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Inspiration and Insights

The importance of style and image in personal branding

Style & Image Are Important In Personal Branding

By | Marketing | No Comments

In this article Kenny Harper talks about the importance of your style in communicating your personal brand. He gives examples of options you can choose from depending on the message you are looking to communicate. Kenny shares his experience with discovering an effective personal brand style and leaves you with steps to consider when determining your own.

 The Impact Of Your Brand Style On Communication

 The importance of brand style. Your brand style can communicate a lot. It can communicate the style that you have on your collateral or your tools such as: your website, newsletter and social media accounts as well as the different promotional items that you hand out. It can also be the style that you have yourself, the style that you have portraying who you are, what you do, and the purpose you serve.

 Options To Consider When Choosing Your Brand Style

 Now some people like to dress up really corporate and professional. You might wear a suit slacks or tie. If you are a woman, you might also wear a suit, a nice dress or slacks. Guys I guess could wear a dress too, it really depends on who you are and your background. Some people dress very professional while others dress more casual.

 Dressing casual could mean wearing flip-flops on a stage or jeans, shorts, and a t-shirt. Really it depends on you and what you’re trying to portray. But know that how you dress and how you look portrays something about who you are, and it’s going to communicate something to different people.

 My Experience With Style & Image Relating To Personal Brand

 Some people have said to me, “Hey Kenny you seem to wear jeans, a dress shirt and sometimes a sports jacket. Are jeans professional?”

 For me this works. My company is Rock My Image, I help produce Rockstar Professionals. If I dress up in a really high pressed suit and am way fancy, I’m going to be dis-congruent with my message. On the other hand if I’m dressed up in leather pants and spikes maybe I’m not portraying the message that I would like to either because I do have a business professional side that is really at my core. I do like music, having fun, and being energetic but I am also very serious when it comes down to business, business growth and strategic thinking. So I need to have the marriage of both worlds.

 Depending on where you are and what you’re doing, you may dress to the occasion. But make sure that you’re dressing in a way that sticks out and really communicates who you are, what you’re about and the purpose that you serve.

 You want to be consistent with your brand messaging. So how would you dress?

 I had the opportunity to work with a mermaid as a fashion consultant and she took me around and showed me some different things to consider on how I could dress for different occasions. I had never hired a fashion consultant before but it’s actually kind of cool. It was a fun experience and I learned some different things about how clothes fit me that I did not previously realize. For example, i’m very tall, I’m long, and I stretch, so some clothes fit me better than others.

 Take Action

 If you haven’t hired a fashion consultant, maybe you should consider looking into it. Even if just for fun or for the experience. It might be eye-opening but I would certainly expect it to be enjoyable. Consider also wearing clothes that have your branded colors. If your branded colors have a lot of teal, try incorporating teal into your outfits creating consistency amongst your branded colors and your wardrobe.

 Have fun with it. Show a little bit of personality. Don’t wear a gray suit all the time or always wear that safe dress. Show some flair. Have fun with it. But again be authentic to yourself. Rock on!

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Personal Brand Personalities & Why They Are Important

By | Personal Branding | No Comments

In this Article Kenny Harper talks about how to relate to your audience through brand personality. Kenny provides you with advice to help you determine IF your brand has a personality and steps you can take to help cultivate and best leverage your brand personality.

 Another Aspect of Your Brand

 All brands have a voice and a message but it is important to note that your brand also has a personality or a lack of it.

 Questions to Ask Yourself Regarding Your Brand’s Personality

  • Does your brand have a personality?
  • Is it fun?
  • Is it interesting?
  • Is it easy to say yes to?
  • Does it attract people?
  • Does it get people wanting to take action or wanting to share it with others?
  • Does it excite?
  • Does it entice people to be involved with your personal brand?

 This is what you’re aiming to do.

 You Can Keep It More Professional

 Now you may not want to have a brand that’s flashy fun and exciting, it’s fine, you may want to do something that’s more reserved and of a more serious tone, more elegant. You can do that. Choose whatever best reflects you, the people you aim to connect with and the vision that you’re ultimately trying to achieve.

 How to Evaluate then Determine the Next Steps in Refining Your Brand’s Personality

 It’s important to know that your brand has a personality or a lack of it. What are the things that you’re doing to add more to and enhance your brand’s personality so that it gets noticed and celebrated, encouraging people to share it.

 It takes a little bit of thinking but if you look at your brand as a whole, at the things representing it and the experience that people have when they interact with it, you can then begin to start taking different actions to enhance and tweak your brand. This allows you to get the ultimate response that you want, which is people to engage with, to understand and to value your brand. This will call and attract new people and opportunities to your brand, allowing you to provide value and to serve them.

