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Personal Branding

Kenny Harper Coaching & Consulting Clients

Top 10 Personal Branding Strategies for Realtors

By | Personal Branding | No Comments

Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

In this article I will share with you the top strategies to implement to help give you the edge to amplify your business.

When the market is hot, the competition increases. When you aim to be the leader in your industry and have the best clients and opportunities come to you, you need to give people a reason why.

The leaders of any industry know important it is to have a strong personal brand. A personal brand communicates who you are, what you do and what makes you unique. It should also communicate why you are different and better than your competitors. When you are perceived as the same as everybody else, you become a commodity. When you differentiate yourself, provide value and consistently stay connected with prospects you are on your way to success.

There are many realtors leveraging personal brands to attract their ideal clients in their market. While most realtors who leverage their personal brands may not be regular household names they are in the top percentage of successful realtors and known in their industry.

Top 10 Personal Branding Strategies for Realtors

There are many different strategies and tactics to implement when it comes to personal branding. Below are the top 10 strategies I recommend for real estate agents to get rapid results.

  1. Secure your own domain name with your name.
    This helps differentiate you from the start and positions you as an authority in your industry.
  2. Ensure you have a branded e-mail address.
    Using a generic email address like @gmail.com or @yahoo.com screams amateur. Either use your company’s branded email address like @mycompany.com or your personal email address like @yourname.com.
  3. Identify your ideal customer.
    Knowing your ideal customer is vital to producing your personal brand and attracting the right audience. By nature you can’t be the best real estate agent for everybody. People have different preferences on who they choose to work with. When you know your target audience and they are clearly defined with demographics & psychographics, you can create messaging and content that communicates directly to them, their desires and challenges. It may be tempting to try to serve more people, but keep in mind when you aim to serve everybody, in many cases you end up serving nobody. You must pick a lane.
  4. Invest in professional photos that show your personality.
    Most realtors do a good job with getting pretty decent headshots. However go a step further and get some photos that show your personality. Get some photos taken that show off a bit of what makes you different. If you’re fun and energetic, look fun and energetic. If you’re more serious and low key, ensure your photo portray your personality. Consider wearing with colors that typically represent you or your brand. If you have red and blue in your company or personal brand, try wearing matching colors. Imagine if your picture were in a group along with twenty five other realtors. What about your photo would grab someones attention? TIP: There is no need to go extreme, aim to be natural and authentic.
  5. Develop your own website.
    Your company may provide you with a decent web page or even a nice website branded under the company. However I recommend investing in having your own website developed that better communicates who you are, your personality and values. Remember people choose to do business with you because of who you are… so let them know who you are.
  6. Produce promotional video.
    Video is the second best thing to being with you in person. A welcome video can give people who stumble across your website or social media accounts an idea of the type of person you are. Keep in mind, this is not a sales video, it is a video to let people know more about you. You can also create more videos that provide value to your target audience and their particular needs.
  7. Create a lead generation asset.
    Many people may search around for quite some time before deciding to move forward with an action such as buying or selling a home. By creating a valuable asset such as a special training video, webinar or a PDF download that people can view when they provide their e-mail address, you establish thought leadership and at the same time acquire their contact information to continue the relationship. In many cases, if someone doesn’t provide their contact information, you may not have the opportunity to connect with them or serve them in the future.
  8. Be active on social media.
    Social media can be a huge time waster if it is not leveraged properly. Social media is not an advertising tool. If you use it for sales only and you will turn people away. Social media is for being social and providing value. Be present on social media by sharing your insights and information that may be of value to your target audience. People may not always take action such as like or share the post, but a percentage of people will or at the very least see it. Through time by keeping top of mind and consistently providing value, you may earn business.
  9. Follow up with all prospects.
    The biggest mistake I’ve seen most realtors make is that they are only focused on an immediate sale. They may connect with someone and if the contact is not ready to purchase or sell a home, the realty agent moves on to find the next person. This is a big mistake. Rockstar realtors know the importance of staying in contact with their audience to develop and nurture relationships and earn business through time.
  10. Write a book.
    A book establishes you as a thought leader and is a great way to provide value to your perspective clients. When writing a book it is important to provide value to your target audience. People tend to keep books of value so it’s also a great way to stay top of mind while at the same time elevating your status. Keep in mind that for marketing purposes, it would be best to simply give a copy of your book to prospective clients. The goal here isn’t book sales, it’s to provide value and earn trust.

These are initial tips to apply to leverage your personal brand and begin amplifying your realty business. Now that you have some ideas, get to action and make it happen.

For more tips, resources and valuable online trainings be sure to sign up for my email list.

