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Inspiration and Insights

Rockstar Professionals

Amplify Your Communication Skills – Public Speaking Workshop

By | My Journey | No Comments

Communication is the most valuable skill you can ever develop as it affects every facet in your life. By attending this one-time only public speaking workshop you will gain great insights to elevate your communication skills and effectively spread your message to your audience.

Award-winning speaker, author and coach Kenny​ ​Harper​ will lead this interactive, educational session on the core competencies of public speaking. Kenny has delivered powerful workshops empowering business owners around the country and on Wednesday,​ ​October​ ​4th​, he will be presenting a special one-time-only Public Speaking Workshop for The​ ​Non-Profit​ ​Center​ ​of​ ​Northeast​ ​Florida​.

Effective communicators can make a huge impact on the world. Communicators like Martin​ ​Luther​ ​King and Mahatma​ ​Ghandi​ have altered history while others like Oprah​ ​Winfrey​ or Tony​ ​Robbins​ are shaping today and the future. By improving your communication skills, you are elevating your influence in the world.

Attendees of this workshop will walk away with powerful insights and tips they can implement when asked to speak on behalf of their nonprofit organization.

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Kenny Harper Mastermind

When​ ​you​ ​attend​ ​this​ ​workshop​ ​you​ ​will​ ​gain:

  • The Core Elements to Public Speaking
  • 3 Powerful Strategies to Keep Your Audience Engaged
  • Techniques to Make Your Presentation Memorable
  • How To Leverage Your Energy for a Better Delivery
  • Keys to Elevate Your Message

Attendees​ ​will​ ​also​ ​receive:

  • A Presentation Blueprint for Crafting Impactful Speeches
  • A Copy of Power​ ​Speaking​ Audio Training
  • A Speak-Your-Book​ Quickstart Guide & Checklist
Business Growth Speaker

Do not miss out on this great opportunity to Amplify Your Communication Skills!

Get​ ​your​ ​ticket​ ​today​ ​by​ ​registering online.

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Tips for selecting colors for your personal brand

Tips For Selecting Colors For Your Personal Brand

By | Personal Branding | No Comments

In this article Kenny Harper explains the significance of choosing brand colors that represent the messages you are trying to convey. He reviews the meaning and characteristics of specific colors, presents challenges that organizations often face and leaves you with actions to get started on choosing your most effective brand colors.

 Your Audience’s Emotional Feel Determined By Brand Colors

 Brand colors are so important. They do more than just sit on a website or flier, they communicate much more to your audience. It’s brand colors that communicate an emotional feel. They can also communicate characteristics. For instance, if you want to be minimalistic, reserved or toned back, you can choose neutral or flat colors. These could look very elegant to some people but to others may look kind of boring or muted. Some people may want to see bright, flashing, bold colors but then again it might be too much for others. It kind of depends on who you’re aiming to connect with.

 Questions To Ask Yourself:

  • What are am I aiming to portray?
  • What feel do I want to give people when they look at the colors that represent me?

 Understanding The Characteristics Your Colors Represent

 It’s also important to know a bit about the colors and the characteristics they represent, for instance brown represents trust. Red can communicate love or it can communicate anger. Blue can also communicate trust but different shades of blue are going to give off a different sort of feeling. So it’s important to really understand which colors you’re selecting, how they represent you, how they’re going to make people feel when they see them, and whether or not they are accurate.

 Questions to Ask Yourself:

  • Am I sending out the right message with my colors?
  • Do I know why I have the colors I have?

 Common Challenges Regarding Color Selection

 One of the challenges I’ve seen is when a company hires someone from outside to do their graphics and this person creates a logo or brand identity but doesn’t really know much about the colors that they’re selecting or what the colors portray. A lot of the times they don’t even know much about the company or the person that they’re creating the graphic for.

 Take Action

 I suggest making sure you do your homework, really understand who you are and what you want to communicate to your audience. Make sure that when choosing your brand colors, it’s serving you justice.

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Yes! Fonts matter for your personal brand

Do Fonts Matter For Your Personal Brand? Yes!

By | Personal Branding | No Comments

In today’s excerpt Kenny Harper examines the importance of selecting the right fonts for your brand message. He explains congruency and the importance of minimization. You will become aware of the impact fonts have on your brand message and you will be left with ideas to consider when choosing your fonts, solutions to problems you might face, and actions to take with you.