 Take Action

 From here take a moment to look at your brand’s personality. If you haven’t already find me on LinkedIn, I’d love to connect with you. I’d like to learn a little bit more about the brand that you’re building for yourself if you have a business or even if you’re just getting started.

 If you have any questions feel free to comment them in, I’m glad to answer questions or if you have comments I’d love to hear them as well. Thanks for your time and i’ll catch you on the next free run!

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Introduction to Personal Branding

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Meet Kenny Harper

52 Strategies to Leverage Personal Branding

 This article provides a little information about me, my credentials, the services I provide and the overview of what I am trying to accomplish. Check it out to see if we are on the same wavelength!

 Get To Know Me

 Kenny Harper here and I’d like to thank you for checking out my frequency. In this series I’m going to be sharing with you 52 ways you can elevate your personal brand and raise your status to be the rockstar professional in your industry. If you don’t know who I am, my name is Kenny Harper and I am an author, speaker and coach to help people in the business community elevate their personal status and be seen as rockstar professionals in their industry.

 I’m partner and co-founder of the authority marketing agency Rock My Image, you can learn more at http://rockmyimage.com. I’m also the co-author of the book Amplify Your Business the Rockstar Professional’s Guide to Marketing Success. It’s our best-selling book, we’ve had a lot of people give us great feedback about the insights it provides by helping people claim their stage and really thrive in their business and in their life. If you’d like to learn more about me you’re welcome to visit kennyharper.rocks I have some free giveaways on my website.

 What Are You Looking For?

 If you’re just looking to connect with other thought leaders and influencers, people that are out there making a difference, helping to serve and provide value, that is what I’m looking to do. I’m looking to share the insights that i’ve gained through my years of experience and to help people that have the passion, the attitude, the expertise and drive to really thrive in life. So, without further ado thanks for checking out the blogs.

 Take Action

 If you haven’t visited me on Facebook you can go to facebook.com/kenny.harper.rocks I appreciate any likes, comments and support. I’m also looking for other rockstar professionals out there that are doing their own thing and are thought leaders in their industry, so if you’re a thought leader, if you’re a rockstar professional I’d love to hear from you. Drop me a line I’d love to connect!

Thank you & rock on!

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Top 10 Personal Branding Strategies for Realtors

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Have you ever thought about why twenty percent of realtors dominate the market accumulating riches and eighty percent of realtors earn just enough money to get by? Would you like to be one of the top twenty percent?

In this article I will share with you the top strategies to implement to help give you the edge to amplify your business.

When the market is hot, the competition increases. When you aim to be the leader in your industry and have the best clients and opportunities come to you, you need to give people a reason why.

The leaders of any industry know important it is to have a strong personal brand. A personal brand communicates who you are, what you do and what makes you unique. It should also communicate why you are different and better than your competitors. When you are perceived as the same as everybody else, you become a commodity. When you differentiate yourself, provide value and consistently stay connected with prospects you are on your way to success.

There are many realtors leveraging personal brands to attract their ideal clients in their market. While most realtors who leverage their personal brands may not be regular household names they are in the top percentage of successful realtors and known in their industry.

Top 10 Personal Branding Strategies for Realtors

There are many different strategies and tactics to implement when it comes to personal branding. Below are the top 10 strategies I recommend for real estate agents to get rapid results.

