Category Archives: Marketing
Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.
The podcast aims to feature inspiration and insights with actions and clear direction in each session.
Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:
- Mindset / Mind Power (for entrepreneurs)
- Personal Branding
- Business Growth
Typical sessions may last 10 – 15 minutes and flow as follows:
- Introduction of Guest
- Introduction of Topic / Objective
- Presentation of Topic
- General Discussion About Topic / Questions
- Call to Action
- Sign Off
Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.
My partners and I at Rock My Image have spent the past several years developing a system that we could turn into a game changer product by empowering entrepreneurs to thrive in life using their unique gifts, following their passion and serving a bigger purpose. Following this system we’ve generated millions of dollars in revenue for our clients and now we are unleashing this system for aspiring rockstar professionals.
Rockstar Professionals are those business owners and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, while following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. At Rock My Image we encourage you to boldly follow your dream. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!
Our Ultimate Marketing & Sales blueprint falls right in line with our 3 part book series:
- Amplify Your Business
- Boost Your Business
- Rock Your Business
We are stoked to have developed this proven system and excited to be offering it to the masses.
Our Full System Goes Through 5 Key Stages:
- Setting the Stage
- Producing Your Brand
- Designing Your M.A.P.
- Amplifying Your Business
- Rocking Your Authority
Each stage targets a problem and delivers on a promise.
This speech is dedicated to the late Fred Williams III and was delivered to the Harvard Faculty Club‘s Business Expert Forum.
Claim Your Stage:
There are two types of people in the world, those who wander aimlessly and then the very, very, very small percentage that choose and commit to living a BOLD vision.
My first BOLD Vision
The first bold vision I set out to achieve was in music. I wanted to be a professional rock star. Who wouldn’t want to be a rock star with the flashing lights, the booming bass and the adoring fans?
I found a passion in music throughout my youth and I made some progress in my music career. I recorded and sold original music, met some of the biggest performers in rock-and-roll and played an official after party for a Metallica concert.
Despite loving music, I always kept one foot in the “safe zone”, going to school while working a job. I was never “all in”.
Encountering those who are are “All In”
While playing in bands I met a lot of interesting characters, including the musician who influenced me the most, a singer named Fred Williams III. He was a rock star personified. He talked the talk, he walked the walk and he even had our band name tattooed on his neck! Fred may have a tough exterior, but inside he was all heart.
I’ll never forget one of the things Fred told me that had a deep impact on me. We were backstage at the Hard Rock Cafe in Atlanta and I asked him “Fred, do you have a backup plan in case this whole music thing doesn’t work out?” He looked at me with his soulful green eyes and said, “Kenny, This is my dream and I am living it. I don’t need a backup plan.” Fred followed his dream with all of his heart. He was “all in”. I really admired that about him.
In the following years, life happened and Fred and I fell out of contact. A little over a year ago, out of the blue, Fred dropped me a line on Facebook suggesting that we get together to catch up. But I was too busy to even respond. A few months later, Fred popped up in my mind and I felt an urgency to reach out to him. So I contacted him on Facebook and said “Hey there Fred. Hope all is well. Life is keeping me busy. Let’s get together soon. You know, it’s a still life without you.” A Still Life Without You was one of the songs we recorded together in the studio. The next day I checked on Facebook to see if he replied but instead of seeing a reply, I saw a bunch of goodbyes.
Fred passed away that evening. Time had passed and I missed my opportunity to reconnect. That hurt.
Fred and I were the same age. This guy that I admired, that lived his passion was gone way too soon.
It took two weeks for the shock to even start to fade and then BAM it hit me! This was a wake up call. What I realized was that I still wasn’t living a bold vision. I still had one foot in the safe zone. Right then and there, I decided that wasn’t good enough for me. I once wanted to be a professional rock star, now I strive to be a rockstar professional in marketing, because that is what I do.
Deciding what your Passion & Purpose is and going “All In”
At that point, my partners and I at Rock My Image decided it was time to be “all in” and we set out on a mission to define our bold vision and we outlined the plan to becoming true rockstar professionals. We even wrote a book on it.
Now we help other driven professionals like us become the go-to experts in their industries.
Right now I’m going to share with you the three simple steps you need to take to get started:
- Define Your Bold Vision – Clearly define a vision that challenges you, energizes you and makes a difference in your life and the life of others.
- Craft Your Story – Identify what makes you unique and what value you, and you alone, can provide.
- Share Your Message with the World – Ensure you have a personal brand that clearly communicates who you are, what you’re about and the purpose you serve.
Right now you are in the performance of your lifetime, it’s called your life. Make it count.
What is your BOLD Vision? What will you commit Your Life to achieving?
In 2016, I attended my first NSA (National Speakers Association) event in Phoenix, Arizona. The NSA is a professional speakers’ organization that supports the pursuit of public speaking as a business. Rockstar Professional and international speaker, Pegine Echevarria, had recommend that my business partner, Jen DeVore, and I attend as we had shared with her our intent to take our message around the world to a larger audience. I’m glad we took her advice.
