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Inspiration and Insights

Kenny Harper Coaching & Consulting Clients

Top 10 Personal Branding Strategies for Realtors

By | Personal Branding | No Comments

Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

In this article I will share with you the top strategies to implement to help give you the edge to amplify your business.

When the market is hot, the competition increases. When you aim to be the leader in your industry and have the best clients and opportunities come to you, you need to give people a reason why.

The leaders of any industry know important it is to have a strong personal brand. A personal brand communicates who you are, what you do and what makes you unique. It should also communicate why you are different and better than your competitors. When you are perceived as the same as everybody else, you become a commodity. When you differentiate yourself, provide value and consistently stay connected with prospects you are on your way to success.

There are many realtors leveraging personal brands to attract their ideal clients in their market. While most realtors who leverage their personal brands may not be regular household names they are in the top percentage of successful realtors and known in their industry.

Top 10 Personal Branding Strategies for Realtors

There are many different strategies and tactics to implement when it comes to personal branding. Below are the top 10 strategies I recommend for real estate agents to get rapid results.

  1. Secure your own domain name with your name.
    This helps differentiate you from the start and positions you as an authority in your industry.
  2. Ensure you have a branded e-mail address.
    Using a generic email address like @gmail.com or @yahoo.com screams amateur. Either use your company’s branded email address like @mycompany.com or your personal email address like @yourname.com.
  3. Identify your ideal customer.
    Knowing your ideal customer is vital to producing your personal brand and attracting the right audience. By nature you can’t be the best real estate agent for everybody. People have different preferences on who they choose to work with. When you know your target audience and they are clearly defined with demographics & psychographics, you can create messaging and content that communicates directly to them, their desires and challenges. It may be tempting to try to serve more people, but keep in mind when you aim to serve everybody, in many cases you end up serving nobody. You must pick a lane.
  4. Invest in professional photos that show your personality.
    Most realtors do a good job with getting pretty decent headshots. However go a step further and get some photos that show your personality. Get some photos taken that show off a bit of what makes you different. If you’re fun and energetic, look fun and energetic. If you’re more serious and low key, ensure your photo portray your personality. Consider wearing with colors that typically represent you or your brand. If you have red and blue in your company or personal brand, try wearing matching colors. Imagine if your picture were in a group along with twenty five other realtors. What about your photo would grab someones attention? TIP: There is no need to go extreme, aim to be natural and authentic.
  5. Develop your own website.
    Your company may provide you with a decent web page or even a nice website branded under the company. However I recommend investing in having your own website developed that better communicates who you are, your personality and values. Remember people choose to do business with you because of who you are… so let them know who you are.
  6. Produce promotional video.
    Video is the second best thing to being with you in person. A welcome video can give people who stumble across your website or social media accounts an idea of the type of person you are. Keep in mind, this is not a sales video, it is a video to let people know more about you. You can also create more videos that provide value to your target audience and their particular needs.
  7. Create a lead generation asset.
    Many people may search around for quite some time before deciding to move forward with an action such as buying or selling a home. By creating a valuable asset such as a special training video, webinar or a PDF download that people can view when they provide their e-mail address, you establish thought leadership and at the same time acquire their contact information to continue the relationship. In many cases, if someone doesn’t provide their contact information, you may not have the opportunity to connect with them or serve them in the future.
  8. Be active on social media.
    Social media can be a huge time waster if it is not leveraged properly. Social media is not an advertising tool. If you use it for sales only and you will turn people away. Social media is for being social and providing value. Be present on social media by sharing your insights and information that may be of value to your target audience. People may not always take action such as like or share the post, but a percentage of people will or at the very least see it. Through time by keeping top of mind and consistently providing value, you may earn business.
  9. Follow up with all prospects.
    The biggest mistake I’ve seen most realtors make is that they are only focused on an immediate sale. They may connect with someone and if the contact is not ready to purchase or sell a home, the realty agent moves on to find the next person. This is a big mistake. Rockstar realtors know the importance of staying in contact with their audience to develop and nurture relationships and earn business through time.
  10. Write a book.
    A book establishes you as a thought leader and is a great way to provide value to your perspective clients. When writing a book it is important to provide value to your target audience. People tend to keep books of value so it’s also a great way to stay top of mind while at the same time elevating your status. Keep in mind that for marketing purposes, it would be best to simply give a copy of your book to prospective clients. The goal here isn’t book sales, it’s to provide value and earn trust.