 Choosing Fonts Congruent With Your Brand Message

 Fonts and typography, just like colors can communicate a lot about your brand. There are many different types of fonts, some are sophisticated and elegant, while others are bold or playful. Choosing fonts that clearly represent who you are, what you’re about, and the purpose you serve is important. You want to select your salt and collect your fonts with intent. You really want to establish your reason for choosing those particular fonts.

 Guidelines For Selecting Your Fonts

 You can select maybe two or three different brand fonts, one you may use only for specialty sort of graphics or specialty messaging, some you may use for headlines, and others you might use for body copy. There are serif fonts, sans-serif fonts, slab fonts, old fonts, minimalistic fonts, all types of different fonts. Now don’t go font crazy on me, some people, including myself at one point in time, think more is better and they want to choose a lot of different fonts, believing that they’re showing variety. By doing this they’re trying to appeal to a mass of different people and that’s not a good strategy. By trying to please everyone you typically please no one.

 You can tell who an amateur is by looking at a business card and seeing on it about 20 different font faces. It doesn’t communicate a clear message of who this person is, it’s mixed up. You don’t want to send out the message that you’re mixed up, you want to send out a message that you’re clear and know who you are. So choose your fonts wisely and then be consistent with using them.

 Consistency Is Key

 You’re going to use your fonts on your website, promotional collateral, on social media posts, etc. make sure to use your fonts consistently. When you are consistent in telling your story and letting people know who you are, they’re going to better understand it. You’re going to build trust and that’s how you start building deep and meaningful relationships.

 Take Action

 Take a look at the fonts that you’re using for your graphics and imagery, make sure you know what they are and that you’re using them consistently. If you have a team that works with you and helps create your marketing materials, make sure that they also know the fonts to use and have them available.

 Challenges You May Face

 There will be times when you’re using programs that may not have the fonts available, in this case try to find fonts that are as close to the chosen font as possible and if you can’t find any fonts that are similar, consider choosing a different font to use. In personal branding it’s about consistency.

 Don’t Forget Where The Term ‘Branding’ Came From

 Do you recall where the term branding came from? It began with farmers who were in the field fighting one another over whose cows belonged to whom. Then, someone had the brilliant idea of putting a mark on their cows in order to distinguish them from the other farmers’ cattle. Soon enough every farmer had their own mark, their own brand that they put on their livestock which carried over in their products. They didn’t go around changing their brand for different cows and their personalities, they kept the brand consistent.

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Better Brand Consistency by Leveraging a Personal Brand Guide

Leveraging A Personal Brand Guide For Better Brand Consistency

By | Personal Branding | No Comments

In this article Kenny Harper describes the recurrent problem of inconsistent marketing and brand messages that organizations release. With a chain of people working on these it is easy for the messages to become misconstrued. Kenny demonstrates why having a brand guide acts as a solution. He leaves you with key tips to consider and ideas of what to include.

Causes of Marketing Message & Brand Inconsistency

A brand guide is very valuable. A brand guide can help communicate to your whole team what is in your brand. There are a lot of things to consider; from photography, colors and fonts to your messaging and how to use those different elements altogether.

What happens a lot of the time is similar to playing the elevator game, you have someone who who starts the story and then passes the story along to the next person. By the time you get to the last person playing the message is so distorted that it’s not even close to the original message intended.

This happens frequently with marketing and branding. You define what your brand is, pass off your materials to someone, they manage other people, it goes down the line and before you know it you have pretty incongruent marketing messages as a product. That really works against you because it’s not communicating clearly to your target audience who you are and what you’re about.

A Brand Guide for Consistent Communication & Clarity

This is where the brand guides steps in and helps each person in the chain of command really understand how to do things properly in order to fit and communicate your brand.

Keep It Simple

Brand guides don’t need to be super complicated, once upon a time I was working for an advertising agency and we were working on an international brand. This company had a brand guide that was so thick and so structured that it included everything from to where to put specific logos, which lines you could use, how long and how close the lines could be to each other, the colors to use, etc. It was so defined that when we were required to do a website redesign project for this client, because we had to follow the brand guide, we ended up designing a website that looked almost like the original.

This brand guide in particular was too tightly defined and had too many parameters. The moral of the story is, you don’t have to create a big thick brand guide, you’re creating a personal brand and can simply have one, two, or three pages that simply communicate what your brand is what it’s aiming to portray.