 

Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

By | Marketing, Personal Branding, Resources, Rockstar Entrepreneur | No Comments

For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Amplify Your Business - A Rockstar Professional's Guide to Marketing Success
Free Personal Brand Guide Download

Free Personal Brand Guide Download

By | Authority Marketing, Marketing, Personal Branding, Resources | No Comments

Awesome! Glad you are here at this page in this moment.

Please fill out the form with your contact information to receive your free copy of Rock My Image’s Personal Brand Guide.

Thanks for your support!

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Business Expert Forum and Free Book Sample

Thought Leaders – Harvard Faculty Club – Business Expert Forum Book Sample

By | Authority Marketing, Personal Branding, Resources | No Comments

Thanks for your interest in Thought Leaders.

Please fill in your contact information and you will receive an e-mail with free chapters of Thought Leaders – Harvard Faculty Club’s Business Expert Forum.

Thanks again for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Thought Leaders - Business Expert Forum - Harvard Faculty Club
Podcast for entrepreneurial success

Podcast for Entrepreneurial Success

By | Growth & Development, Marketing, Personal Branding | No Comments

Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.

The podcast aims to feature inspiration and insights with actions and clear direction in each session.

Listen On Sound Cloud »

Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:

  • Mindset / Mind Power (for entrepreneurs)
  • Personal Branding
  • Marketing
  • Sales
  • Business Growth
  • Entrepreneurship

Typical sessions may last 10 – 15 minutes and flow as follows:

  • Introduction of Guest
  • Introduction of Topic / Objective
  • Presentation of Topic
  • General Discussion About Topic / Questions
  • Call to Action
  • Sign Off

Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.

Grab this free sales funnel guide

Understand your reasoned motivation

Entrepreneur Success Tips – Understand Your Reasoned Motivation

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

Motivation is that force, or energy, that drives you and your business forward. Owning a business is rewarding but also challenging. During the challenging times, you will want to reflect on what we call your Reasoned Motivation or your why to stay motivated and keep your eyes on the prize. In my book Amplify Your Business, we cover this topic is the last of four items you should aim to address in Level 0 of marketing. After you’ve defined your Clear Objective, Bold Vision, and Inspired Mission you should take time to understand your Reasoned Motivation.

The Importance of Understanding the Why You Do What You Do:

Why you do something is really important both to you and your potential customers.

If you communicate you are building a business solely “To make a lot of money” then that will not inspire many people to join your cause. Even worse it won’t really inspire you when times are tough because money alone can not buy happiness. There are countless numbers of unhappy rich people to prove my point.

If you communicate you are building a business with an intent to “Empower professionals in your community to reach their full potential” you will inspire others to join your cause, you can feel fulfilled with your efforts and you can still make a lot of money in the process.

The Why you define and communicate is very important.

The Need for Two Reasoned Motivations

There may be a need to define two Reasoned Motivations, one for you personally and one for your business.

Your personal Why you do what you do depends on you and your needs. Why are you doing what you do? It may tie right back in to your Clear Objective of what you’re ultimately trying to achieve.

My Clear Objective is to create a profitable business that utilizes talents, to inspire and empower others while providing me freedom in life to enjoy it. My Why is that I enjoy seeing others grow and succeed and I want to set a great example for my two boys. In my case my Personal Why aligns with my Business Why. This is because my Personal Why includes offering value to the people I serve. I genuinely do what I do for the sake of providing values to others. This may be great for entrepreneurs who share similar values of helping making a difference in other’s lives.

In another example let’s say that your Personal Why is “to own a lot of property and high end material possessions” because that is how you best feel fulfilled. This may inspiring to you but may be a disconnect with your business because it doesn’t express why your business is doing what it does that will benefit others. Communicating that you want to own more things to potential customers won’t earn any brownie points. In this case there is a need to define a Business Why. If your business developed software applications, the Why may be “to provide simple, effective solutions to save people time and increase efficiency”. This Why clearly defines a better understanding to your customers and how it benefits them. For a merchant your Why may be to “Help people save money and live better lives”. When people understand your business’s primary intent is to offer value to them then they will be much more likely to support it or do business with it.

Leveraging Your Business’s Why for Marketing Your Business

Ultimately this exercise in defining your Whys are to inspire you and your customers. Hubspot provided this great example of marketing copy for a content rich download.

Look at the following examples below:

“Check out our new ebook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.”

OR

“In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new ebook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social Media.”

The second paragraph proved to gets people to take more action. This because it leads with the Why answering the question Why should I care about this. People need to either care about what you do, why you do it or how you can help them in some way, if you don’t communicate one of these you are going to miss the chance to earn their business.