These are initial tips to apply to leverage your personal brand and begin amplifying your realty business. Now that you have some ideas, get to action and make it happen.

For more tips, resources and valuable online trainings be sure to sign up for my email list.

 

Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

By | Marketing, Personal Branding, Resources, Rockstar Entrepreneur | No Comments

For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Amplify Your Business - A Rockstar Professional's Guide to Marketing Success
Free Personal Brand Guide Download

Free Personal Brand Guide Download

By | Authority Marketing, Marketing, Personal Branding, Resources | No Comments

Awesome! Glad you are here at this page in this moment.

Please fill out the form with your contact information to receive your free copy of Rock My Image’s Personal Brand Guide.

Thanks for your support!

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Business Expert Forum and Free Book Sample

Thought Leaders – Harvard Faculty Club – Business Expert Forum Book Sample

By | Authority Marketing, Personal Branding, Resources | No Comments

Thanks for your interest in Thought Leaders.

Please fill in your contact information and you will receive an e-mail with free chapters of Thought Leaders – Harvard Faculty Club’s Business Expert Forum.

Thanks again for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Thought Leaders - Business Expert Forum - Harvard Faculty Club
Professional Speaker Kit

Professional Speaker Kit

By | Professional Speaking, Resources, Rockstar Entrepreneur | No Comments

Thanks for your interest in my speaking kit!

If you are looking for a dynamic speaker or Presentrainer for your group or event, please fill out the form and I’ll send you a PDF along with some additional information.

OR

If you’d rather just download my simple PDF, you can access it here »

Thank you for your interest!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Personal Brand Checklist

Kenny Harper - Speaker Kit
Authority Marketing Strategies for Public Relations

Authority Marketing Strategies for Public Relations

By | Authority Marketing, Rockstar Entrepreneur | No Comments

Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.

  1. Target local news outlets. Across television, newspapers, radio and even magazines, identify the top 5 journalists in your niche and align your expertise to what is already happening in the news.
  2. Develop a Press Kit to present a professional image to producers and journalists looking to cover you in their publications or programs.
  3. Connect your expertise or message to a relevant, timely event or topic that is generating publicity already.
  4. Repurpose your expertise into a 2-page magazine article to submit to trade journals, alumni publications, or regional newspapers as a magazine advertorial.
  5. Take advantage of affinity magazines such as alumni publications or magazines geared toward clubs and organizations in your target market.
  6. Host a book signing or launch event to generate press and business around your book. Capture photos from “Evening with the Author”.
  7. Solicit Amazon book reviews from trusted clients and friends. This will give you a head start when trying to generate publicity.
  8. Create a 30-minute radio interview to place in local talk radio programs or a podcast.

Choose the PR strategy for you and take action! Which PR action will you take?

Business of Being a Brand Guide

Top 8 marketing strategies for lead generation

Top 8 Authority Marketing Strategies for Lead Generation

By | Authority Marketing, Leadership | No Comments

Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.

  1. Ensure that all of your current marketing campaigns include valuable content. All offers incorporate this free content as the ‘bait’ to get prospects to contact you.
  2. Develop a simple white paper or ebook that can be used as a giveaway in return for contact information on your website.
  3. Promote a free ebook giveaway on your website in return for contact information that allows you to follow up with those prospects.
  4. Create additional resources like quizzes, questionnaires, or videos available online or by calling your office that give readers a compelling reason to reach out to you for additional value.
  5. Build an ebook Landing Page to drive prospects to request a free copy of your book in exchange for their contact information.
  6. Offer an Online Course that incorporates additional content and presents another sale opportunity for your clients and prospects.
  7. Identify your specific sales process and the calls to action for prospects to take along the way.
  8. Put together a ‘toolkit’ as an intermediate product between selling a book and becoming a client. This could include resources, samples documents and culminate in a short review session with you.

Grab this free sales funnel guide

9 Steps to Writing a Money Making Book

Nine Steps to Write a Money Making Book

By | My Journey | No Comments

For entrepreneurs looking to differentiate themselves, you may want to consider writing a book. Writing a book can elevate you and position you as an authority in your industry. Even though there are quite a few books out there already, a majority of people don’t write books or leverage them properly. Below are nine steps you can take to create a money making book.

