose. Regarding the professionals with the attitude, the expertise and the drive who really want to prosper in life and be seen as the experts in their industry; I want to connect with them because that’s what I do. I help people become rock star professionals in their industry.

 My Strengths Corresponding to My Message

 I have a lot of background and insights as well as the spirit and guidance that can help people make better decisions, to have a bolder vision and achieve better results. I always tell people that right now you’re in the performance of your lifetime it’s called YOUR LIFE! Go all-in! Claim your stage in life and make it count. That is the message I want to communicate.

 Take Action

 Determine the message that you aim to share. Personally I want to inspire people who have an abundant mindset, want to achieve big things and who want to be thought leaders all while serving others. What do you desire to share with people, what’s your brand message?

 I’d love to hear, feel free to comment or share it with me on Facebook. You can go to facebook.com/kenny.harper.rocks, I’d love to hear your brand message and I’d love to amplify it for you. Thank you very much for sharing!

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Personal Brand Personalities & Why They Are Important

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In this Article Kenny Harper talks about how to relate to your audience through brand personality. Kenny provides you with advice to help you determine IF your brand has a personality and steps you can take to help cultivate and best leverage your brand personality.

 Another Aspect of Your Brand

 All brands have a voice and a message but it is important to note that your brand also has a personality or a lack of it.

 Questions to Ask Yourself Regarding Your Brand’s Personality

  • Does your brand have a personality?
  • Is it fun?
  • Is it interesting?
  • Is it easy to say yes to?
  • Does it attract people?
  • Does it get people wanting to take action or wanting to share it with others?
  • Does it excite?
  • Does it entice people to be involved with your personal brand?

 This is what you’re aiming to do.

 You Can Keep It More Professional

 Now you may not want to have a brand that’s flashy fun and exciting, it’s fine, you may want to do something that’s more reserved and of a more serious tone, more elegant. You can do that. Choose whatever best reflects you, the people you aim to connect with and the vision that you’re ultimately trying to achieve.

 How to Evaluate then Determine the Next Steps in Refining Your Brand’s Personality

 It’s important to know that your brand has a personality or a lack of it. What are the things that you’re doing to add more to and enhance your brand’s personality so that it gets noticed and celebrated, encouraging people to share it.

 It takes a little bit of thinking but if you look at your brand as a whole, at the things representing it and the experience that people have when they interact with it, you can then begin to start taking different actions to enhance and tweak your brand. This allows you to get the ultimate response that you want, which is people to engage with, to understand and to value your brand. This will call and attract new people and opportunities to your brand, allowing you to provide value and to serve them.

 Take Action

 From here take a moment to look at your brand’s personality. If you haven’t already find me on LinkedIn, I’d love to connect with you. I’d like to learn a little bit more about the brand that you’re building for yourself if you have a business or even if you’re just getting started.

 If you have any questions feel free to comment them in, I’m glad to answer questions or if you have comments I’d love to hear them as well. Thanks for your time and i’ll catch you on the next free run!

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Introduction to Personal Branding

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Meet Kenny Harper

52 Strategies to Leverage Personal Branding

 This article provides a little information about me, my credentials, the services I provide and the overview of what I am trying to accomplish. Check it out to see if we are on the same wavelength!

 Get To Know Me

 Kenny Harper here and I’d like to thank you for checking out my frequency. In this series I’m going to be sharing with you 52 ways you can elevate your personal brand and raise your status to be the rockstar professional in your industry. If you don’t know who I am, my name is Kenny Harper and I am an author, speaker and coach to help people in the business community elevate their personal status and be seen as rockstar professionals in their industry.

 I’m partner and co-founder of the authority marketing agency Rock My Image, you can learn more at http://rockmyimage.com. I’m also the co-author of the book Amplify Your Business the Rockstar Professional’s Guide to Marketing Success. It’s our best-selling book, we’ve had a lot of people give us great feedback about the insights it provides by helping people claim their stage and really thrive in their business and in their life. If you’d like to learn more about me you’re welcome to visit kennyharper.rocks I have some free giveaways on my website.

 What Are You Looking For?

 If you’re just looking to connect with other thought leaders and influencers, people that are out there making a difference, helping to serve and provide value, that is what I’m looking to do. I’m looking to share the insights that i’ve gained through my years of experience and to help people that have the passion, the attitude, the expertise and drive to really thrive in life. So, without further ado thanks for checking out the blogs.

 Take Action

 If you haven’t visited me on Facebook you can go to facebook.com/kenny.harper.rocks I appreciate any likes, comments and support. I’m also looking for other rockstar professionals out there that are doing their own thing and are thought leaders in their industry, so if you’re a thought leader, if you’re a rockstar professional I’d love to hear from you. Drop me a line I’d love to connect!

Thank you & rock on!

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Top 10 Personal Branding Strategies for Realtors

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Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

In this article I will share with you the top strategies to implement to help give you the edge to amplify your business.

When the market is hot, the competition increases. When you aim to be the leader in your industry and have the best clients and opportunities come to you, you need to give people a reason why.