It Can Include:

  • Font Used
  • Colors
  • Imagery
  • Your Mission
  • Your Vision

These are just some examples. This enables anyone is going to be working on and representing your brand, or creating marketing and sales messaging for you, to do so in a consistent manner that best reflects who you are and what you’re about.

Take Action

My recommendation is to go ahead and create your brand guide. If you want a brand guide template or some examples, go to kennyharper.rocks for downloads and to find out more information.

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Finding Your Brand Voice-How to Communicate to Your Audience

Finding Your Brand Voice- How To Communicate To Your Audience

By | Personal Branding | No Comments

In This Article Kenny Harper describes brand voice giving examples to use according to your type of business as well as examples that seem contradictory to the industry but work! He points out the recurring theme amongst successful business owners and celebrities regarding their brand voice.

 Brand Voice as a Form of Communication

 Your brand voice is how you’re going to communicate the style that you portray of yourself when it comes to messaging. When people are reading your content or they’re listening to you on video, how do you communicate? You may know me as somebody that puts up his hands and says,

 “Rock on I’m a rock star professional!”

 Personally I like to play music, i’ve been in bands, that’s kind of who I am. It’s not really me to go too far down that rabbit hole and say,

 “Dude! What’s up man, I’m the rock star rock on!”

 That’s not really me. That would be being fake and trying to play to some sort of fictitious rockstar image; I’m being authentic, I’m being original, this is who I am. To some people it may be a bit much to throw up a rock sign in company pictures, for others they may say,

 “Hey that guy is kind of cool he likes to do interesting things, I dig his frequency!”

 Honestly those are the type of people i’m looking to connect with anyway. So when it comes to your brand voice what are you going to be? You have options:

  • Playful? Fun? Interesting? Entertaining?
  • Serious? Corporate? Straight? Matter of fact?

 Here is What’s Trending Regarding Brand Voice

 Keep in mind right now there’s a revolution happening in the way people are reacting to brands. You see a lot more bigger and larger brands as well as smaller and more elite influencers that are communicating by going out and being off-the-wall crazy. And that’s fine, it’s okay to be crazy, it’s okay to be off the wall but you should be consistent and you should have purpose for why that is your strategy.

 For Example

 You’ll see insurance companies for example, putting out really interesting commercials. Why are they doing that are they losing credibility? Not necessarily, people don’t always like to hear boring insurance commercials but people do like to be entertained, they like to laugh and think about things that are interesting.

 When you’re establishing your messaging and trying to build a relationship with people, you don’t want to come across so boring and so droll that no one ever wants to tune in and listen to what you have to say. You at least want to have some sort of personality and to use creativity. You want something that’s whimsical, playful or bold if you really want to gain someone’s attention.

 The Common Theme Making Celebrities & Business Entrepreneurs Memorable

 Think about this for a second, a lot of professional rock star legends, celebrities, sports celebrities, champions of different backgrounds, business entrepreneurs, celebre-preneurs; they do something that makes them interesting and that elevates their status, making them memorable. The best ones are memorable because they let their personality and inner character shine through. They are just themselves but they do it by putting themselves out there and letting the world know their personality. They let people know a little bit more about who they are and how they interact with others. That’s what i’m aiming for you to do.

 Take Action

 When you’re trying to decide your voice and how you’re going to communicate, you want to do it consistently and to be clear. You don’t want to be so crazy and out there that people are thrown off and don’t understand who you are because you’re being fake but you do want to let that inner personality, brilliance and creativity shine through. You have it in you, it’s who you are so let it shine. Be the rock star professional, claim your stage and make it happen!

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Choosing a Branded Domain Name to Strengthen Your Personal Brand

Choose A Branded Domain Name To Strengthen Your Personal Brand

By | Personal Branding | No Comments

In this article Kenny Harper discusses the significance of having your own personal website as part of your personal branding. He justifies why, due to innovations, having only a company website and about page is no longer enough. Kenny leaves you with steps to help create your website and become a pioneer in the personal branding revolution.

Take the Use of Websites a Step Further

Having your own branded domain name, very important. Once upon a time people and businesses didn’t have websites, in fact it wasn’t even that long ago that I remember it. Then some businesses started to pioneer into the internet world and began to get their own websites. After a while every business had a website and if you didn’t have one, your business really wasn’t in business.

The same thing is happening right now in this revolution of personal branding, ordinary people have their own websites. Not everyone has one at this point but the pioneers who are really aiming to elevate and be the rock star professionals in their industry do.

Have More Than One, It Helps!