Step 1. Determine the purpose of the book.

  • Who are you writing to (more targeted can be better)
  • What doors need to be open
  • What problems are you solving
  • What are your calls to actions
  • What do you want people to do

This will help you craft a book that will serve these purposes. The more clear your goals, the more on target you’ll be.

Step 2. Educate your audience on your points from your perspective with your personality.

Be unique and have some personality. No body wants to read boring content that looks like everybody else’s. Have a pulse and avoid the snooze-fest.

Step 3. Create your list of book partners & promoters (vendors, clients, strategic partners).

They say it’s not what you know, it’s who you know… this is true in many areas… including authoring a book. Make better contacts, get better results.

Step 4. Develop your media list.

Ensure you have a plan to get the word out when you release your book. If a book falls in the woods and nobody knows about it will anybody hear it?

Step 5. Plan to lead readers away from your book with strong calls to action.

Don’t make the mistake by writing a book that people read but never take action on or connect with you. Be proactive and guide them to take action.

Step 6. Develop a Launch Strategy that adds value.

  1. Set up a system that drives business to you
  2. Reviews & endorsements
  3. Market to your list & contacts
  4. Distribute to influencers in industry
  5. Online promotions
  6. Print, direct mail, pr
  7. Speaking, trade shows

Step 7. Get started

Many people get so overwhelmed by the process they never even begin. Don’t be the sheep, be the carnivore and eat that elephant! How do you eat an elephant? One bite at a time. Just start by taking action.

Step 8. Commit to completion

Now quite a few people start a book but only a fraction of people complete the effort. Draft your ideas and let good be good enough. Hire an editor to help you refine your ideas and then move on. Perfection can never be obtained so don’t waist your time trying to make it perfect.

Step 9. Leverage it. Leverage it. Leverage it.

For the few people I have seen complete their book they don’t leverage it to it’s full capacity. If you’re an author, have an amazing idea or great contacts you could potentially make some money by selling the book. But for the majority authors you’ll make more money leveraging the book as a marketing tool than through sales. You can give the book away to prospects and acquire new business or make great new contacts. You can still sell the book but don’t focus on sales alone, leverage it. As an entrepreneur you should focus on building business not selling a book. Don’t try to sell a great prospect a book, earn their business by giving them the book.

Business of Being a Brand Guide

Podcast for entrepreneurial success

Podcast for Entrepreneurial Success

By | Growth & Development, Marketing, Personal Branding | No Comments

Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.

The podcast aims to feature inspiration and insights with actions and clear direction in each session.

Listen On Sound Cloud »

Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:

  • Mindset / Mind Power (for entrepreneurs)
  • Personal Branding
  • Marketing
  • Sales
  • Business Growth
  • Entrepreneurship

Typical sessions may last 10 – 15 minutes and flow as follows:

  • Introduction of Guest
  • Introduction of Topic / Objective
  • Presentation of Topic
  • General Discussion About Topic / Questions
  • Call to Action
  • Sign Off

Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.

Grab this free sales funnel guide

The ultimate blueprint for marketing and sales success

The Ultimate Blueprint for Marketing and Sales Success

By | Authority Marketing, Marketing, Rockstar Entrepreneur | No Comments

My partners and I at Rock My Image have spent the past several years developing a system that we could turn into a game changer product by empowering entrepreneurs to thrive in life using their unique gifts, following their passion and serving a bigger purpose. Following this system we’ve generated millions of dollars in revenue for our clients and now we are unleashing this system for aspiring rockstar professionals.

Rockstar Professionals are those business owners and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, while following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. At Rock My Image we encourage you to boldly follow your dream. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!

Our Ultimate Marketing & Sales blueprint falls right in line with our 3 part book series:

  1. Amplify Your Business
  2. Boost Your Business
  3. Rock Your Business

We are stoked to have developed this proven system and excited to be offering it to the masses.

Our Full System Goes Through 5 Key Stages:

  1. Setting the Stage
  2. Producing Your Brand
  3. Designing Your M.A.P.
  4. Amplifying Your Business
  5. Rocking Your Authority

Each stage targets a problem and delivers on a promise.

Business of Being a Brand Guide