  1. Secure your own domain name with your name.
    This helps differentiate you from the start and positions you as an authority in your industry.
  2. Ensure you have a branded e-mail address.
    Using a generic email address like @gmail.com or @yahoo.com screams amateur. Either use your company’s branded email address like @mycompany.com or your personal email address like @yourname.com.
  3. Identify your ideal customer.
    Knowing your ideal customer is vital to producing your personal brand and attracting the right audience. By nature you can’t be the best real estate agent for everybody. People have different preferences on who they choose to work with. When you know your target audience and they are clearly defined with demographics & psychographics, you can create messaging and content that communicates directly to them, their desires and challenges. It may be tempting to try to serve more people, but keep in mind when you aim to serve everybody, in many cases you end up serving nobody. You must pick a lane.
  4. Invest in professional photos that show your personality.
    Most realtors do a good job with getting pretty decent headshots. However go a step further and get some photos that show your personality. Get some photos taken that show off a bit of what makes you different. If you’re fun and energetic, look fun and energetic. If you’re more serious and low key, ensure your photo portray your personality. Consider wearing with colors that typically represent you or your brand. If you have red and blue in your company or personal brand, try wearing matching colors. Imagine if your picture were in a group along with twenty five other realtors. What about your photo would grab someones attention? TIP: There is no need to go extreme, aim to be natural and authentic.
  5. Develop your own website.
    Your company may provide you with a decent web page or even a nice website branded under the company. However I recommend investing in having your own website developed that better communicates who you are, your personality and values. Remember people choose to do business with you because of who you are… so let them know who you are.
  6. Produce promotional video.
    Video is the second best thing to being with you in person. A welcome video can give people who stumble across your website or social media accounts an idea of the type of person you are. Keep in mind, this is not a sales video, it is a video to let people know more about you. You can also create more videos that provide value to your target audience and their particular needs.
  7. Create a lead generation asset.
    Many people may search around for quite some time before deciding to move forward with an action such as buying or selling a home. By creating a valuable asset such as a special training video, webinar or a PDF download that people can view when they provide their e-mail address, you establish thought leadership and at the same time acquire their contact information to continue the relationship. In many cases, if someone doesn’t provide their contact information, you may not have the opportunity to connect with them or serve them in the future.
  8. Be active on social media.
    Social media can be a huge time waster if it is not leveraged properly. Social media is not an advertising tool. If you use it for sales only and you will turn people away. Social media is for being social and providing value. Be present on social media by sharing your insights and information that may be of value to your target audience. People may not always take action such as like or share the post, but a percentage of people will or at the very least see it. Through time by keeping top of mind and consistently providing value, you may earn business.
  9. Follow up with all prospects.
    The biggest mistake I’ve seen most realtors make is that they are only focused on an immediate sale. They may connect with someone and if the contact is not ready to purchase or sell a home, the realty agent moves on to find the next person. This is a big mistake. Rockstar realtors know the importance of staying in contact with their audience to develop and nurture relationships and earn business through time.
  10. Write a book.
    A book establishes you as a thought leader and is a great way to provide value to your perspective clients. When writing a book it is important to provide value to your target audience. People tend to keep books of value so it’s also a great way to stay top of mind while at the same time elevating your status. Keep in mind that for marketing purposes, it would be best to simply give a copy of your book to prospective clients. The goal here isn’t book sales, it’s to provide value and earn trust.

These are initial tips to apply to leverage your personal brand and begin amplifying your realty business. Now that you have some ideas, get to action and make it happen.

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Amplify your business marketing book and free sample

Amplify Your Business – Marketing Book Free Sample

By | Marketing, Personal Branding, Resources, Rockstar Entrepreneur | No Comments

For Those About to Rock, I salute you!

Awesome! Fill out the form for your FREE chapter of Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success.

Thanks for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Amplify Your Business - A Rockstar Professional's Guide to Marketing Success
Free Personal Brand Guide Download

Free Personal Brand Guide Download

By | Authority Marketing, Marketing, Personal Branding, Resources | No Comments

Awesome! Glad you are here at this page in this moment.

Please fill out the form with your contact information to receive your free copy of Rock My Image’s Personal Brand Guide.

Thanks for your support!

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Business Expert Forum and Free Book Sample

Thought Leaders – Harvard Faculty Club – Business Expert Forum Book Sample

By | Authority Marketing, Personal Branding, Resources | No Comments

Thanks for your interest in Thought Leaders.

Please fill in your contact information and you will receive an e-mail with free chapters of Thought Leaders – Harvard Faculty Club’s Business Expert Forum.

Thanks again for your support!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Business of Being a Brand Guide

Thought Leaders - Business Expert Forum - Harvard Faculty Club
Professional Speaker Kit

Professional Speaker Kit

By | Professional Speaking, Resources, Rockstar Entrepreneur | No Comments

Thanks for your interest in my speaking kit!

If you are looking for a dynamic speaker or Presentrainer for your group or event, please fill out the form and I’ll send you a PDF along with some additional information.

OR

If you’d rather just download my simple PDF, you can access it here »

Thank you for your interest!

Kenny Harper

Kenny Harper - Professional Speaker & Author

Personal Brand Checklist

Kenny Harper - Speaker Kit
Authority Marketing Strategies for Public Relations

Authority Marketing Strategies for Public Relations

By | Authority Marketing, Rockstar Entrepreneur | No Comments

Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.

  1. Target local news outlets. Across television, newspapers, radio and even magazines, identify the top 5 journalists in your niche and align your expertise to what is already happening in the news.
  2. Develop a Press Kit to present a professional image to producers and journalists looking to cover you in their publications or programs.
  3. Connect your expertise or message to a relevant, timely event or topic that is generating publicity already.
  4. Repurpose your expertise into a 2-page magazine article to submit to trade journals, alumni publications, or regional newspapers as a magazine advertorial.
  5. Take advantage of affinity magazines such as alumni publications or magazines geared toward clubs and organizations in your target market.
  6. Host a book signing or launch event to generate press and business around your book. Capture photos from “Evening with the Author”.
  7. Solicit Amazon book reviews from trusted clients and friends. This will give you a head start when trying to generate publicity.
  8. Create a 30-minute radio interview to place in local talk radio programs or a podcast.

Choose the PR strategy for you and take action! Which PR action will you take?

Business of Being a Brand Guide