Some professionals including myself have more than just one, they may have several for different things such as one for their company, one for their personal brand, and one for a particular type of service or program that they offer. I have one for letting people select a time to do a coaching appointment with me, I have another one for my professional image when it comes to being a keynote and professional speaker, and l also have websites that I’ve created for different programs and offerings that I have.

Having different domain names can be very beneficial but having at least one for yourself with your name in it is necessary if you really want to be an authority in your industry and to develop your personal brand and status.

Late to the Personal Website Party? No Need to Worry

Now if you’re like me and didn’t jump on very early you may not even have your own name .com. There’s a guy who has family and if you go to kennyharper.com you’ll see that this guy (not me) has had his website for quite some time, and Kenny, good for you for having that website. I had to choose a different website when I was in graphic design and chose kennyharperdesign.com but as i’ve elevated and changed in my career I now have the website kennyharper.rocks it really fits my personal brand, it rocks and it has my name. So Mr.com you can keep your .com, I have a .rocks and I think that’s much cooler.

How To Create Your Own Domain Name

There are a lot of different domain name extensions so if you can’t get the .com perhaps you can get a .us, .net, a .rocks, there are plenty of other opportunities out there. You can go on a domain name provider such as godaddy then put in the name that you’d like and see what’s available.

Go ahead and register your own name now. If you’d like you can use your name plus a dash or something else, for example, if your name was John Doe you could use johndoebusiness or johndospeaks etc. So you can try different words if you’re own name isn’t available.

Is Your Company About Page Good Enough?

You might already have a website for your company, an about page and even a social media profile but that’s not the same as having your own website. Get your own domain name and have your own website that reflects your personal brand. Let people know about YOU because when it comes to business people, they do business with others because of who they are. Especially when it comes to service professionals, not as much in the product face, but when it comes to service professionals, connecting with them establishes a relationship. So let them know who you are!

Advantages of Showing Your Purpose

Have your own website and show that it isn’t just a sales website. In fact that shouldn’t be the priority, the priority should be letting people know who you are, what you’re about and the purpose you serve.

Let your brand shine on your website! Create value, try to connect with people and try to get them to come into your frequency; the opportunity to establish and nurture the relationship and potentially provide them with your service will come through time.

Take Action

Go ahead right now and start off by visiting your domain name registrar of choice. Type in your name, find a domain name that’s going to fit you and register if you haven’t done it already. If you have, consider getting another one or if you have kids maybe get their domain names, just a thought.

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Use a Branded Email to Represent Yourself

Use A Branded Email Address To Represent Yourself

By | Personal Branding | No Comments

In this article Kenny Harper demonstrates the value of having a branded email address as well as the ramifications if you don’t.

Establish Credibility

Having a branded email address differentiates you just a little bit but the one thing it really does is makes you look more credible. If you’re using gmail, hotmail, or yahoo (if you if you’re using yahoo in particular you should really question yourself because they’ve been hacked so many times at this point), you should consider switching. It’s not bad to use those email providers, some people prefer them but if you’re going to market yourself, use your branded email address. It will look like your name at your company name or your brand name .com, .net, .us, .biz, whatever you have.

Lack of a Branded Email Address Puts Up an Orange Flag

When I see somebody has a domain or email address that’s not branded, I start scratching my head and wonder how long they’ve been in business. Most businesses that I’ve seen have branded email addresses. When I see someone that doesn’t have a branded email address it puts up an orange flag. Don’t put orange flags up for your prospects or your customers, market yourself professionally, let that email brand you even further.

Making It Easy

Have an email address that includes your company name or your brand name. It’s easy to do, you can have it forwarded to your other email addresses and if you really just want to use your other email addresses you can do that for you communications. I suggest finding a way to use google apps or Microsoft to correspond with your branded email address. I personally use google apps for business, now called G sweet which lets me use my branded email address using gmail’s platform.

Take Action

If you haven’t already done this and you have an @gmail, @yahoo etc., make sure you take the time and energy to really put your best foot forward by getting a branded email address. Go ahead and do this today!


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Are Business Cards Relevant Anymore- Not Really...Well Yes!

Are Business Cards Relevant Anymore? Not Really…Well Yes

By | Rockstar Professional | No Comments

In this article Kenny Harper discusses the necessity of business cards and how while they seem less relevant, they are not necessarily a thing of the past.