Quick re-cap of my experience at NSA’s Influence 2016:
I did not know what to expect when I attended. My fears were that I’d spend a couple grand and find myself in the same spot after the event minus the two grand investment. However I was delighted to have found my tribe. The NSA is full of speakers of all different backgrounds, experience levels and personalities that are welcoming, inspiring and encouraging. I made many amazing contacts, my professional perspective shifted and I developed relationships with people who shared a similar passion about getting their message out to the world. I highly recommend this organization to anybody looking to increase their influence or pursue a career in speaking.
Keep in mind, like anything else you get out what you put in, so if you’re not going to put in the effort, a membership alone won’t do anything for you. The same goes for other organizations. Go “all in” in order to leverage the membership to it’s full extent.
Who is the NSA for?
If you are a speaker or an aspiring Rockstar Professional looking to build your influence and authority in your industry, you may want to consider the NSA. They have the connections, tools, training and experience to help save you time and get better results in professional speaking.
How can the NSA help you or your business?
You can save a lot of time, energy and money buy learning from people who have already learned the steps to take to succeed in the profession. By reading their materials, watching their videos and connecting with their members you will elevate your business and reach new levels of success.
What about Toastmasters International?
If you’re familiar with my background than you know that I’m a Toastmasters advocate. Toastmasters helps people develop their communication and leadership skills and it is a great organization to learn the basics. When you’re ready to take the next step and become a paid professional speaker, the NSA gives you more insights focused on leveraging your speaking abilities for business and monetization.
Is an NSA Membership really worth the investment?
The National Speakers Association has many different levels of membership. They have a national membership and they also have local chapter membership as well as different levels depending on your experience. If you can’t earn a positive ROI in your investment through time, then you are honestly not trying. It is not hard to do if you focus and really apply yourself. Business professionals can increase the money they make and their business as well by rising their influence.
Tip: When considering investing in something, try thinking, “What is the cost of not investing?”.
How do I join the NSA?
Visit NSA.org and sign up to the level that best fits you. If there is a chapter close to your city, I highly recommend getting involved with it. Just make sure you’re ready to take the step and get involved. Again if you don’t commit to it, it won’t do anything for you. If you’re looking to improve your speaking skills but not yet ready to get involved with a speakers association, check out Toastmasters International, it’s great practice and less financial commitment.
Pics from NSA’s Influence 2016 in Phoenix, Arizona
Does the National Speakers Association sound like it could be your tribe? How would this help you achieve your BOLD Vision?
Think Like a Rock Star by Mack Collier shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars including: Taylor Swift, Johnny Cash and Lady Gaga. I recommend checking out this book. You can pick up a copy on Amazon.
Think Like a Rock Star is a great read and compliments Rock My Image’s book, Amplify Your Business. You may be wondering if this is where we came up with the Rockstar Professional concept. To be clear, RMI was already going down the rock-n-roll road when we discovered this book as well as many other books, products and speakers that use the rock theme. RMI was initially inspired by a song called Rock Star Baby from one of my old bands.
Review of Think Like a Rock Star
Think Like a Rock Star’s main idea is that you should aim to cultivate and engage fans versus simply acquiring and serving customers. Fans become fans because they actually like and relate to the artist that they follow. Companies can do this but they must be willing to take some risks and speak directly to their audience with a clear message that connects with them rather than trying to please everybody. Brands such as Macintosh, Harley Davidson, Red-Bull or Armani have created brands that have produced fans and communities. Fans that are engaged can become promoters, advocates and in some cases evangelists for the brands they like. Companies can utilize this to it’s advantage but they must go about it the right way.
Part 1) The Four Reasons Rock Stars have Fans and Your Company has Customers
- Rock Stars are fans themselves
- Rock Stars look for ways to shift control to their fans
- Rock Stars find the bigger idea behind the music they create
- Rock Stars embrace and empower their fans
Part 2) Understanding and connecting with your fans
Doesn’t it make sense to understand who your fans are and what they want. Companies forget the basics sometimes and are more concerned about sales. Rock Stars know that if you create fans, sales will follow.
Part 3) Building a Fan-Centric Company
Knowing the information is one thing but infusing the ideas in your company is another. This section gives strategies for how you can practically incorporate these concepts and the strategies to do it.
Overall I found the book insightful and refreshing. I really enjoyed the back stories of the different performers and the peak behind the scenes of some companies that have used influencer marketing or brand evangelists. At Rock My Image we totally subscribe to this logic of creating fans. We believe people should live their values, follow their passion and attract others through their message. Do this the right way and people are attracted to you because of the value you provide. Engage with them, show them true appreciation and you can create fans.
A Professional Rock Star is a famous musician or performer. A Rockstar Professional is a business owner or entrepreneur that has the right attitude, expertise and drive to live their bold vision.
What are some actions you take in order to cultivate Fans?
On Your Mark is an easy read and a great outline for those looking to write their own book or work through the book writing process.
Rock My Image has released our first book, Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success Volume 1 with practical actionable items to increase an entrepreneurs chance of succeeding in their business.