All posts by Kenny Harper
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Rockstar professionals earn celebrity status and one of the most effective ways to do this is to leverage public relations. Public relations is the key to getting exposure and being positioned as an authority in your industry. When someone looks at you and your competitors and you are featured in magazines, press releases or interviews and they aren’t who will look more credible? You! Because you have claimed your stage and are the rockstar professional. Below are 8 tips for leveraging PR to build your brand and elevate your status.
- Target local news outlets. Across television, newspapers, radio and even magazines, identify the top 5 journalists in your niche and align your expertise to what is already happening in the news.
- Develop a Press Kit to present a professional image to producers and journalists looking to cover you in their publications or programs.
- Connect your expertise or message to a relevant, timely event or topic that is generating publicity already.
- Repurpose your expertise into a 2-page magazine article to submit to trade journals, alumni publications, or regional newspapers as a magazine advertorial.
- Take advantage of affinity magazines such as alumni publications or magazines geared toward clubs and organizations in your target market.
- Host a book signing or launch event to generate press and business around your book. Capture photos from “Evening with the Author”.
- Solicit Amazon book reviews from trusted clients and friends. This will give you a head start when trying to generate publicity.
- Create a 30-minute radio interview to place in local talk radio programs or a podcast.
Choose the PR strategy for you and take action! Which PR action will you take?
Rockstar Professionals leverage authority marketing and understand the importance of acquiring leads. You need leads to nurture into potential customers so you can serve them and grow your business. In order to generate leads, you need a strategy. Below are 8 strategies you can use to generate leads into your business. As an authority you should get use to being an author. The lead generation ideas stem from thought leadership. Kind of funny when you think about it. Leadership generates leads.
- Ensure that all of your current marketing campaigns include valuable content. All offers incorporate this free content as the ‘bait’ to get prospects to contact you.
- Develop a simple white paper or ebook that can be used as a giveaway in return for contact information on your website.
- Promote a free ebook giveaway on your website in return for contact information that allows you to follow up with those prospects.
- Create additional resources like quizzes, questionnaires, or videos available online or by calling your office that give readers a compelling reason to reach out to you for additional value.
- Build an ebook Landing Page to drive prospects to request a free copy of your book in exchange for their contact information.
- Offer an Online Course that incorporates additional content and presents another sale opportunity for your clients and prospects.
- Identify your specific sales process and the calls to action for prospects to take along the way.
- Put together a ‘toolkit’ as an intermediate product between selling a book and becoming a client. This could include resources, samples documents and culminate in a short review session with you.
For entrepreneurs looking to differentiate themselves, you may want to consider writing a book. Writing a book can elevate you and position you as an authority in your industry. Even though there are quite a few books out there already, a majority of people don’t write books or leverage them properly. Below are nine steps you can take to create a money making book.
Step 1. Determine the purpose of the book.
- Who are you writing to (more targeted can be better)
- What doors need to be open
- What problems are you solving
- What are your calls to actions
- What do you want people to do
This will help you craft a book that will serve these purposes. The more clear your goals, the more on target you’ll be.
Step 2. Educate your audience on your points from your perspective with your personality.
Be unique and have some personality. No body wants to read boring content that looks like everybody else’s. Have a pulse and avoid the snooze-fest.
Step 3. Create your list of book partners & promoters (vendors, clients, strategic partners).
They say it’s not what you know, it’s who you know… this is true in many areas… including authoring a book. Make better contacts, get better results.
Step 4. Develop your media list.
Ensure you have a plan to get the word out when you release your book. If a book falls in the woods and nobody knows about it will anybody hear it?
Step 5. Plan to lead readers away from your book with strong calls to action.
Don’t make the mistake by writing a book that people read but never take action on or connect with you. Be proactive and guide them to take action.
Step 6. Develop a Launch Strategy that adds value.
- Set up a system that drives business to you
- Reviews & endorsements
- Market to your list & contacts
- Distribute to influencers in industry
- Online promotions
- Print, direct mail, pr
- Speaking, trade shows
Step 7. Get started
Many people get so overwhelmed by the process they never even begin. Don’t be the sheep, be the carnivore and eat that elephant! How do you eat an elephant? One bite at a time. Just start by taking action.
Step 8. Commit to completion
Now quite a few people start a book but only a fraction of people complete the effort. Draft your ideas and let good be good enough. Hire an editor to help you refine your ideas and then move on. Perfection can never be obtained so don’t waist your time trying to make it perfect.
Step 9. Leverage it. Leverage it. Leverage it.
For the few people I have seen complete their book they don’t leverage it to it’s full capacity. If you’re an author, have an amazing idea or great contacts you could potentially make some money by selling the book. But for the majority authors you’ll make more money leveraging the book as a marketing tool than through sales. You can give the book away to prospects and acquire new business or make great new contacts. You can still sell the book but don’t focus on sales alone, leverage it. As an entrepreneur you should focus on building business not selling a book. Don’t try to sell a great prospect a book, earn their business by giving them the book.
Positive Fix is my Podcast for empowering entrepreneurs with the attitude, expertise and drive to thrive in life by leveraging their unique gifts, following their passion and serving a higher purpose.
The podcast aims to feature inspiration and insights with actions and clear direction in each session.