 Keep it Old School

 Business cards. Should you have a business card? Now some of the younger generations say,

 “Hey we don’t need business cards we have smart phones and social media.”

 I am starting to tune into that. It makes sense rather than continually exchanging all of these little cards back and forth which typically I just type or scan into my social media account. So why are we doing that? Do we really need a business card? That’s the question.

 I’m going to say yes, go ahead and have one. It doesn’t mean you’re always going to use it, it doesn’t mean it’s going to be the number one thing you use to market yourself. Actually the majority of the time you can get by without it but have you ever run out of cell phone battery or had bad internet connection in a hotel or when you’re out about? It happens and it’s goofy when you think you’re looking professional but have to say,

 “Oh I can’t really connect with you right now because my connection isn’t working, let me write down my name on this scrappy piece of paper using this pen that doesn’t write very well.”

 That’s not very professional so let’s go old school, let’s just have a business card and make it look really good.

 Making it Look Good

 Have your brand colors, have your fonts, it’s a piece of design artwork. It’s a little thing that you can actually give to somebody, that they can tangibly have and it gives a sense of who you are, what you’re about, and the purpose you serve. So I recommend having a business card and keeping some with you, you never know when you might use it. If you choose to just go social and only do internet technology that’s fine but it doesn’t hurt to have a business card. And if you just ever want to slip it to somebody who you can’t really talk to or you just want to connect with somebody, it gives you that opportunity to pass it on.

 Make it Unique

 Make it look professional, have a professional image of yourself, professional photography. Use good design, do something that looks unique, that stands out. Don’t go so corporate and boring that people don’t even want to look at it and stow it away, have some flair and if you’re thinking ahead have a call to action. See if you can put something on the business card as a lead generation so they can take some initial action to connect with you, it never hurts.

 It’s Worth the Investment

 That’s my thought about business cards, go ahead and have one, make it look cool, make it rock! Don’t go with generic templates, you see these commercials where they’re offering a hundred business cards for nine dollars, if I get a crappy business card that looks like you got a hundred of them for nine dollars, I’m sorry it does not communicate much about you that is flattering. It looks like you’re cheap, it looks like you’re not willing to invest in yourself. So unless you really are aiming to be the Walmart of the world, invest in getting a nice business card, make it look sharp and then use it if needed.

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Create a Community for Your Brand- Its all About the Audience

Create a Community for Your Brand- Its All About the Audience

By | Authority Marketing | No Comments

In this article Kenny Harper illustrates the importance of building a relationship with your audience before inviting them to anything you offer. He relates the online relationship to a new party where you must have a few interactions with people before they really begin to trust you. Kenny will leave you with tips for establishing these relationships in the online realm.

 Relationships are Two-Sided

 Building a branded community. What is this? Well the audience that you attract may come to you, look at your web page, come to your social media profiles; comment on, like, tweet or  share your pages. They may interact with you but are you interacting with them? That’s an important part. To really be the rock star you need to connect with your audience, let them know that you care that they are there and appreciate their support, this allows you to form deeper relationships.

 “It takes too much time..”

 Indeed it can be very time consuming to try to interact everybody all the time on social media, it’s a non-stop party online but you can take a little bit of time here and there to go through and respond people that have responded to you.

 Try This:

  • Ask them questions
  • Provide answers
  • Thank them for sharing & getting involved

 This will help you get to know your audience and begin to build and establish relationships.

 Nobody Likes a Person Who Only Talks About Themselves

 I see a lot of people missing the mark when it comes to online social media and in person marketing for that matter, people go to an event or they’ll go online into a group and post something that is self-serving and then wonder why nobody’s responding. It’s because people don’t know who they are. It’s so important to take the time to establish those relationships, let people know:

 “Hey it’s nice to meet you! That’s really important information that you shared! Here’s also something that you were asking about, let me provide some value!”

 “Hey Sally I think you did an amazing job, congratulations on your accomplishment!”

 Having some dialogue, establishing your community, having the interaction; that’s how you’re really going to create the difference between just putting content out there and actually building something of value. You see people who are rocking it and know how to do this, they’re leveraging the relationship because they’ve paid attention.

 For New Results Try a New Approach

 I’ll admit in the past I’ve gotten so busy trying to be focused on work and getting stuff done that I missed some of the important part of actually taking the time to connect and build a relationship. I may have done this if I was face-to-face but sometimes online it seemed a little disconnecting. Here’s the cool thing you can always change your habits and start taking new actions right now!