Understand your Reasoned Motivation why you do what you do to keep you motivated and inspired and communicate your business’s why to let potential customers know why they should care. If they happen to be the same, great, if not take the time to write them out.

What Is Your Reasoned Motivation? Is it the same for your Business?

Personal Brand Checklist

Developing an inspired mission

Entrepreneur Success Tips – Developing an Inspired Mission

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

In my last post I wrote about developing a BOLD Vision, the bigger picture of what you are aiming to achieve with your business with clarity and power. Once you’ve defined your vision you can define your Inspired Mission. In my book Amplify Your Business, I discussed the importance and benefits of defining a mission.

What is an Inspired Mission?

Your mission statement should guide the actions of your company, spell out its overall goal, provide a clear path, and facilitate smart business decisions. The mission provides the framework or context within which the company’s strategies are formulated. It signals what your business is all about to your customers, employees, suppliers, and the community. A mission statement is a tool that can be as important as your business plan.

An Inspired Mission takes the mission statement one step forward. Some companies breeze by the mission statement and write out a general mission statement to check it off the things to do list, however they are missing the full impact of what a mission statement can do. An inspired mission should inspire your leadership, your team, your clients and yourself. If it is lukewarm, that won’t provide much power. Take the time to write a mission statement that is aimed to inspire.

Examples of Inspired Mission Statements:

Patagonia’s Mission Statement
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

American Express
To be the world’s most respected service brand. To do this, we have established a culture that supports our team members, so they can provide exceptional service to our customers.

Cradles to Crayons
Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities that have with communities that need.

Universal Health Services, Inc.
To provide superior quality healthcare services that: patients recommend to family and friends, physicians prefer for their parents, purchasers select for their clients, employees are proud of and investors seek for long-term returns.

Rock My Image
To create first-rate tools and systems needed to empower business owners to reach their goals by leveraging their unique brand and the power of the Internet.

These examples illustrate some different ways to tackle a mission statement but they all clearly provide some direction on what the intended purpose is of the organization and how the organization aims to achieve it.

How to Develop an Inspired Mission:

To develop an inspired mission you should look back to your vision statement and reflect on the bigger picture of what you are aiming to accomplish then think of how your organization aims to make this happen.

Here’s another simple example of a vision and mission for a nonprofit organization that helps the under served. The nonprofit’s bold vision may be “A world without poverty.” That is the bigger picture of what they are trying to serve. Their inspired mission, consequently, may be “Providing jobs for the homeless and unemployed.” This is how they go about accomplishing the bigger vision. Now it would be recommended to add a bit more verbiage to make the mission statement a bit more inspirational and once you’ve developed it, share it with the world. Let the world now who you are and what your about.

Great post with more mission statements »

What is your Inspired Mission? Do your employees, team members and affiliates know it?

Business of Being a Brand Guide

Business tip define a bold vision

Business Success Tip – Define a BOLD Vision

By | Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

In my last post, I suggested defining a Clear Objective, the main thing you’re looking to accomplish, prior to beginning a business. This ensures you are actually planning to achieve the accomplishment that is most important to you when building a business. Once you have a clear objective defined, you should next define your BOLD Vision. In my book Amplify Your Business, I identify the purpose and benefits of a vision statement and why I encourage you to make it bold.

What is a Vision Statement?

A vision statement is a declaration of an organization’s objectives intended to guide its internal decision-making. It is the picture of what you are aiming to build, how it will look and operate. It’s the big picture of what you’re aiming to accomplish with your business. It’s not what you are trying to physically build, or how many offices you have, or what you will be doing for business but the end result that you are trying to achieve in the business.

Examples of a Vision Statement:

  • Spreading Optimism – Life Is Good
  • Create a Better Everyday Life for People – Ikea
  • Ignite (your) Message (to) Amplify (business) Growth (and achieve) Excellence – Rock My Image
  • World Abundance through Business Re-Education – Action Coach
  • Best service, Best selection – Zappos

What are the Main Benefits of a Vision Statement?

The main benefits of a Vision Statement include:

  • Defining where you are going and what you’re trying to achieve with the business.
  • Being a guide to help you make decisions.
  • Inspiring participants in the business on a deeper level by letting them know what you stand for and why you’re in business.
  • Provides a larger focus and purpose for your overall actions.
  • Draws in the powers of the law of attraction and visualization.

There are many benefits but having the overall focus of what you are aiming to build is very powerful. Imagine if you were trying to build a building and you didn’t take time to envision it before starting to build it… How do you think it would look? Probably a bit awkward if it was even stable. Some of the best and most successful companies started out with a clear vision of what they were aiming to achieve. Sure it may change through time but it’s better to have a strong idea and alter it versus having no clear idea at all.