The leaders of any industry know important it is to have a strong personal brand. A personal brand communicates who you are, what you do and what makes you unique. It should also communicate why you are different and better than your competitors. When you are perceived as the same as everybody else, you become a commodity. When you differentiate yourself, provide value and consistently stay connected with prospects you are on your way to success.

There are many realtors leveraging personal brands to attract their ideal clients in their market. While most realtors who leverage their personal brands may not be regular household names they are in the top percentage of successful realtors and known in their industry.

Top 10 Personal Branding Strategies for Realtors

There are many different strategies and tactics to implement when it comes to personal branding. Below are the top 10 strategies I recommend for real estate agents to get rapid results.

  1. Secure your own domain name with your name.
    This helps differentiate you from the start and positions you as an authority in your industry.
  2. Ensure you have a branded e-mail address.
    Using a generic email address like @gmail.com or @yahoo.com screams amateur. Either use your company’s branded email address like @mycompany.com or your personal email address like @yourname.com.
  3. Identify your ideal customer.
    Knowing your ideal customer is vital to producing your personal brand and attracting the right audience. By nature you can’t be the best real estate agent for everybody. People have different preferences on who they choose to work with. When you know your target audience and they are clearly defined with demographics & psychographics, you can create messaging and content that communicates directly to them, their desires and challenges. It may be tempting to try to serve more people, but keep in mind when you aim to serve everybody, in many cases you end up serving nobody. You must pick a lane.
  4. Invest in professional photos that show your personality.
    Most realtors do a good job with getting pretty decent headshots. However go a step further and get some photos that show your personality. Get some photos taken that show off a bit of what makes you different. If you’re fun and energetic, look fun and energetic. If you’re more serious and low key, ensure your photo portray your personality. Consider wearing with colors that typically represent you or your brand. If you have red and blue in your company or personal brand, try wearing matching colors. Imagine if your picture were in a group along with twenty five other realtors. What about your photo would grab someones attention? TIP: There is no need to go extreme, aim to be natural and authentic.
  5. Develop your own website.
    Your company may provide you with a decent web page or even a nice website branded under the company. However I recommend investing in having your own website developed that better communicates who you are, your personality and values. Remember people choose to do business with you because of who you are… so let them know who you are.
  6. Produce promotional video.
    Video is the second best thing to being with you in person. A welcome video can give people who stumble across your website or social media accounts an idea of the type of person you are. Keep in mind, this is not a sales video, it is a video to let people know more about you. You can also create more videos that provide value to your target audience and their particular needs.
  7. Create a lead generation asset.
    Many people may search around for quite some time before deciding to move forward with an action such as buying or selling a home. By creating a valuable asset such as a special training video, webinar or a PDF download that people can view when they provide their e-mail address, you establish thought leadership and at the same time acquire their contact information to continue the relationship. In many cases, if someone doesn’t provide their contact information, you may not have the opportunity to connect with them or serve them in the future.
  8. Be active on social media.
    Social media can be a huge time waster if it is not leveraged properly. Social media is not an advertising tool. If you use it for sales only and you will turn people away. Social media is for being social and providing value. Be present on social media by sharing your insights and information that may be of value to your target audience. People may not always take action such as like or share the post, but a percentage of people will or at the very least see it. Through time by keeping top of mind and consistently providing value, you may earn business.
  9. Follow up with all prospects.
    The biggest mistake I’ve seen most realtors make is that they are only focused on an immediate sale. They may connect with someone and if the contact is not ready to purchase or sell a home, the realty agent moves on to find the next person. This is a big mistake. Rockstar realtors know the importance of staying in contact with their audience to develop and nurture relationships and earn business through time.
  10. Write a book.
    A book establishes you as a thought leader and is a great way to provide value to your perspective clients. When writing a book it is important to provide value to your target audience. People tend to keep books of value so it’s also a great way to stay top of mind while at the same time elevating your status. Keep in mind that for marketing purposes, it would be best to simply give a copy of your book to prospective clients. The goal here isn’t book sales, it’s to provide value and earn trust.

These are initial tips to apply to leverage your personal brand and begin amplifying your realty business. Now that you have some ideas, get to action and make it happen.

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Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

By | Marketing, Personal Branding, Resources, Rockstar Entrepreneur | No Comments

For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Amplify Your Business - A Rockstar Professional's Guide to Marketing Success
Free Personal Brand Guide Download

Free Personal Brand Guide Download

By | Authority Marketing, Marketing, Personal Branding, Resources | No Comments

Awesome! Glad you are here at this page in this moment.

Please fill out the form with your contact information to receive your free copy of Rock My Image’s Personal Brand Guide.

Thanks for your support!

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Business Expert Forum and Free Book Sample

Thought Leaders – Harvard Faculty Club – Business Expert Forum Book Sample

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Thanks for your interest in Thought Leaders.

Please fill in your contact information and you will receive an e-mail with free chapters of Thought Leaders – Harvard Faculty Club’s Business Expert Forum.

Thanks again for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Thought Leaders - Business Expert Forum - Harvard Faculty Club