 If you’re looking for new results you’ve got to take new actions. If you’re going to do the same old actions, you’re always going to get the same old results. If we’re looking to elevate we’ve got to grow by taking new actions!

 Come Up With a Simple Strategy

 Establish your community, start small maybe pick a couple Facebook or LinkedIn groups, snapchat or whatever it is you’re doing and interact with the little community. Build some rapport and once they know who you are, maybe come up to them in the next party (online). Slowly through time invite them to interact with you, tune into your frequency, subscribe to your newsletter, watch your videos or come to your webinar and events etc. BUT you’ve got to build that initial relationship. It’s critical.

 Strive For Genuine

 If you come off snooty and don’t connect with people then they’re not going to want to connect with you, bottom line. Or if they do and you’re in a place of such high status that they’re coming to you even when you’re being snooty, then they probably just want something from you and it’s not a genuine connection. So really connect with people, be authentic and establish real relationships.

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Content is king when it is good content

Marketing Content is King…When it is Good Content. Bad Content Wears No Crown

By | Marketing | No Comments

In this article Kenny Harper discusses the difference between value-adding and unnecessary content. He demonstrates the benefits of providing meaningful content and leaves you with questions to ask yourself that will put you on the path to creating entertaining and results oriented content for your audience.

 Serve your people

 They say content is king but is it really king? Well it’s King if it serves people, if it really is getting people to take the desired actions you want them to but just putting out content for the sake of it isn’t helping. I’ve seen a lot of people waste a lot of time saying ‘I’m going to create a blog,’ then they make all of these blogs but don’t get much traffic and are left scratching their head. Sometimes they get on social media or create a lot of posts but then don’t get the traffic they want.

 Why do you think that is?

 Many times it is because they didn’t create content that was valuable to the audience for which they were aiming. Or they didn’t market their content to be put in front of people.

 You Must Market Your Content

 If a blog post is written in the forest does anyone read it? Well it’s kind of the same concept as the tree falling in the forest… you get my point. So if you write a blog post but then don’t promote and share it, people may not ever know it’s there. You’ve got to let people know it’s there!

 But First It Has To Do 1 of 2 Things…

 Before you even write, you need to make sure it’s going to serve a purpose. It needs to serve and communicate to your target audience and provide some sort of value. It’s either going to give them pleasure and help them get closer to pleasure or it’s going to move them away from pain and resolve an issue they have. You can give them some sort of information to do one of those two things. You may say “what if you’re just trying to be funny or entertaining” well that’s going to give pleasure. “Well what if you’re giving information that’s going to help someone solve a problem?”… Yeah there we go! It’s either pleasure or pain, that’s what drives people’s behaviors.

 Strategy For Creating Effective Content

 Don’t Reinvent the Wheel

 Think about who you’re connecting with, what they’re seeking or trying to move away from and then create content that’s going to help them do one of those two things. You can do this and if you need some ideas you can always go to your benchmarks or competitors and see what they’re talking about. Go to popular websites that have a lot of content, see what content pieces are getting the most comments or shares and then write some content that shares YOUR particular insights on that topic.

 You don’t have to write anything so complicated or revolutionary that it becomes very challenging to write. In fact, people are coming to you because you have knowledge of a particular subject. Now you can give out expert high-level content and you’re going to attract people that probably know as much if not more than you do about your topic. But if you’re trying to serve a particular level of people then you want to speak at a lower level, not a bad level but a level that’s helping to serve the people that are looking for the information you are providing.

 For Example:

 If you are a financial advisor you don’t need to come up with crazy complicated, high-level financial advisor blog posts that are going to be over most people’s heads. You can create simple blog posts that speak to the average Joe because what may be basic to you as a financial advisor, may be very valuable information for someone in the general public who is looking for baseline advice.

 Ideas to Brainstorm for your Content Strategy

 4 Questions to Ask Yourself:

  1. What are common questions that your target audiences asks you?
  2. What are questions that you answer on a regular basis?
  3. What ideas or perspectives are unique to you?
  4. Do you have your own stance on a topic?

 Communicate these things. Personally I like doing a nice laundry list of different ideas and topics that I could potentially turn into videos or blog posts. From there I simply record and produce them. After they’ve been prioritized I work towards optimizing.

 Making it easy

 If you try to make it too complicated you’re going to have trouble getting it done. So go easy on yourself, make the commitment to get it finished and start implementing your content strategy today! For now good is good enough, let’s get started!

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