How to Develop a BOLD Vision?

To develop a BOLD Vision you need to think beyond a typical vision statement. I still recommend that you define a vision statement but ask you to develop a BOLD Vision that stretches your imagination and provides clarity to the business that you aspire to build. When you envision a dream with clarity and focus you give it power and start to bring it into fruition. A BOLD Vision should inspire you, excite you and give you energy. To develop a BOLD Vision you must take time to write out your vision statement and then write out the BOLD Vision of what that looks like in a visualized form.

When I started my first company, I totally missed this step. I wanted to be a freelance web designer and that’s just what I did. It wasn’t all that grand and didn’t have a large impact but that is because I never really planned for it.

Now my personal BOLD Vision is to Inspire the World to Thrive by traveling around the world, connecting with like minded individuals and inspiring and empowering people to utilize their inner gifts and thrive in life. I continue to visualize what that looks like in my life and how it impacts others in the world. This gives me fuel and power to bring it into fruition.

Great post with more Vision examples

Do you have a BOLD Vision defined? If so what is it and how are you achieving it?

Personal Brand Checklist

Top ways to benefit from public speaking

Top Ways to Benefit from Public Speaking

By | Personal Branding, Rockstar Entrepreneur | No Comments

Top Ways to Benefit from Public Speaking

Speaking can offer value to you, your business and the people you serve. Public peaking is perhaps one of the most powerful ways to share ideas, inspire and influence others. There are many ways to benefit from public speaking including:

Overcoming Your Fears

Many people fear speaking and the best way to defeat a fear is to face it.

Building Your Confidence and Self Esteem

Public speaking develops personal growth which in turn produces greater confidence and higher self esteem.

Improve Critical Thinking Skills

When you take the time to research, write and refine your speech you are sharpening your critical thinking skills.

Improve Communication Skills

Communication is one of the most important skills you can develop in your life. It effects your relationships, your business and any encounters you make in life. By practicing your speaking skills and reflecting to improve, you can improve your communication skills which can have a great impact on many areas in your life.

Connect With More People

Public speaking engagements are a great place to meet more people. When you are a better communicator you will also have the opportunity to connect with people on a deeper level.

Gain Publicity

Public speaking will get your message in front of more people gaining you and your message attention while showcasing thought leadership.

Develop Authority

Depending on who you speak to, where you speak and what you talk about you can increase your authority in your industry. Aim to practice your message then aim to speak to people in esteemed places sharing your expertise in a field of knowledge. Being the expert speaker in front of a professional audience is an excellent way to raise your authority.

Enhance Your Personal Brand

Your personal brand should reflect who you are, what you are about and the purpose you serve. Communicating your ideas in front of people in an authentic manner can enhance your brand and build deeper connections with your audience.

Influence the World Around You

Public speaking is a powerful way to unite people under a common cause and motivate them to take action. The most influential people in history spoke to others to share their ideas.

What are you doing to improve your Public Speaking skills?

Personal Brand Checklist

 

claim my stage personal branding and authority marketing workshop

Claim My Stage – Personal Branding & Authority Marketing Workshop

By | Authority Marketing, Growth & Development, Personal Branding, Rockstar Entrepreneur | No Comments

What is Claim My Stage?

Claim My Stage is a signature Personal Branding & Authority Marketing Workshop developed by Rock My Image for entrepreneurs and rockstar professionals looking to build their personal brand as an industry expert, leverage their expertise into workshops or online classes, and/or share their knowledge as a speaker and/or author.

Claim My Stage is a fun, interactive and lively event to inspire & motivate you to claim your stage as a Rockstar Professional (RP)!

Attendees leave armed with the insight and tools they need to elevate their status as an industry expert and dominate their competition at marketing.

Why Claim My Stage?

My partners at Rock My Image and I believe that people should claim their stage in life. We believe people should aim to live the life they truly desire. In this modern world if you want to succeed as an entrepreneur you will have an advantage if you develop a strong personal brand that resonates your who you are, what you do and the goals you aim to achieve.

The Claim My Stage workshop highlights clear strategies towards improving your personal brand and actions to take to define and live a BOLD Vision.

Claim My Stage Workshop Reviews:

“You totally rocked the workshop yesterday. I was blown away! I learned so much and implemented so many new ideas.” – Marcia K.

“I am crystal clear about my “why”. I have been “blocked” with all of these things for months and now they just came out. How is that for a productive day? You really helped me. Thank you so much. Cheers!” – Debra D.

“Powerful presentation!” – Doug W.

Interested in Personal Branding or Authority Marketing and looking for more info?

Personal Brand Checklist