Guests are requested to contribute a key insight or strategy and an actionable item to implement in one of the following areas:
- Mindset / Mind Power (for entrepreneurs)
- Personal Branding
- Business Growth
Typical sessions may last 10 – 15 minutes and flow as follows:
- Introduction of Guest
- Introduction of Topic / Objective
- Presentation of Topic
- General Discussion About Topic / Questions
- Call to Action
- Sign Off
Sessions may be recorded via audio, video and may be re-purposed in various media including blog posts, pdf downloads or mini-books.
My partners and I at Rock My Image have spent the past several years developing a system that we could turn into a game changer product by empowering entrepreneurs to thrive in life using their unique gifts, following their passion and serving a bigger purpose. Following this system we’ve generated millions of dollars in revenue for our clients and now we are unleashing this system for aspiring rockstar professionals.
Rockstar Professionals are those business owners and entrepreneurs with the attitude, expertise and drive to thrive in life using their unique gifts, while following their true passion and serving a higher purpose. When it comes to becoming a Rockstar Professional, there are two types of people in the world: those that wander around aimlessly and the very, very, very few that choose and commit to living a BOLD Vision. At Rock My Image we encourage you to boldly follow your dream. Your life is what you make of it. If you won’t make your dream happen, who will? If not now, when? You are in the performance of your lifetime right now… make it count!
Our Ultimate Marketing & Sales blueprint falls right in line with our 3 part book series:
- Amplify Your Business
- Boost Your Business
- Rock Your Business
We are stoked to have developed this proven system and excited to be offering it to the masses.
Our Full System Goes Through 5 Key Stages:
- Setting the Stage
- Producing Your Brand
- Designing Your M.A.P.
- Amplifying Your Business
- Rocking Your Authority
Each stage targets a problem and delivers on a promise.
Each year many people start the new year with aspirations of goals they look to accomplish in the upcoming year however in many cases the year goes by and many goals are not accomplished and little has changed. People continually attempt to set New Year’s Resolutions but constantly fail to succeed? So how can we increase our chances for success?
This post is for professionals with the attitude, expertise and drive to thrive in life. Of course there are many more than 5 techniques to increase your chances of success in the new year but I’m giving you my top five.
My partners and I at Rock My Image like to call these five strategies, Getting In Tune. We outlined them in our book Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success. You can score a copy of our book on Amazon.com OR you can also tune in to the Audio Book on SoundCloud.
We’ve come to understand that most people don’t fail because lack of effort they fail because they didn’t get in tune with the end in mind first. Beginning with the end-in-mind is one of Steven Covey’s 7 Habits of Highly Effective People.
The key is not to prioritize what’s on your schedule, but to schedule your priorities. – Steven Covey
5 Steps for Getting In Tune & Amplifying Your New Year
I. Define Your Clear Objective:
Define the ultimate end result you seek to obtain. While this may seem painfully obvious, it is commonly overlooked and many people set goals that don’t actually contribute to what they really want.
Example: You may set a goal that you want to run a marathon, but you may really just want to get in shape. If you don’t truly have the desire to run a marathon then you probably won’t take the efforts to make it happen and may not achieve what was really important to you. In this instance you should create a different goal that better targets your clear objective.
II. Set Your BOLD Vision:
Set a vision for the midterm or long-term future that identifies what you want to achieve or accomplish and paints the picture in full detail.
Example: You may want to generate more money in the new year. Well how much money are you looking to earn? What do you plan to do with the money? What will you buy? What will you invest in? How will that make you feel? The better you can picture what you are aiming to achieve the better your chances are to achieving it. By envisioning your goals in detail you can evoke the law of attraction and measure the future actions you plan to take to ensure they are helping you move towards achieving your vision.
“Freedom Lies in Being BOLD!” – Robert Frost
III. Establish Your Inspired Mission:
When you have a large goal you’d like to accomplish it becomes imperative to identify the pathways to succeed in reaching that goal. By establishing your mission you are outlining the actions and efforts that you will commit to in order to achieve your goal.
Example: If you find you are too stressed out and not getting to enjoy your time, you would identify the actions and efforts you will commit to in order to make the needed changes. Efforts in your mission may be committing to listening to a podcast with regular strategies that may help save you time, investing in business systems that could empower you to save time or making meditation a regular ritual for yourself. While these efforts may take some time, if you want to achieve different results you must be willing to try and commit to new techniques.
IV. Understanding Reasoned Motivation:
Tapping into the energy that drives you forward is a must. Successful people are driven by having a greater understanding of their purpose and the bigger picture behind what they do. Taking the time to build value and drive for the big goals you seek to accomplish is vital for success.
Example: You create a goal to to spend more time with your family or travel. Having the general desire to do that is one thing but thinking about how that would make you feel, how that would make your significant other feel, how that would make your kids feel and how that would add true value in your life makes it much more powerful. Understand what your driver is and amplify it to get more power from it and you will greatly increase your chances of success.
V. Create an Action Plan:
Your action plan is the steps and actions that you will take, prioritized in a timeline complete with milestones, rewards, and consequences for completing your goals. For those who aim to succeed you need a plan. Think of anybody who has ever achieved anything substantial, they had a plan to make it happen. When you set a plan and execute it you’re on the fast track to success. Even if your plan doesn’t work as intended, you’ll learn what works and what doesn’t and can then take corrective actions to reach the goal.
So there you have it. 5 Steps to Rapidly Amplify Your New Year!
BONUS TIP: Take the initial actions right now to put these five steps into action!
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